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Asus Charges for Free Service
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===Impact=== This issue goes over several key consumer protection concerns: *'''Removal of Advertised Features''': The bootloader unlocking capability was an advertised feature that influenced people's buying decision, which was later removed. *'''Lack of Transparency''': ASUS provided minimal communication about the change in policy, with documented cases of forum posts being removed & only vague explanations being provided.<ref>https://www.androidauthority.com/asus-bootloader-unlock-settlement-3431818/</ref><ref>https://www.androidauthority.com/asus-bootloader-unlock-settlement-3431818/</ref> In one of their communications with a customer, they seem to have accidentaly shared internal communication templates revealing the discontinuation of the bootloader unlock tool, without making any public announcements. <ref>https://xdaforums.com/t/update-unoff-bl-unlock-24-01-20-asus-closed-this-method.4649465/post-89761447/</ref> *'''Monetization of Previously Free Features''': The transition from a free service to a paid one, costing β¬185 (excluding VAT), is a significant change in the product's pricing structure after purchase<ref>https://xdaforums.com/t/asus-says-they-will-unlock-my-bootloader-for-money.4685488/post-89720356</ref> *'''Extended Device Lifespan Impact''': The change affects consumers' ability to maintain & update their devices beyond ASUS's official support window, which has been documented as "one of the worst software support commitments in the Android world"<ref>https://www.androidauthority.com/asus-bootloader-unlock-settlement-3431818/</ref> [[File:Lawsuit against asus over bootloader unlocking.jpg|thumb|Document of customer small claims suit against ASUS over bootloader unlocking. Credit Mishaal Rahman on twitter <ref>https://x.com/MishaalRahman/status/1776306579979047083</ref> for this document showing the customer suit against ASUS]] [[File:ASUS concedes defeat to customer who filed small claims court suit.png|alt=email from ASUS in response to customer small claims suit against ASUS over bootloader unlocking. |thumb|email from ASUS in response to customer small claims suit against ASUS over bootloader unlocking. Credit to Mishaal Rahman on twitter for providing the screenshot. <ref>https://x.com/MishaalRahman/status/1776306579979047083/photo/1 </ref>]]
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