The Google Search Engine is suspected for supporting opaqueness and sterileness, forcing business models to be changed to show up higher when searching with the Google Search Engine.[1]
Google decides for you.
When searching for things while using Google, Google uses multiple data points to give you the results it thinks is best. This includes google deciding if a website is of high quality or not[2]. If a websites wording is not of Google's liking, Then google will hide the website lower down on it's reccomendations. Even if thats the website you are looking for.