IFTTT discontinued Legacy plan

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IFTTT initially offered a subscription plan marketed as a "lifetime" deal. Users were promised that the price would stay the same as long as the plan was active. However, after about three years, IFTTT discontinued the original plan, forcing users into a new, more expensive subscription tier.

Promises Made by IFTTT

In 2020, IFTTT launched the "Set Your Price" campaign for its Pro subscription. The campaign included the following promises:

"If you upgrade to Pro before October 31st, whatever price you choose will be what you pay per month forever." "Set your price for Pro and we will honor it as long as your plan is active."

The monthly subscription price during this promotion was as low as $1.99.

Discontinuing the Legacy Plan

In 2023, IFTTT announced changes to its subscription model. Legacy Pro plans were phased out, and users were migrated to a new "Pro+" plan. This change meant higher subscription costs, even for those who had subscribed under the "lifetime" pricing guarantee.

Communication to Users

Users received notifications via email and on IFTTT's website about the changes. The email stated:

• "On an upcoming renewal, legacy accounts will be migrated from our Legacy Pro tier to Pro+."

Email sent to users about the Legacy Pro plan migration.

Customer Reaction

The rollback on IFTTT's original "lifetime" promise resulted in mass criticism from users who felt lied to by the company’s initial guarantees. Many users viewed the move as a breach of trust, teaching a valuable lesson on the meaning of a "lifetime" subscription claim in the tech industry.

See Also

• Subscription models
• Consumer rights
• Lifetime guarantees in software services