Peloton: Difference between revisions
Fixed the infobox. |
categories already in company category |
||
| (8 intermediate revisions by 3 users not shown) | |||
| Line 10: | Line 10: | ||
'''[[wikipedia:Peloton_Interactive|Peloton Interactive, Inc.]]''' is a wellness technology company specializing in connected exercise equipment and subscription-based fitness content. Headquartered in New York City, the company operates in the fitness and wellness industry and is best known for its internet-connected stationary bikes, treadmills, and fitness app. As of 2025, Peloton has a significant presence in North America and Europe, with a business model heavily reliant on subscription services. | '''[[wikipedia:Peloton_Interactive|Peloton Interactive, Inc.]]''' is a wellness technology company specializing in connected exercise equipment and subscription-based fitness content. Headquartered in New York City, the company operates in the fitness and wellness industry and is best known for its internet-connected stationary bikes, treadmills, and fitness app. As of 2025, Peloton has a significant presence in North America and Europe, with a business model heavily reliant on subscription services. | ||
==Consumer impact summary== | |||
Peloton has faced significant criticism for policies perceived as undermining consumer rights, particularly through restrictive practices that challenge traditional notions of product ownership and resale rights. | Peloton has faced significant criticism for policies perceived as undermining consumer rights, particularly through restrictive practices that challenge traditional notions of product ownership and resale rights. | ||
== Incidents == | Peloton’s policies reflect a larger trend in consumer markets where companies leverage digital connectivity to maintain post-sale control: | ||
*'''Erosion of ownership''': Practices such as activation fees and subscription locks limit consumer autonomy over purchased products. | |||
*'''Precedent for other industries''': Peloton’s approach sets a concerning precedent for post-sale control, with parallels in other industries. | |||
*'''Consumer rights in the digital age''': The rise of devices reliant on cloud subscription services raises questions about consumer protection. | |||
==Incidents== | |||
===Peloton Used Equipment Activation Fee (2024) === | |||
{{Main|Peloton Used Equipment Activation Fee}} | |||
In 2024, Peloton announced the introduction of a $95 USD / $125 CAD used-equipment activation fee for purchasers of second-hand Peloton devices in the U.S. and Canada. The introduction of a fee for activating second-hand devices was criticized for undermining the [[first-sale doctrine]] and restricting ownership rights. | |||
== | ===Removal of "Just Run" feature (2021) === | ||
{{Main|Peloton removes Just Run feature}} | |||
Following multiple injuries and a fatality, Peloton introduced a new feature called Tread Lock as part of a safety recall, which required users to enter a passcode to secure their treadmills but also restricted access to the "Just Run" feature for non-subscribers. This feature was restored a few months after the restriction was introduced following widespread critisicm | |||
== See Also == | ==See Also== | ||
* [[Subscription | *[[Subscription service]] | ||
== References == | ==References== | ||
<references /> | <references /> | ||
[[Category:Peloton Interactive]] | [[Category:Peloton Interactive]] | ||
Latest revision as of 16:03, 4 March 2025
_logo.svg.png){kind=logo}
| Basic information | |
|---|---|
| Founded | 2012 |
| Type | Public |
| Industry | Exercise Equipment |
| Official website | https://onepelton.com/ |
Peloton Interactive, Inc. is a wellness technology company specializing in connected exercise equipment and subscription-based fitness content. Headquartered in New York City, the company operates in the fitness and wellness industry and is best known for its internet-connected stationary bikes, treadmills, and fitness app. As of 2025, Peloton has a significant presence in North America and Europe, with a business model heavily reliant on subscription services.
Consumer impact summary[edit | edit source]
Peloton has faced significant criticism for policies perceived as undermining consumer rights, particularly through restrictive practices that challenge traditional notions of product ownership and resale rights.
Peloton’s policies reflect a larger trend in consumer markets where companies leverage digital connectivity to maintain post-sale control:
- Erosion of ownership: Practices such as activation fees and subscription locks limit consumer autonomy over purchased products.
- Precedent for other industries: Peloton’s approach sets a concerning precedent for post-sale control, with parallels in other industries.
- Consumer rights in the digital age: The rise of devices reliant on cloud subscription services raises questions about consumer protection.
Incidents[edit | edit source]
Peloton Used Equipment Activation Fee (2024)[edit | edit source]
- Main article: Peloton Used Equipment Activation Fee
In 2024, Peloton announced the introduction of a $95 USD / $125 CAD used-equipment activation fee for purchasers of second-hand Peloton devices in the U.S. and Canada. The introduction of a fee for activating second-hand devices was criticized for undermining the first-sale doctrine and restricting ownership rights.
Removal of "Just Run" feature (2021)[edit | edit source]
- Main article: Peloton removes Just Run feature
Following multiple injuries and a fatality, Peloton introduced a new feature called Tread Lock as part of a safety recall, which required users to enter a passcode to secure their treadmills but also restricted access to the "Just Run" feature for non-subscribers. This feature was restored a few months after the restriction was introduced following widespread critisicm