Old Navy

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Old Navy

Basic information
Founded	1994-03-11
Legal Structure	Private
Industry	Retail, Clothing
Also known as
Official website	https://www.oldnavy.com

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Consumer-impact summary

Overview of concerns that arise from the conduct towards users of the product (if applicable):

• User freedom
• User privacy
• Business model
• Market control

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Incidents

This is a list of all consumer-protection incidents this company is involved in. Any incidents not mentioned here can be found in the Old Navy category.

Misleading sales (2025)

A CBC story from 2025 tested how long items were on sale at Old Navy. They tracked items from May to December 2024 and found that all ten pieces of clothing they tracked "were on sale for at least half of those seven months, including one item that was on sale the entire time", alongside one with a perpetual sale. A class-action lawsuit has been filed by Justin Giovanetti and is waiting to be certified against Old Navy for these practices, saying "we allege that that actually is not a discount price because that's the price that these products are always or almost always sold".

Dynamic pricing in app (2026)

In March 2026, a Business Insider journalist discovered the price for various items such as jeans and t-shirts have gone up "three times already" in the app, with the physical stores having prices "higher than those in [the] app cart". The journalist compared this practice of dynamic pricing to day trading on the stock market for getting the best deal and the in-store prices generally make it so older consumers with less dependencies on their smartphone spend more. A CBS California investigation discovered that prices similarly changed daily, with the changes generally going up or down 36%.

Products

This is a list of the company's product lines with articles on this wiki.

• Example product line one (release date): Short summary of the product's incidents.
• Example product line two (release date):

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• Belts
• Jackets
• Jeans
• Pants
• Shoes
• Socks
• T-Shirts

See also

Link to relevant theme articles or companies with similar incidents.

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