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==Brief history== The Brazilian Consumer Defense Code emerged from the broader democratization process, when the 1988 [https://www.planalto.gov.br/ccivil_03/constituicao/constituicaocompilado.htm Federal Constitution] elevated the consumer protection to a fundamental right, mandating in Article 5, section XXXII:<blockquote>'''Art. 5th''' All are equal before the law, without distinction of any nature, guaranteeing Brazilians and foreigners residing in the country the inviolability of the right to life, liberty, equality, security and property, under the following terms: '''[...]''' '''XXXII -''' the State shall promote, in accordance with the law, consumer protection;</blockquote>In the years that followed its enact, successive administrations have reinforced the Consumer Protection Code with fresh decrees and regulations, keeping it up to date despite the need for continual additions to address the swift pace of technological change. At its inception, many everyday concepts were unheard of in Brazil: there was no internet or fiber-optic broadband, mobile phones were a novelty, and digital platforms like fintechs, healthtechs, e-commerce sites, and online marketplaces simply didn’t exist. Electronic fuel injection was cutting-edge, electric vehicles belonged in science fiction, and terms such as smartphones, payroll-deduction loans, or streaming services were outside most people’s vocabulary. Today, the Code is again evolving to cover emerging issues like data privacy, artificial intelligence, and the gig economy - showing that consumer protection remains a dynamic, forward-looking field. Throughout the 1990s and into the early 2000s, the CDC’s legal mandates sparked a profound transformation in the market. Manufacturers overhauled quality-control processes, retailers and service providers revamped customer-service standards, and regulatory bodies like PROCON gained real enforcement power. As a result, Brazilian consumers began to enjoy higher product safety, more transparent contracts, and faster dispute resolution-shifting the balance of power toward end users and setting the stage for today’s ongoing dialogue about digital rights, data privacy, and new business models.
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