Editing Echelon fitness firmware lockout (section)

==Echelon's response==
===Press release===
On July 29, 2025, Echelon issued a press release announcing the implementation of "comprehensive security enhancements" including jailbreak detection mechanisms to prevent unauthorized access to their equipment.<ref>{{cite web |url=https://www.prnewswire.com/news-releases/echelon-implements-advanced-security-measures-to-prevent-any-unwarranted-access-to-fitness-equipment-data-302208547.html |title=Echelon Implements Advanced Security Measures to Prevent Any Unwarranted Access To Fitness Equipment Data |publisher=PR Newswire |date=29 July 2025 |access-date=27 August 2025}}</ref> The company specifically targeted QZ developer Roberto Viola, describing him as a "bad actor" who "attempts to bypass Echelon's fitness ecosystem" by charging users $6.99 for access to unauthorized connections.

Echelon announced they are "actively reviewing legal action under the Digital Millennium Copyright Act (DMCA) and other applicable laws" against third-party applications. The company stated that customers using applications like QZ would have their warranties voided for violating terms of service and "compromising the secure operation" of products.

CEO Lou Lentine framed the issue as protecting American intellectual property from "foreign individuals and entities," stating: <blockquote>"There are a few bad actors in the global marketplace who are constantly trying to shortcut the investments made by Echelon and other American companies—through fraud, copying, and stealing."</blockquote>

Concurrent with blocking third-party access, Echelon announced a new "Authorized Partnership Program" for companies seeking approved connections to their equipment. The program offers access to official APIs and developer support, though no timeline or application process was provided.

Echelon repositioned their offerings around two tiers:
*'''Freestyle Mode''' - Described as "no charge" but requires internet connectivity for "secure sign-in authentication"
*'''Premium Streaming Plans''' - Subscription plans starting at $19.99 monthly for access to classes and features

The press release did not address the removal of offline functionality or the impact on existing customers who had purchased devices with advertised third-party compatibility.