Editing Digital Fairness Act (section)

==Objective of the proposal==
The main objective of this proposal is to improve consumer protection in the online environment focusing on:

* preventing traders from using dark patterns and other unfair techniques that pressure, deceive and manipulate consumers online;
* giving consumers greater control of their online experience by addressing addictive design features that lead consumers, particularly minors, to spend excessive time and money on online goods and services;
* addressing problematic features of digital products such as in video games, in particular as concerns their impact on minors;
* addressing problematic personalization practices, including situations where consumer vulnerabilities are targeted for the purposes of personalized advertising and pricing;
* preventing harmful practices by influencers (e.g. the lack of disclosure of commercial communications, the promotion of harmful products to their followers and clarifying the responsibilities of the companies that collaborate with them);
* addressing unfair practices related to the price (e.g. “drip” pricing, “starting from” prices if the trader applies dynamic pricing, percentage/value discounts that mislead the consumer as to the nature of the promotion);
* addressing problems with digital contracts (e.g. difficult cancellations of subscriptions, auto-renewals or free trials converted into paid subscriptions, use of chatbots for customer service).