Automatic Content Recognition (ACR)

❗Article Status Notice: This Article is a stub

---

This article is underdeveloped, and needs additional work to meet the wiki's Content Guidelines and be in line with our Mission Statement for comprehensive coverage of consumer protection issues. Learn more ▼

Issues may include:

• This article needs to be expanded to provide meaningful information
• This article requires additional verifiable evidence to demonstrate systemic impact
• More documentation is needed to establish how this reflects broader consumer protection concerns
• The connection between individual incidents and company-wide practices needs to be better established
• The article is simply too short, and lacks sufficient content

How you can help:

• Add documented examples with verifiable sources
• Provide evidence of similar incidents affecting other consumers
• Include relevant company policies or communications that demonstrate systemic practices
• Link to credible reporting that covers these issues
• Flesh out the article with relevant information

This notice will be removed once the article is sufficiently developed. Once you believe the article is ready to have its notice removed, visit the Discord (join here) and post to the #appeals channel, or mention its status on the article's talk page.

Automatic Content Recognition (ACR) is a feature in certain kinds of devices manufacturers use to collect consumer data, visuals and audio, at periodic intervals, which grants the manufacturing companies access to the private data of consumers automatically. ACR allows the manufacturing companies of Smart TVs access to information like:

1. Content being viewed
2. Connected devices
3. Time and date of the viewing
4. Duration of the content

source

ACR is an opt-in feature buried beneath the EULA, turned on by default. Root Source

Consumer Data

Using harvested data, the consumer's data is used to push targeted content to the consumer such as polls, and advertisements source

Consumer data is also often sold, and has allowed Automatic Content Recognition (ACR) to become a four billion dollar industry, projected to double in value by 2030 to 10 billion USD SOURCE from selling consumer data to advertisers.