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Dark pattern
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===Types and examples of dark patterns=== Dark patterns can be found across multiple industries and platforms. While some examples overlap or share common tactics, all rely on manipulation and deception to achieve their goals. Listed below are notable types: *'''[[Post-purchase EULA modification]]''': Critical [[End-user license agreement|end-user license agreements]] (EULAs) are hidden or presented only after purchase, making it difficult for users to review terms before committing. These agreements may be located inside packaging, under a lid, or displayed upon initial activation, limiting informed consent. This tactic overlaps with "forced continuity" and "roach motel" practices. *'''Forced continuity''': Users are charged for a subscription or service after a free trial without adequate warning or an easy cancellation option. *'''Roach motel''': Users can easily sign up for a service or subscription but will find it extremely difficult to cancel. *'''Hidden costs''': Additional charges are revealed only at the final stages of a transaction, after users have already invested significant time. *'''Sneak into basket''': Items or services are automatically added to a shopping cart without explicit consent. *'''Confirmshaming''': Users are guilt-tripped into taking a particular action by framing alternative options unfavorably (e.g., "No, I donβt want to save money"). *'''Privacy Zuckering''': Tricking users into sharing more personal information than intended, often through misleading privacy settings or pre-checked consent boxes. *'''Disguised ads''': Ads are designed to look like native content or legitimate interface elements, tricking users into clicking. *'''Trick questions''': Questions are confusingly or misleadingly phrasing to elicit unintended responses from users. *'''[[Fear of missing out]] (FOMO)''': The use of time-limited availability to instill a sense of urgency in users, causing them to devote more time or money in order to acquire a product, service, or digital item. This tactic overlaps with "misleading scarcity message" practices. *'''Misleading scarcity messages''': Phrases like "Only 3 left in stock!" or "Offer expires in 10 minutes" are displayed to create a false sense of urgency, even when the product is widely available. *'''Friend spam''': Users are encouraged to share personal information about their friends or contacts, which is then used for unsolicited marketing. *'''Default-settings exploitation''': Options that benefit the company are pre-selected, such as extensive data sharing or auto-renewal of subscriptions. *'''Obstruction''': Simple tasks are made unnecessarily complicated, such as requiring users to navigate multiple steps to cancel a subscription or delete an account.
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