Filmora lifetime licenses terminated
Wondershare, the company behind Filmora, changed its licensing policy, causing controversy among users. Originally, lifetime licenses promised unlimited access to future updates. However, Wondershare later restricted these licenses, requiring users to pay for major updates instead.
Background
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[Incident]
In 2022, Wondershare altered its licensing terms, effectively invalidating the lifetime nature of these licenses. Instead of providing continuous updates, Wondershare restricted major upgrades (e.g., from Filmora 9 to Filmora 10) to users with subscription-based plans or those willing to pay an additional upgrade fee. This decision led to a significant backlash from customers who had purchased a lifetime license, believing they were entitled to all future versions at no extra cost.
Wondershare initially justified the change by claiming that the lifetime license only covered updates within the same major version (e.g., all updates within Filmora 9.x but not Filmora 10). However, this contradicted the original understanding many users had when purchasing the product.
[Company]'s response
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Lawsuit
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Consumer Response
- Deceptive Advertising: Numerous users accused Wondershare of false advertising regarding the lifetime licenses.
- Erosion of Trust: Previous trust in Wondershare's products evaporated, leaving customers wary of future purchases from the company.
- Refund Requests: There was a significant demand for refunds from those who held "lifetime" licenses, claiming the product did not meet the expectations set by its marketing.
Rebuttal
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Outcome
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Consumer response
Summary and key issues of prevailing sentiment from the consumers and commentators that can be documented via articles, emails to support, reviews and forum posts.
References
Filmora/Wondershare is a bad company for more reasons than you think - YouTube Filmora Just CANCELLED our Lifetime Licenses.