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Best Buy

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Best Buy
Basic information
Founded 1966
Type Public
Industry Electronics
Official website https://bestbuy.com/

Best Buy Co., Inc. is an American multinational chain of stores that specializes in retailing consumer electronics.

Consumer impact summary[edit | edit source]

User Privacy Concerns[edit | edit source]

  • Collects extensive personal data (including sensitive information like fingerprints and health data)
  • Tracks users across devices/browsers without honoring "Do Not Track" requests
  • Shares/sells data with third parties by default
  • Opaque privacy policy with difficult opt-out process

Business Model Issues[edit | edit source]

  • Discontinued app support, rendering products partially functional
  • Limited compensation (partial gift cards, max 10 devices) with short 56-day claim window

Incidents[edit | edit source]

Discontinuation of Insignia Connect app[edit | edit source]

On November 6, 2019, Best Buy discontinued support for their Insignia Connect app,[1] resulting in major functionality losses for affected Insignia products that used the service. Best Buy did provide compensation to affected customers, however, this was only in the form of a partial refund, issued in the form of a virtual gift card that was determined by the product type.[2][1] Customers were also only able to redeem up to a maximum of 10 serial numbers for product refunds, even if they owned more than 10 affected products.[3][2] Refunds for affected products has since ceased, as the window to apply for compensation only lasted for 56 days from the discontinuation date.[1]

Anti-consumer practices[edit | edit source]

Data privacy concerns[edit | edit source]

According to Best Buy's privacy policy,[4] the company may collect, sell, and share information that users willingly provide, as well as information gathered through various tracking technologies.

In general, users may be asked to provide the company with their name, various forms of contact information, and payment information.

In "certain situations," users may also be asked to provide:

  • Driver's license number
  • Social Security number
  • Demographic and lifestyle information
  • Health information
  • Fingerprints
  • Facial/wrist geometry (although the policy states this occurs in real time and the data is not retained)

The company may also collect data that users do not knowingly or explicitly provide:

  • Camera and sensor data (from physical store locations)
  • User IP address
  • User browser information, browsing history, and referring URL
  • The unique IMEI/UDID or MAC address of users mobile device
  • The IDFA (Apple ID) or AAID (Google ID) of users mobile device
  • Location information

This data collection can occur directly through users browser/device, or through third party web tracking technologies such as cookies, pixels and tags.

All of the above information can be sold or shared with third parties, including Best Buy's "subsidiaries" and "affiliates."

The policy exhibits some additional traits that privacy-conscious individuals would likely find concerning:

  • Users are opted in to data collection/sharing by default.
  • The company does not honor the "do not track" request some browsers are able to set.
  • It is not easy to quickly read the policy and understand exactly what is collected and how it is shared.
  • Opting out may require users to provide some information that the user doesn't want collected.
  • Opting out must be done per browser/device, and is stored with a simple browser cookie. If the cookie is erased, the user must opt out again.

References[edit | edit source]

  1. 1.0 1.1 1.2 "Welcome to the Insignia Connect Product Validation Site". Best Buy. Archived from the original on 5 Nov 2019. Retrieved 13 Apr 2025.
  2. 2.0 2.1 "FAQs". Best Buy. Archived from the original on 12 Dec 2019. Retrieved 13 Apr 2025.
  3. Statt, Nick (7 Sep 2019). "Best Buy is leaving smart home users in the cold, but its Wi-Fi freezer will still mostly work". The Verge. Archived from the original on 25 Nov 2024. Retrieved 13 Apr 2025.
  4. "Best Buy Privacy Hub". Best Buy. Retrieved 13 Apr 2025.{{cite web}}: CS1 maint: url-status (link)