Editing Keurig (section)

==Incidents==
This is a list of all consumer-protection incidents this company is involved in. Any incidents not mentioned here can be found in the [[:Category:{{FULLPAGENAME}}|{{PAGENAME}} category]].
===K-Cup DRM (''2014'')===
In June 2014, Keurig announced the 2.0 release of coffee makers that were quoted as being the “future of brewing”, though these coffee makers would [[DRM|scan each K-Cup for a special ink mark]].<ref name="Verge" /> While a spokesperson said the technology "allows the machine to optimize brew temperature for different types of cups, and to tell the difference between carafe-size cups and regular ones", an engineer confirmed the technology was based on "anti-counterfeiting technology used by the US Mint".<ref name="Verge" /> This had been an idea since 2012, as some important patents were expiring and would cause an influx of other branded K-Cups.<ref name="Wired">{{Cite web|url=https://www.wired.com/2015/05/keurig-k-cup-drm/|title=Keurig’s My K-Cup Retreat Shows We Can Beat DRM|first=Brian|last=Barrett|date=2015-05-08|work=Wired|access-date=2025-03-21|archive-url=https://web.archive.org/web/20150509083141/https://www.wired.com/2015/05/keurig-k-cup-drm/|archive-date=2015-05-09|url-status=dead}}</ref> As a result, third party companies and individuals sued Keurig for anti-competitive behavior, which caused the cancellation of 2.0 K-Cups and a return of the "My K-Cup" system.<ref name="Wired" /> Since 2015, there has not been any cases of DRM in Keurig products.<ref>{{Cite web|url=https://www.reddit.com/r/keurig/comments/182ywxy/do_new_machines_still_do_the_drm/|title=Do new machines still do the “DRM”? |author=[deleted]|date=2023-11-24|work=Reddit|access-date=2025-03-21|archive-url=https://archive.ph/GRadS|archive-date=2025-03-21|url-status=live}}</ref>

Since then, there have been guides on how to bypass the digital rights management (DRM) for those who own a 2.0 machine.<ref>{{Cite web|url=https://www.rockpapercoffee.com/news/details/get-around-the-keurig-20-drm-restrictions.html|title=How to Get around the Keurig 2.0 DRM Restrictions|first=Jeniffer|last=Abel|date=2019-03-05|work=Rock Paper Coffee|access-date=2025-03-21|archive-url=https://web.archive.org/web/20241204210652/https://www.rockpapercoffee.com/news/details/get-around-the-keurig-20-drm-restrictions.html|archive-date=2024-12-04|url-status=live}}</ref>