Editing Value Based Pricing (section)

==Why it is a problem==

===Artificial price raises===
When renewing a subscription or purchasing an item, would you care if it was subject to price hikes regardless of how much profit the company is already making? Certain companies may have collected information about you that helps them identify how much you are willing to pay, or used 3rd party tools to approximate how much to charge you, '''the consumer''<nowiki/>', specifically.

===Price gouging individual or specific consumer groups===
With specific apps that you buy stuff from may collect your data without your consent. This allows companies to charge more for the same items that you may buy again later on. These apps likely also share this type of purchase history with other providers that share similar products for profit.

===Targeted smart pricing with AI===
When doing any type of transaction online or in person, there could be some AI assistant watching you. This can vary from your appearance, type of diction, clicking patterns, chat logs within the help sidebar, how often products are viewed, and how frequently you're looking at them. By automating all of this into a weighted model can be used to target users automatically by assuming their income bracket and adjusting prices accordingly instead of paying a marketing department do it for them. Smart pricing is the new method many companies embrace to maximize profit while reducing expenditures