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Lovify - Fun Couple Games App

From Consumer_Action_Taskforce
Lovify - Fun Couple Games App
Basic Information
Release Year 2023
Product Type Mobile App
In Production Yes
Official Website https://lovifycouple.com/

"Lovify - Fun Couple Games App" is a multiplayer mobile app designed for couples to connect more using a game where one person answers a given question in "Round 1" and then in "Round 2" the other partner is supposed to guess what they answered.

According to their Google Play Store description: "This couple game has 800+ questions for couples across 10 conversation topics like: Travel, Romance, Food, Films & Music, Sex & Intimacy, Hobbies & more..". Although their website as of writing instead says "Lovify has 2100+ relationship questions for couples." so the exact number of questions is unclear.

Due to the intimate nature of several of the questions the answers could be highly private and also valuable for selling purposes.

Numerous reviews on the Google Play Store have also mentioned the app functioning incorrectly and not properly synchronising questions and answers between the two players.

Consumer Impacts[edit | edit source]

The app's privacy policy explicitly allows the sale of your data for business purposes:

We may share Your personal information in the following situations:

With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.

For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.

With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.

With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.

With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.

With Your consent: We may disclose Your personal information for any other purpose with Your consent.

The language of the policy raises a lot suspicion that the app is created to fish for private information to later sell that data either to a business partner or to sell the company outright with all the valuable data.

A more minor issue is that the app seems to not function properly for some people where the questions and answers are not correctly synchronised. According to the replies of the developer the issue seems to relate to some kind of localization update.

December 28, 2024
January 28, 2025
February 15, 2025
March 11, 2025

To give the developer some minor credit they have replied to a number of these reviews but seemingly have yet to completely fix them in the almost 3 months of these issues being known.

Consumer impact summary[edit | edit source]

  • User Privacy

Language of the privacy policy explicitly allows the sale of extremely intimate information.

  • Business Model

The wording of the privacy policy makes it reasonable to assume that they are fishing for intimate data just to later sell off their company together with all the collected data in an acquisition.

Incidents[edit | edit source]

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