Amazon Hikes Profits by Forcing Ads on PAID Prime Subscribers

Netherlands:

Starting from August 28, 2025 Amazon Prime sent a pop-up to watch advertisement free after paying a 2.99 Extra per month to PAID subscribers in The Netherlands.

I still have a running subscriber period going (I pay by year), how is it this changes during my still going year. They change the rules during our still going 'contract'

India

Starting June 17th 2025 Amazon started issuing popups to existing prime customers to watch advertisement free after paying 799 INR on top of the original price of 1500 INR.

A blatant increase of approximately 50%.