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'''[[Wikipedia:Snapchat|Snapchat]]''' is a social media and camera app founded in 2011 by Evan Spiegel, Reggie Brown, and Bobby Murphy.<ref>https://www.thestreet.com/technology/history-of-snapchat</ref> In March 2017, Snapchat would become a publicly traded company in the New York stock exchange.<ref>https://www.cnbc.com/2017/03/02/snapchat-snap-open-trading-price-stock-ipo-first-day.html</ref>
'''[[Wikipedia:Snapchat|Snapchat]]''' is a social media and camera app founded in 2011 by Evan Spiegel, Reggie Brown, and Bobby Murphy.<ref>{{Cite web|url=https://www.thestreet.com/technology/history-of-snapchat|title=History of Snapchat: Timeline and Facts|first=Brian|last=O'Connell|date=2020-02-28|work=TheStreet|access-date=2025-03-25|archive-url=https://web.archive.org/web/20241229102412/https://www.thestreet.com/technology/history-of-snapchat|archive-date=2024-12-29|url-status=live}}</ref> In March 2017, Snapchat would become a publicly traded company in the New York stock exchange.<ref>{{Cite web|url=https://www.cnbc.com/2017/03/02/snapchat-snap-open-trading-price-stock-ipo-first-day.html|title=Snap closes up 44% after rollicking IPO |first=Anita|last=Balakrishnan|work=CNBC|date=2017-03-02|access-date=2025-03-25|archive-url=https://web.archive.org/web/20250317223648/https://www.cnbc.com/2017/03/02/snapchat-snap-open-trading-price-stock-ipo-first-day.html|archive-date=2025-03-17|url-status=live}}</ref>
==Consumer impact summary==
==Consumer impact summary==
{{Placeholder box|Overview of concerns that arise from the company's conduct regarding (if applicable):
====Freedom====
* User Freedom
Users can request access to their user data and the deletion of their account through the app, though users will be redirected to https://accounts.snapchat.com.<ref>{{Cite web|url=https://help.snapchat.com/hc/en-us/articles/7012305371156-How-do-I-download-my-data-from-Snapchat|title=How do I download my data from Snapchat?|work=Snapchat Support|access-date=2025-04-21|archive-url=https://web.archive.org/web/20250412105026/https://help.snapchat.com/hc/en-us/articles/7012305371156-How-do-I-download-my-data-from-Snapchat|archive-date=2025-04-12|url-status=live}}</ref> Users will have 30 days to reactivate a deactivated account, though after 180 days the account is permanently deleted.<ref>{{Cite web|url=https://help.snapchat.com/hc/en-us/articles/7012328360596-How-do-I-deactivate-or-delete-my-Snapchat-account|title=How do I deactivate or delete my Snapchat account?|work=Snapchat Support|access-date=2025-04-21|archive-url=https://web.archive.org/web/20250421224309/https://help.snapchat.com/hc/en-us/articles/7012328360596-How-do-I-deactivate-or-delete-my-Snapchat-account|archive-date=2025-04-21|url-status=live}}</ref>
* User Privacy
* Business Model
* Market Control}}


$2
====Privacy====
==Incidents==
Messages or snaps between two users can be set to delete after 24 hours, 7 days, or never.<ref name="snapsupport">{{Cite web|url=https://help.snapchat.com/hc/en-us/articles/7012334940948-When-does-Snapchat-delete-Snaps-and-Chats|title=When does Snapchat delete Snaps and Chats?|work=Snapchat Support|access-date=2025-05-02|archive-url=https://web.archive.org/web/20250424222812/https://help.snapchat.com/hc/en-us/articles/7012334940948-When-does-Snapchat-delete-Snaps-and-Chats|archive-date=2025-04-24|url-status=live}}</ref> Unopened "one-on-one" snaps are deleted from servers after 31 days of being sent.<ref>{{Cite web|url=https://help.snapchat.com/hc/en-us/articles/7012328490644-Can-I-request-a-copy-of-a-Snap|title=Can I request a copy of a Snap?|work=Snapchat Support|access-date=2025-04-21|archive-url=https://web.archive.org/web/20250421224300/https://help.snapchat.com/hc/en-us/articles/7012328490644-Can-I-request-a-copy-of-a-Snap|archive-date=2025-04-21|url-status=live}}</ref> Images or videos posted as stories expire after 24 hours, but public "My Stories" can be kept on servers for up to 30 days to help "personalize your experience on Snapchat".<ref name="snapsupport" />
{{Placeholder box|If the company page is short enough and/or the incident is not deserving of it own page, add incidents below in sub-sections (including the points outlined in [[Consumer_Action_Taskforce:Sample/Incident/Help]]) without linking/creating an incident page.


If the company has various incidents listed and/or this page is getting too long, create subsections linking to each incident while linking to the main article and including a short summary. To link to the page use the "Hatnote" or "Main" templates.
====Business model====
Snapchat makes most of their revenue from advertisements, with ads making up $1.37 billion of Q3 2024 revenue.<ref name="invest">{{Cite web|url=https://www.investopedia.com/articles/investing/061915/how-snapchat-makes-money.asp|title=How Snapchat Makes Money|first=Matthew|last=Johnston|date=2024-12-05|work=Investopedia|access-date=2025-05-02|archive-url=https://web.archive.org/web/20250404093313/https://www.investopedia.com/articles/investing/061915/how-snapchat-makes-money.asp|archive-date=2025-04-04|url-status=live}}</ref>


If the company has numerous incidents then format them in a table (see [[Amazon]]). }}
In 2022, Snapchat introduced a subscription service called "Snapchat+" for $4 a month or $40 a year.<ref>{{Cite web|url=https://www.pocket-lint.com/snapchat-plus-price-features-subscription/|title=Is Snapchat+ worth it? What you need to know before subscribing|first1=Elyse|last1=Betters|first2=Jesse|last2=Lennox|date=2024-06-26|work=Pocket Lint|access-date=2025-04-21|archive-url=https://web.archive.org/web/20250126100742/https://www.pocket-lint.com/snapchat-plus-price-features-subscription/|archive-date=2025-01-26|url-status=live}}</ref> In February 2025, a "platinum" tier was introduced for $14.99 a month.<ref>{{Cite web|url=https://www.subscriptioninsider.com/article-type/news/snapchat-introduces-ad-free-platinum-tier-will-subscribers-pay-the-price|title=Snapchat Introduces Ad-Free Platinum Tier—Will Subscribers Pay the Price?|first=Kathleen|last=Sexton|date=2025-02-03|work=Subscription Insider|access-date=2025-04-21|archive-url=https://web.archive.org/web/20250407170731/https://www.subscriptioninsider.com/article-type/news/snapchat-introduces-ad-free-platinum-tier-will-subscribers-pay-the-price|archive-date=2025-04-07|url-status=live}}</ref>


===Data breaches===
====Market control====
As of April 2024, Snapchat has roughly 800 million monthly users.<ref>{{Cite web|url=https://whatsthebigdata.com/social-media-statistics/|title=Global Social Media Statistics 2024 by Age, Platform, Country|date=2024-05-17|work=What's the Big Data|access-date=2025-04-23|author=GilPress|archive-url=https://web.archive.org/web/20250131160909/https://whatsthebigdata.com/social-media-statistics/|archive-date=2025-01-31|url-status=live}}</ref> In December 2024, 60% of Snapchat's revenue came from North America and 18% from Europe.<ref name="invest" /> In March 2025, Snapchat was reported on having an active user index of 27.7, being behind Messenger, TikTok, Facebook, Instagram, WhatsApp, and YouTube.<ref>{{Cite web|url=https://datareportal.com/social-media-users|title=Global social media Statistics|work=DataReportal|access-date=2025-04-23|archive-url=https://web.archive.org/web/20250422052738/https://datareportal.com/social-media-users|archive-date=2025-04-22|url-status=live}}</ref>
 
==Incidents==
===Data breach (''2014'')===
In January 2014, Snapchat experienced a data breach that exposed the usernames and partial phone numbers of 4.6 million users through an API exploit.<ref>{{Cite web|url=https://archive.epic.org/2014/01/snapchat-data-breach-exposes-4.html|title=Snapchat Data Breach Exposes 4.6 Million Usernames|date=2014-01-02|work=Epic|access-date=2025-04-23|archive-url=https://web.archive.org/web/20250212024420/https://archive.epic.org/2014/01/snapchat-data-breach-exposes-4.html|archive-date=2025-02-12|url-status=live}}</ref> A couple days after the breach, Snapchat updated the app to allow users to opt-out of linking phone numbers to their usernames through the "find friends" function of the app.<ref>{{Cite web|url=https://www.databreachtoday.com/snapchat-updates-security-after-breach-a-6368|title=Snapchat Updates Security After Breach|first=Jeffery|last=Roman|date=2014-01-10|work=Data Breach Today|access-date=2025-04-23|archive-url=https://web.archive.org/web/20240224192448/https://www.databreachtoday.com/snapchat-updates-security-after-breach-a-6368|archive-date=2024-02-24|url-status=live}}</ref>


===Privacy concerns===
===Privacy concerns===


====Snapchat Maps====
====Snapchat Maps (''2017'')====
In June 2017, a new feature called "Maps" was released that showed users where their friends were while using the app.<ref name="GSC">https://www.theguardian.com/technology/2017/jun/23/snapchat-maps-privacy-safety-concerns</ref> This feature was from the acquisition of the company Zenly.<ref>https://techcrunch.com/2017/06/21/snapchat-buys-zenly/</ref> Many feared the feature would be used in stalking and many child safety groups were warry, with one stating "we would encourage users not to share their location, especially with people they don’t know in person".<ref name="GSC" />
In June 2017, a new feature called "Maps" was released that showed users where their friends were while using the app.<ref name="GSC">{{Cite web|url=https://www.theguardian.com/technology/2017/jun/23/snapchat-maps-privacy-safety-concerns|title=Snapchat's new map feature raises fears of stalking and bullying|first=Olivia|last=Solon|work=TheGuardian|date=2017-06-23|access-date=2025-03-25|archive-url=https://web.archive.org/web/20250214100959/https://www.theguardian.com/technology/2017/jun/23/snapchat-maps-privacy-safety-concerns|archive-date=2025-02-14|url-status=live}}</ref> This feature was from the acquisition of the company Zenly.<ref>{{Cite web|url=https://techcrunch.com/2017/06/21/snapchat-buys-zenly/|title=Snapchat acquires social map app Zenly for $250M to $350M|first=Josh|last=Constine|date=2017-06-21|work=TechCrunch|access-date=2025-03-25|archive-url=https://web.archive.org/web/20241227173128/https://techcrunch.com/2017/06/21/snapchat-buys-zenly/|archive-date=2024-12-27|url-status=live}}</ref> Many feared the feature would be used in stalking and many child safety groups were wary, with one stating "we would encourage users not to share their location, especially with people they don’t know in person".<ref name="GSC" />
 
As of February 2025, users can opt out of the maps feature by disabling location services in their device settings or through the app. This can be done temporarily through "ghost mode," where only Snapchat can see your location rather than your added friends. Users can also restrict what accounts can see their location.


==Products==
==Products==
* [[Bitmoji]] (2016<ref>{{Cite web|url=https://www.businessinsider.com/snapchat-just-introduced-a-feature-it-paid-more-than-100-million-for-2016-7|title=Snapchat just introduced a feature it paid more than $100 million for|first=Kif|last=Leswing|work=Business Insider|date=2016-07-19|access-date=2025-03-25|archive-url=https://web.archive.org/web/20240119173743/https://www.businessinsider.com/snapchat-just-introduced-a-feature-it-paid-more-than-100-million-for-2016-7|archive-date=2024-01-19|url-status=live}}</ref>-): Custom user generated emoji avatars used in Snapchat and images.
* [[Spectacles]] (2016-2024): Augmentive Reality (AR) glasses.
* [[Spectacles]] (2016-2024): Augmentive Reality (AR) glasses.
** Spectacles (2016)<ref>https://techcrunch.com/2017/10/28/why-snapchat-spectacles-failed/?guccounter=1</ref>
** Spectacles (2016)<ref>{{Cite web|url=https://techcrunch.com/2017/10/28/why-snapchat-spectacles-failed/|title=Why Snapchat Spectacles failed|first=Josh|last=Constine|work=TechCrunch|date=2017-10-28|access-date=2025-03-25|archive-url=https://web.archive.org/web/20250210140939/https://techcrunch.com/2017/10/28/why-snapchat-spectacles-failed/|archive-date=2025-02-10|url-status=live}}</ref>
** Spectacles (2021)<ref>https://newsroom.snap.com/introducing-the-next-generation-of-spectacles</ref>
** Spectacles (2021)<ref>{{Cite web|url=https://newsroom.snap.com/introducing-the-next-generation-of-spectacles|title=SPS 2021: Introducing the Next Generation of Spectacles |date=2021-05-20|work=Snapchat Newsroom|access-date=2025-03-25|archive-url=https://web.archive.org/web/20250113192742/https://newsroom.snap.com/introducing-the-next-generation-of-spectacles|archive-date=2025-01-13|url-status=live}}</ref>
** Spectacles (2024)<ref>https://www.roadtovr.com/snapchat-spectacles-24-ar-glasses-specs-price-release-date/</ref>
** Spectacles (2024)<ref>{{Cite web|url=https://www.roadtovr.com/snapchat-spectacles-24-ar-glasses-specs-price-release-date/|title=Snapchat Reveals Latest Spectacles AR Glasses with Attractive Pricing for Developers|first=Ben|last=Leng|date=2024-09-17|work=Road ToVR|access-date=2025-03-25|archive-url=https://web.archive.org/web/20250312005417/https://www.roadtovr.com/snapchat-spectacles-24-ar-glasses-specs-price-release-date/|archive-date=2025-03-12|url-status=live}}</ref>
* [[Pixy]] (2022<ref>https://www.cnet.com/tech/computing/living-with-a-selfie-drone-life-with-snap-pixy/</ref>): In 2024, the device was recalled due to a faulty battery.<ref>https://www.theverge.com/2024/2/1/24058119/snap-recall-pixy-drone-refund</ref>
* [[Pixy]] (2022<ref>{{Cite web|url=https://www.cnet.com/tech/computing/living-with-a-selfie-drone-life-with-snap-pixy/|title=Me and My Selfie Drone: Life With a Snap Pixy |first=Scott|last=Stein|work=CNET|date=2022-05-22|access-date=2025-03-25|archive-url=https://web.archive.org/web/20250308001130/https://www.cnet.com/tech/computing/living-with-a-selfie-drone-life-with-snap-pixy/|archive-date=2025-03-08|url-status=live}}</ref>): In 2024, the device was recalled due to a faulty battery.<ref>{{Cite web|url=https://www.theverge.com/2024/2/1/24058119/snap-recall-pixy-drone-refund|title=Snap is recalling and refunding every drone it ever sold|first=Sean|last=Hollister|date=2024-02-01|work=TheVerge|access-date=2025-03-25|archive-url=https://web.archive.org/web/20250322021723/https://www.theverge.com/2024/2/1/24058119/snap-recall-pixy-drone-refund|archive-date=2025-03-22|url-status=live}}</ref>


==References==
==References==
Line 43: Line 48:


==External links==
==External links==
*[https://www.bitmoji.com/ Bitmoji]
*[https://www.pixy.com/ Pixy]
*[https://www.pixy.com/ Pixy]
*[https://www.spectacles.com/?lang=en-US Spectacles]
*[https://www.spectacles.com/?lang=en-US Spectacles]
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[[Category:{{PAGENAME}}]]
[[Category:{{PAGENAME}}]]
[[Category:Social media companies]]
[[Category:Electronics companies]]

Latest revision as of 22:41, 2 May 2025

Snapchat
Basic information
Founded 2011
Type Public
Industry Social media
Official website https://snapchat.com


Snapchat is a social media and camera app founded in 2011 by Evan Spiegel, Reggie Brown, and Bobby Murphy.[1] In March 2017, Snapchat would become a publicly traded company in the New York stock exchange.[2]

Consumer impact summary[edit | edit source]

Freedom[edit | edit source]

Users can request access to their user data and the deletion of their account through the app, though users will be redirected to https://accounts.snapchat.com.[3] Users will have 30 days to reactivate a deactivated account, though after 180 days the account is permanently deleted.[4]

Privacy[edit | edit source]

Messages or snaps between two users can be set to delete after 24 hours, 7 days, or never.[5] Unopened "one-on-one" snaps are deleted from servers after 31 days of being sent.[6] Images or videos posted as stories expire after 24 hours, but public "My Stories" can be kept on servers for up to 30 days to help "personalize your experience on Snapchat".[5]

Business model[edit | edit source]

Snapchat makes most of their revenue from advertisements, with ads making up $1.37 billion of Q3 2024 revenue.[7]

In 2022, Snapchat introduced a subscription service called "Snapchat+" for $4 a month or $40 a year.[8] In February 2025, a "platinum" tier was introduced for $14.99 a month.[9]

Market control[edit | edit source]

As of April 2024, Snapchat has roughly 800 million monthly users.[10] In December 2024, 60% of Snapchat's revenue came from North America and 18% from Europe.[7] In March 2025, Snapchat was reported on having an active user index of 27.7, being behind Messenger, TikTok, Facebook, Instagram, WhatsApp, and YouTube.[11]

Incidents[edit | edit source]

Data breach (2014)[edit | edit source]

In January 2014, Snapchat experienced a data breach that exposed the usernames and partial phone numbers of 4.6 million users through an API exploit.[12] A couple days after the breach, Snapchat updated the app to allow users to opt-out of linking phone numbers to their usernames through the "find friends" function of the app.[13]

Privacy concerns[edit | edit source]

Snapchat Maps (2017)[edit | edit source]

In June 2017, a new feature called "Maps" was released that showed users where their friends were while using the app.[14] This feature was from the acquisition of the company Zenly.[15] Many feared the feature would be used in stalking and many child safety groups were wary, with one stating "we would encourage users not to share their location, especially with people they don’t know in person".[14]

As of February 2025, users can opt out of the maps feature by disabling location services in their device settings or through the app. This can be done temporarily through "ghost mode," where only Snapchat can see your location rather than your added friends. Users can also restrict what accounts can see their location.

Products[edit | edit source]

  • Bitmoji (2016[16]-): Custom user generated emoji avatars used in Snapchat and images.
  • Spectacles (2016-2024): Augmentive Reality (AR) glasses.
    • Spectacles (2016)[17]
    • Spectacles (2021)[18]
    • Spectacles (2024)[19]
  • Pixy (2022[20]): In 2024, the device was recalled due to a faulty battery.[21]

References[edit | edit source]

  1. ↑ O'Connell, Brian (2020-02-28). "History of Snapchat: Timeline and Facts". TheStreet. Archived from the original on 2024-12-29. Retrieved 2025-03-25.
  2. ↑ Balakrishnan, Anita (2017-03-02). "Snap closes up 44% after rollicking IPO". CNBC. Archived from the original on 2025-03-17. Retrieved 2025-03-25.
  3. ↑ "How do I download my data from Snapchat?". Snapchat Support. Archived from the original on 2025-04-12. Retrieved 2025-04-21.
  4. ↑ "How do I deactivate or delete my Snapchat account?". Snapchat Support. Archived from the original on 2025-04-21. Retrieved 2025-04-21.
  5. ↑ 5.0 5.1 "When does Snapchat delete Snaps and Chats?". Snapchat Support. Archived from the original on 2025-04-24. Retrieved 2025-05-02.
  6. ↑ "Can I request a copy of a Snap?". Snapchat Support. Archived from the original on 2025-04-21. Retrieved 2025-04-21.
  7. ↑ 7.0 7.1 Johnston, Matthew (2024-12-05). "How Snapchat Makes Money". Investopedia. Archived from the original on 2025-04-04. Retrieved 2025-05-02.
  8. ↑ Betters, Elyse; Lennox, Jesse (2024-06-26). "Is Snapchat+ worth it? What you need to know before subscribing". Pocket Lint. Archived from the original on 2025-01-26. Retrieved 2025-04-21.
  9. ↑ Sexton, Kathleen (2025-02-03). "Snapchat Introduces Ad-Free Platinum Tier—Will Subscribers Pay the Price?". Subscription Insider. Archived from the original on 2025-04-07. Retrieved 2025-04-21.
  10. ↑ GilPress (2024-05-17). "Global Social Media Statistics 2024 by Age, Platform, Country". What's the Big Data. Archived from the original on 2025-01-31. Retrieved 2025-04-23.
  11. ↑ "Global social media Statistics". DataReportal. Archived from the original on 2025-04-22. Retrieved 2025-04-23.
  12. ↑ "Snapchat Data Breach Exposes 4.6 Million Usernames". Epic. 2014-01-02. Archived from the original on 2025-02-12. Retrieved 2025-04-23.
  13. ↑ Roman, Jeffery (2014-01-10). "Snapchat Updates Security After Breach". Data Breach Today. Archived from the original on 2024-02-24. Retrieved 2025-04-23.
  14. ↑ 14.0 14.1 Solon, Olivia (2017-06-23). "Snapchat's new map feature raises fears of stalking and bullying". TheGuardian. Archived from the original on 2025-02-14. Retrieved 2025-03-25.
  15. ↑ Constine, Josh (2017-06-21). "Snapchat acquires social map app Zenly for $250M to $350M". TechCrunch. Archived from the original on 2024-12-27. Retrieved 2025-03-25.
  16. ↑ Leswing, Kif (2016-07-19). "Snapchat just introduced a feature it paid more than $100 million for". Business Insider. Archived from the original on 2024-01-19. Retrieved 2025-03-25.
  17. ↑ Constine, Josh (2017-10-28). "Why Snapchat Spectacles failed". TechCrunch. Archived from the original on 2025-02-10. Retrieved 2025-03-25.
  18. ↑ "SPS 2021: Introducing the Next Generation of Spectacles". Snapchat Newsroom. 2021-05-20. Archived from the original on 2025-01-13. Retrieved 2025-03-25.
  19. ↑ Leng, Ben (2024-09-17). "Snapchat Reveals Latest Spectacles AR Glasses with Attractive Pricing for Developers". Road ToVR. Archived from the original on 2025-03-12. Retrieved 2025-03-25.
  20. ↑ Stein, Scott (2022-05-22). "Me and My Selfie Drone: Life With a Snap Pixy". CNET. Archived from the original on 2025-03-08. Retrieved 2025-03-25.
  21. ↑ Hollister, Sean (2024-02-01). "Snap is recalling and refunding every drone it ever sold". TheVerge. Archived from the original on 2025-03-22. Retrieved 2025-03-25.

External links[edit | edit source]

See also[edit | edit source]

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