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'''Sauron''' was a prominent figure in the Second Age who gained significant attention for his role in a widespread ring distribution scheme that raised major consumer protection concerns. As the CEO and founder of Mordor Technologies, he was directly responsible for the development, marketing, and distribution of the Rings of Power product line, which became notorious for its deceptive terms of service and privacy violations.
== Professional Background ==
Sauron served as chief lieutenant at Angband Industries before founding Mordor Technologies in SA 1000<ref>Elrond, P. (SA 3442). "The Corporate History of Mordor Technologies." ''Rivendell Business Review'', 12(3), 45-67.</ref>. Under his leadership, Mordor Technologies developed sophisticated ring-based technology that was marketed as enhancing user capabilities and extending life. The company became known for its aggressive expansion strategy and controversial data collection practices.
== Stance on Consumer Rights ==
Sauron publicly positioned himself as an advocate for technological advancement and user empowerment. In a Second Age press conference, he stated, "Our rings are gifts to all peoples, freely given to enhance their lives."<ref>"Transcript: Mordor Technologies Ring Distribution Announcement." (SA 1600). ''Gondor Times''.</ref> However, internal documents later revealed that this messaging deliberately obscured the extensive data collection and control mechanisms built into the products.
== Major Consumer Protection Incidents ==
=== Ring Distribution Scheme (SA 1600-1700) ===
Sauron orchestrated what would become known as the "Rings of Power" incident, one of the most significant cases of systematic consumer exploitation in Middle-earth history. The scheme involved several key components:

'''Deceptive Marketing''': Products were marketed as "gifts" while containing hidden terms of service that granted Mordor Technologies extensive control over users<ref>White Council Investigation Committee. (SA 3442). "Final Report on the Rings of Power Incident."</ref>.</br>
'''Remote Control Capabilities''': The One Ring system, later discovered, allowed Mordor Technologies to remotely monitor and control all distributed rings without user consent<ref>Gandalf, G. (SA 3018). "Analysis of One Ring Control Systems." ''Journal of Magical Consumer Protection'', 89(2).</ref>.</br>
'''Data Collection''': Extensive personal information was gathered through the rings, including user location, thoughts, and activities, without adequate disclosure<ref>Galadriel et al. (SA 3441). "Privacy Implications of Ring-Based Technology."</ref>.</br>

=== Terms of Service Controversy (SA 1697) ===
Investigation by the White Council revealed that ring recipients were bound by undisclosed terms that effectively granted Mordor Technologies complete control over users. The Council's report noted that the terms were "deliberately obscured and impossible for average consumers to understand or resist."<ref>White Council Consumer Protection Division. (SA 1697). "Terms of Service Analysis: Rings of Power."</ref>
=== Privacy Violations ===
The extent of privacy violations became apparent when it was discovered that all ring users were subject to continuous surveillance through what Mordor Technologies termed "The Great Eye" monitoring system<ref>"The Great Eye: Technical Documentation." (SA 1700). Internal Mordor Technologies document, leaked SA 3018.</ref>. This system collected user data including:

* Real-time location tracking
* Personal thoughts and intentions
* Social connections and activities
* Behavioral patterns

== Regulatory Response ==
The White Council launched multiple investigations into Mordor Technologies' practices, culminating in the Last Alliance regulatory action of SA 3441<ref>Last Alliance Regulatory Framework. (SA 3441).</ref>. This led to:

* Mandatory disclosure requirements for ring-based technology
* New restrictions on remote control capabilities
* Demolition of the centralized control servers at Barad-Dûr
* Enhanced privacy protections for consumers

== Current Status ==
Following the Last Alliance action, Sauron was removed from his position at Mordor Technologies. While he is no longer directly involved in consumer technology, his ring distribution scheme has had lasting implications for consumer protection law and continues to be cited in cases involving hidden terms of service and unauthorized data collection.
== Impact on Consumer Protection ==
Sauron's activities led to significant changes in Middle-earth consumer protection law, including:

* The Third Age Consumer Rights Act
* The White Council Privacy Protection Framework
* Enhanced disclosure requirements for enchanted items<ref>Council of Elrond. (TA 1). "Consumer Protection Reform Act."</ref>

== References ==

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