LiveRamp: Difference between revisions
Nullpoint420 (talk | contribs) Add initial page for LiveRamp |
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| In Production = Yes | | In Production = Yes | ||
| Official Website = https://liveramp.com/ | | Official Website = https://liveramp.com/ | ||
| Logo = | | Logo =LiveRamp-logo.png | ||
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'''LiveRamp''' is a data broker company that operates a data connectivity platform specializing in identity resolution and data onboarding services. The company enables businesses to connect customer data across platforms and technologies for targeted marketing and analytics purposes.<ref name="liveramp-website">{{cite web |url=https://liveramp.com/ |title=LiveRamp - The Data Collaboration Platform of Choice |website=LiveRamp |access-date=2025-05-07}}</ref> Originally founded as a startup in 2011 and acquired by Acxiom in 2014 for $310 million, LiveRamp later became the parent company's name after spinning off Acxiom's Marketing Solutions division to Interpublic Group in 2018.<ref name="wiki-liveramp">{{cite web |url=https://en.wikipedia.org/wiki/LiveRamp |title=LiveRamp - Wikipedia |website=Wikipedia |date=2024-12-11 |access-date=2025-05-07}}</ref> | '''[[wikipedia:LiveRamp|LiveRamp]]''' is a data broker company that operates a data connectivity platform specializing in identity resolution and data onboarding services. The company enables businesses to connect customer data across platforms and technologies for targeted marketing and analytics purposes.<ref name="liveramp-website">{{cite web |url=https://liveramp.com/ |title=LiveRamp - The Data Collaboration Platform of Choice |website=LiveRamp |access-date=2025-05-07}}</ref> Originally founded as a startup in 2011 and acquired by Acxiom in 2014 for $310 million, LiveRamp later became the parent company's name after spinning off Acxiom's Marketing Solutions division to Interpublic Group in 2018.<ref name="wiki-liveramp">{{cite web |url=https://en.wikipedia.org/wiki/LiveRamp |title=LiveRamp - Wikipedia |website=Wikipedia |date=2024-12-11 |access-date=2025-05-07}}</ref> | ||
==Consumer impact summary== | ==Consumer impact summary== | ||
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==See also== | ==See also== | ||
* [[Data brokers]] | *[[Data brokers]] | ||
* [[Targeted advertising]] | *[[Targeted advertising]] | ||
==References== | ==References== | ||
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[[Category:LiveRamp]] | [[Category:LiveRamp]] | ||