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IFTTT rolled back on a subscription plan that they previously advertised as being a "lifetime" subscription plan.
IFTTT stated on their website, "if you upgrade to Pro before October 31st, whatever price you choose will be what you pay per month forever."
https://web.archive.org/web/20201025203841/https://ifttt.com/explore/set_your_price_extended
The set your price monthly subscription was "($1.99 USD or more)."
Their website also stated, "set your price for Pro and we will honor it as long as your plan is active."
https://web.archive.org/web/20201030004652/https://ifttt.com/subscriptions/pro
After about three years, IFTTT rolled back on that "lifetime" subscription plan and increased the price depending on how much you were paying.
The way they did this was by dropping the subscription plan they had since deemed "Legacy Pro" altogether, and forced everybody on the legacy plan to a different "Pro+" plan, along with an increased monthly price.
"On an upcoming renewal, legacy accounts will be migrated from our Legacy Pro tier to Pro+."
https://help.ifttt.com/hc/en-us/articles/16014462721435-Important-Update-to-the-Legacy-Pro-Plan