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EULA roofie
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"EULA roofie" describes the practice of hiding contentious terms within an [[End-user license agreement]] (EULA). The term applies to situations where such terms, if made clear upfront, might cause a customer to second-guess their purchase. The term was coined by consumer rights advocate [[wikipedia:Louis_Rossmann|Louis Rossmann]]<sup>[source?]</sup>. This term highlights the unethical business practice of "manufacturing consent" for terms which a reasonable and informed customer might reject. It also emphasizes the erosion of informed consent through shaming and conformity. By hiding contentious or unconscionable terms in dense legal documents, manufacturers exploit: #the consumer's lack of proficiency in understanding legal documents, and #the impracticality of reading long documents in order to meet one's basic human needs. The "EULA roofie" applies to individuals and corporations that utilize these practices to secure and manufacture consent under these false pretenses. According to Rossmann, just as drugging someone ("roofying") to secure agreement is indefensible, so too is the act of concealing ethically or morally questionable terms in the fine print of a contract. The term "EULA roofie" attempts to draw a greater degree of societal scorn, scrutiny, and condemnation towards these actions, as they are seen at best as a minor legal nuisance rather than a disregard for informed consent and human rights.
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