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==Incidents== ===Removal of app features (2024)=== In October 2024, users of the "Colgate Connect" (previously "hum") application received pop-up notifications regarding the deprecation of previously existing features, such as "GoPirate!" and "mind your speed".<ref>{{Cite web|url=https://x.com/ChickenLover_YT/status/1846675967369986129|title=That moment when your toothbrush app removes over half of its brushing activities for no clear reason. This includes: *Mind Your Speed *Test Your Angles *GoPirate whats happening @Colgate?|author=@ChickenLover_YT|work=Twitter|date=2024-10-16|access-date=2025-03-25|archive-url=https://archive.ph/JFJRB|archive-date=2025-03-25|url-status=dead}}</ref> In December, more features were removed such as "test your angles" and "whitening reminders".<ref name="appstore">{{Cite web|url=https://apps.apple.com/us/app/colgate-connect/id1505852279|title=Colgate Connect on the App Store|work=Apple|access-date=2025-03-25|archive-url=https://web.archive.org/web/20250311165224/https://apps.apple.com/us/app/colgate-connect/id1505852279|archive-date=2025-03-11|url-status=live}}</ref> Around this time, the "hum" brand of toothbrushes were quietly discontinued, with existing users not being aware of where to get new brush heads.<ref>{{Cite web|url=https://www.reddit.com/r/Teethcare/comments/1exr297/is_colgate_hum_being_discontinuedphased_out/|title=Is Colgate Hum being discontinued/phased out?|author=u/MiniJoules|work=Reddit|date=2024-08-21|access-date=2025-03-25|archive-url=https://archive.ph/6V4Ha|archive-date=2025-03-17|url-status=live}}</ref> Most of the app features did not rely on a constant connection to servers, which made the removal of the app's features more confusing to its users.<ref>{{Cite web|url=https://play.google.com/store/apps/details?id=com.colgate.hum|title=Colgate Connect - Apps on Google Play|work=Google Play|access-date=2025-03-25|archive-url=https://web.archive.org/web/20250311165146/https://play.google.com/store/apps/details?id=com.colgate.hum|archive-date=2025-03-11|url-status=live}}</ref> <gallery> File:Colgate Connect Screenshot 3.jpg|App from 2021 File:Colgate Connect Screenshot 1.jpg|Popup for GoPirate! deprecation File:Colgate Connect Screenshot 4.jpg|With GoPirate! File:Colgate Connect Screenshot 2.jpg|Aftermath of GoPirate! removal File:Colgate Connect Screenshot 5.jpg|App update notes File:Colgate Connect Screenshot 6.jpg|Popup for Journal deprecation </gallery>
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