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At the start of {{Wplink|CES}} 2025, [http://gamersnexus.net/ GamersNexus], a pro consumer tech publication channel, uploaded a video to their [[YouTube]] channel exposing [[Nvidia]]'s scheme of threatening them.<ref name=":0">{{Cite web |author=@Gamers Nexus |title=NVIDIA's Dirty Manipulation of Reviews |url=https://www.youtube.com/watch?v=AiekGcwaIho |website=[[YouTube]] |date=18 May 2025 |url-status=live |access-date=11 Jul 2025}}</ref> | |||
==Background== | ==Background== | ||
Nvidia's Multi-frame Generation or MFG is an "AI" frame generation technology first debuted on their RTX 50-series of GPUs as part of the DLSS 4.0 family. MFG, for one real frame on screen uses AI to generate three | Nvidia's Multi-frame Generation or MFG is an "AI" frame generation technology first debuted on their RTX 50-series of GPUs as part of the DLSS 4.0 family. MFG, for one real frame on screen uses AI to generate three artificial frames of "indistinguishable" quality, which is up from only one generated frame from the preceding DLSS 3's frame generation.<ref>{{Cite web |first=Henry |last=Lin |first2=Andrew |last2=Burnes |title=NVIDIA DLSS 4 Introduces Multi Frame Generation & Enhancements For All DLSS Technologies |url=https://www.nvidia.com/en-us/geforce/news/dlss4-multi-frame-generation-ai-innovations/ |website=[[Nvidia]] |date=6 Jan 2025 |access-date=11 Jul 2025 |url-status=live |archive-url=https://web.archive.org/web/20250711093405/https://www.nvidia.com/en-us/geforce/news/dlss4-multi-frame-generation-ai-innovations/ |archive-date=2025-07-11}}</ref> | ||
==Nvidia threatens GamersNexus== | ==Nvidia threatens GamersNexus== | ||
On May | On 18 May 2025, GamersNexus uploaded a video to their YouTube channel where they exposed Nvidia's attempt at extorting them. Nvidia strongly suggested to GN that access to their engineers for future engineering interviews and deep-dives would only be possible if GN underwent an editorial change according to Nvidia's specification. The company's ransom was for longer emphasis on their new MFG technology, currently exclusive only to RTX 50-series offerings, in GN's future reviews of their GPUs. In the video, GN responded to Nvidia's "request" for longer MFG coverage by stating that they provided multiple stand-alone pieces that span longer than the initial GPU reviews. GN also stated that Nvidia's attempts at strong-arming media is disingenuous at best.<ref name=":0" /> Nvidia's breach of trust has lead to GN opening an investigation and deep-dive into more of the company's shady business practices.<ref name=":1">{{Cite web |author=Gamers Nexus |title=Post from Gamers Nexus |url=https://www.youtube.com/post/UgkxRu3y8tmPdsRBVuru4Fe-ExTFS0GD0I1m |website=[[YouTube]] |date=18 May 2025 |access-date=11 Jul 2025 |url-status=live |archive-url=https://web.archive.org/web/20250711094823/https://www.youtube.com/post/UgkxRu3y8tmPdsRBVuru4Fe-ExTFS0GD0I1m |archive-date=11 Jul 2025}}</ref> | ||
===Nvidia's response=== | ===Nvidia's response=== | ||
Nvidia has yet to provide a response but based on their | Nvidia has yet to provide a response but, based on their history, it can be assumed there will be minimal change — if any — to company culture at Nvidia. | ||
==Consumer response== | ==Consumer response== | ||
GamersNexus is well | GamersNexus is well-known for their pro-consumer advocacy and likewise consumers and industry colleagues, such as JayzTwoCents,<ref name=":2">{{Cite web |author=@JayzTwoCents |title=I don't know how... but NVIDIA sank to a new LOW! |url=https://www.youtube.com/watch?v=a_CuOTK-XiY |date=19 May 2025 |access-date=11 Jul 2025 |url-status=live |website=[[YouTube]]}}</ref> took the side of GN and were outraged at Nvidia's attempt at market control. Due to Nvidia holding greater than 90% of the consumer GPU market and hence being the market leader,<ref>{{Cite web |first=Jon |last=Peddie |title=Q1'25 PC GPU shipments decreased by -12% from last quarter; quarter following seasonality but still down from historical average |url=https://www.jonpeddie.com/news/q125-pc-gpu-shipments-decreased-by-12-0-from-last-quarter-quarter-following-seasonality-but-still-down-from-historical-average/ |website=Jon Peddie Research |date=4 Jun 2025 |access-date=11 Jul 2025 |url-status=live |archive-url=https://web.archive.org/web/20250711094024/https://www.jonpeddie.com/news/q125-pc-gpu-shipments-decreased-by-12-0-from-last-quarter-quarter-following-seasonality-but-still-down-from-historical-average/ |archive-date=11 Jul 2025}}</ref> many now consider the brand to be a [[monopoly]] and hence engaging in egregious behavior.<ref name=":0" /><ref name=":1" /><ref name=":2" /> This has led to some people considering taking their business elsewhere, such as Nvidia competitors [[AMD]] and [[Intel]].<ref name=":0" /><ref name=":1" /><ref name=":2" /> | ||
==See also== | ==See also== | ||
*[[Nvidia]] | |||
==References== | |||
{{Reflist}} | |||
[[Category:Nvidia]] | [[Category:Nvidia]] | ||
Latest revision as of 07:43, 16 July 2025
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At the start of CES 2025, GamersNexus, a pro consumer tech publication channel, uploaded a video to their YouTube channel exposing Nvidia's scheme of threatening them.[1]
Background[edit | edit source]
Nvidia's Multi-frame Generation or MFG is an "AI" frame generation technology first debuted on their RTX 50-series of GPUs as part of the DLSS 4.0 family. MFG, for one real frame on screen uses AI to generate three artificial frames of "indistinguishable" quality, which is up from only one generated frame from the preceding DLSS 3's frame generation.[2]
Nvidia threatens GamersNexus[edit | edit source]
On 18 May 2025, GamersNexus uploaded a video to their YouTube channel where they exposed Nvidia's attempt at extorting them. Nvidia strongly suggested to GN that access to their engineers for future engineering interviews and deep-dives would only be possible if GN underwent an editorial change according to Nvidia's specification. The company's ransom was for longer emphasis on their new MFG technology, currently exclusive only to RTX 50-series offerings, in GN's future reviews of their GPUs. In the video, GN responded to Nvidia's "request" for longer MFG coverage by stating that they provided multiple stand-alone pieces that span longer than the initial GPU reviews. GN also stated that Nvidia's attempts at strong-arming media is disingenuous at best.[1] Nvidia's breach of trust has lead to GN opening an investigation and deep-dive into more of the company's shady business practices.[3]
Nvidia's response[edit | edit source]
Nvidia has yet to provide a response but, based on their history, it can be assumed there will be minimal change — if any — to company culture at Nvidia.
Consumer response[edit | edit source]
GamersNexus is well-known for their pro-consumer advocacy and likewise consumers and industry colleagues, such as JayzTwoCents,[4] took the side of GN and were outraged at Nvidia's attempt at market control. Due to Nvidia holding greater than 90% of the consumer GPU market and hence being the market leader,[5] many now consider the brand to be a monopoly and hence engaging in egregious behavior.[1][3][4] This has led to some people considering taking their business elsewhere, such as Nvidia competitors AMD and Intel.[1][3][4]
See also[edit | edit source]
References[edit | edit source]
- ↑ 1.0 1.1 1.2 1.3 @Gamers Nexus (18 May 2025). "NVIDIA's Dirty Manipulation of Reviews". YouTube. Retrieved 11 Jul 2025.
{{cite web}}: CS1 maint: url-status (link) - ↑ Lin, Henry; Burnes, Andrew (6 Jan 2025). "NVIDIA DLSS 4 Introduces Multi Frame Generation & Enhancements For All DLSS Technologies". Nvidia. Archived from the original on 2025-07-11. Retrieved 11 Jul 2025.
- ↑ 3.0 3.1 3.2 Gamers Nexus (18 May 2025). "Post from Gamers Nexus". YouTube. Archived from the original on 11 Jul 2025. Retrieved 11 Jul 2025.
- ↑ 4.0 4.1 4.2 @JayzTwoCents (19 May 2025). "I don't know how... but NVIDIA sank to a new LOW!". YouTube. Retrieved 11 Jul 2025.
{{cite web}}: CS1 maint: url-status (link) - ↑ Peddie, Jon (4 Jun 2025). "Q1'25 PC GPU shipments decreased by -12% from last quarter; quarter following seasonality but still down from historical average". Jon Peddie Research. Archived from the original on 11 Jul 2025. Retrieved 11 Jul 2025.