Flo
Flo Health, typically shortened to Flo, is a health company founded in Belarus; currently located in the United States, United Kingdom, Amsterdam, and Lithuania, but available worldwide.[1] [2] Their flagship product is an app, named Flo, designed for period-tracking and pregnancy-tracking. As of Aug. 2025, Flo boasts 68m monthly active users and 380m downloads internationally. [2]
| Basic information | |
|---|---|
| Founded | 2015 |
| Legal Structure | Private |
| Industry | Health |
| Official website | flo.health |
Incidents
Selling Data to Meta (2016-2025)
Since 2016, it has been alleged that Flo was sending user's private health information to Meta. Flo has denied these claims, yet an investigation led by journal Privacy International included them in a group of 36 period-tracking apps which sent data through Facebook's Facebook Software Development Kit (SDK); whether or not the user has an account with Facebook.[3][4]
FTC Files Complaint Against Flo (June 22, 2021)
According to an FTC complaint filed against Flo in 2020, the company shared private and intimate data of individuals to: Google, Meta, AppsFlyer, and Flurry, without users' consent. [5]
Class Action Lawsuit (2024)
The Supreme Court of British Columbia, Canada, certified a class action lawsuit against Flo due to the findings and allegations of selling personal data without consumer consent.[6]
Lawsuit in California (2025)
A jury in California unanimously agreed that Flo violated the privacy rights afforded to California users by the California Consumer Privacy Act (CCPA) for mishandling the data between non-consenting parties. [7]
Products
- Flo App - An app for tracking a woman's menstrual cycle; also used for tracking pregnancies.[2]
References
- ↑ Magistretti, Bérénice (11 Aug 2017). "Flo raises $5 million for its AI-powered period-tracking app". Venture Beat. Retrieved 12 Aug 2025.
{{cite news}}: CS1 maint: url-status (link) - ↑ 2.0 2.1 2.2 "About Flo". flo.health. 13 Aug 2025. Retrieved 13 Aug 2025.
{{cite web}}: CS1 maint: url-status (link) - ↑ "No Body's Business But Mine: How Menstruation Apps Are Sharing Your Data". privacyinternational.org. 09 Sep 2019. Retrieved 13 Aug 2025.
{{cite web}}: Check date values in:|date=(help)CS1 maint: url-status (link) - ↑ "Period tracking app says it will stop sharing health data with Facebook". mashable.com. 22 Feb 2019. Retrieved 13 Aug 2025.
{{cite web}}: CS1 maint: url-status (link) - ↑ "Flo Health, Inc". ftc.gov. 22 Jun 2021. Retrieved 13 Aug 2025.
{{cite web}}: CS1 maint: url-status (link) - ↑ Schmunk, Rhianna (08 Mar 2024). "Lawsuit claiming Flo Health app shared intimate data with Facebook greenlit as Canadian class action". CBC Canada.
{{cite news}}: Check date values in:|date=(help)CS1 maint: url-status (link) - ↑ "Frasco v. Flo Health, Inc. - Jury Verdict — Document #756". courtlistener.com. 04 Aug 2025. Retrieved 13 Aug 2025.
{{cite web}}: Check date values in:|date=(help)CS1 maint: url-status (link)