Activision discontinues Blur video game

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Blur is an arcade-style street racing game released on May 25, 2010 for Windows, PlayStation 3 and Xbox 360. It was discontinued in 2011 when the game studio behind Blur, Bizarre Creations, was shut down by Activision. The PlayStation 3 and Xbox 360 have been discontinued, and Blur has been delisted on Steam, thus Blur is not for sale on any platform. Blur servers have been brought back online as of 2023.

Background

Most platforms gave Blur favourable reviews. Blur sold 31,000 copies in the US in the first 5 days and sold a total of 500,000 copies by the time it was discontinued. A sequel was planned, but was abandoned and never finished due to the closing of Bizarre Creations. An officially licensed free-to-play spin-off titled "Blur Overdrive" was released on November 1, 2013 by Marmalade Play.

Discontinuation notice

Activision's statement:

Over the past three years since our purchase of Bizarre Creations, the fundamentals of the racing genre have changed significantly. Although we made a substantial investment in creating a new IP, Blur, it did not find a commercial audience. Bizarre is a very talented team of developers; however, because of the broader economic factors impacting the market, we are exploring our options regarding the future of the studio, including a potential sale of the business.

Consumer response

The consumer response to Activision discontinuing Blur was of disappointment. Players enjoyed the game's campaign mode and split-screen racing. The legal way to play Blur is to purchase a Steam key or obtain a physical disc, but this is difficult, as the game has been delisted on Steam. Because of this, many players have resorted to downloading the game on abandonware sites.

Unofficial servers for Blur are currently being hosted by the Amax Emu project.

See also

• Stop Killing Games