Box Tops transition to digital redemption

On July 24, 2019, the program transitioned from cutting the logos from products to digitally scanning receipts in order to "modernize the program for the next generation of participants". To redeem box tops on eligible products, parents must download the "Box Tops" app on their phone and scan their receipt within 2 weeks of purchase. For many, this can be seen as a privacy concern, as the full receipt must be scanned and sent to servers, which can contain location information, payment method, and other items purchased. Many also believed the app takes the participation away from kids and find the new process confusing, with school Box Top coordinators seeing a decrease in participation after the app's introduction, primarily with grandparents and workers at local businesses.