Brother Industries Ltd.: Difference between revisions

Brother Industries Ltd.
Basic information
Founded	1908
Legal structure	Public
Industry	Printers, Machinery
Official website	https://global.brother/

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Latest revision as of 23:43, 16 August 2025

Brother Industries, Ltd. manufactures and sells communications and printing equipment in Japan, the Americas, Europe, Asia, Oceania, the Middle East, Africa, and internationally. It operates through Printing & Solutions, Machinery, Domino, Nissei, Personal & Home, and Network & Contents segments.

Brother has faced consumer criticism and regulatory action, having been criticized for practices that allegedly reduce choice, obfuscate information and accelerate product obsolescence.

Consumer impact summary[edit | edit source]

DSF & DRM: a misuse of market power[edit | edit source]

Brother non-industrial printers & copiers hold the third largest market share in the Asia Pacific region and are a popular choice for home and small business users. Brother's monochromatic, colour, multi-function, laser, and inkjet printers offer a low-price entry and are sold at most large box retailers, where consumables such as toners and cartridges are also readily available. Within the printer category at the largest office and stationery retailer in Australia, Officeworks, Brother is the most represented brand.

End users have reported that Brother has initiated various methods to limit or reduce functionality on many printers prior and during usage. This includes:

3rd party consumable lockout on various printer models.
Reduction in print capacity via software, firmware and hardware.
Disabling of functionality via print counters, software and firmware.
Nagware screens or pop-ups indicating firmware or software should be updated.
Limited or obfuscated information regarding effects of software or firmware update implementation.

This follows similar practices from manufacturers like HP forcing a "Dynamic Security Feature" (DSF) and Dymo implementing "Digital Rights Management" (DRM) via firmware updates, thus limiting the end user to officially sanctioned replacement parts.

Incidents[edit | edit source]

Listed models, links and issue cases from users experiencing restrictive implementation:

TN620 Laser Toner: print counter reduces copy capacity
MFC-3750CDW All-in-One Printer: 3rd party cartridge rejection
Cartridge Battery Prevents Ink Usage: DCP 3550 CDW Cartridge Failure

References[edit | edit source]

Australian Consumer Law: S18 S29 S33
HP PPS Australia Legal Case: undertaking outcome
Additional Firmware Help: LD Blog
Statistica: Printers & Copiers - Australia Overview Retrieved January 28, 2025.
Shaak, Erin (October 11, 2018). "Class Action Claims Brother International Designed Laser Printers to Require Premature Toner Replacement". ClassAction.org. Retrieved January 28, 2025.
Edwards, Jessy (August 19, 2024) "HP agrees to settlement in overpriced, incompatible ink cartridge class action". Top Class Actions. Retrieved January 28, 2025.

@@ Line 1: / Line 1: @@
 {{InfoboxCompany
-| Name = Brother Industries, Ltd
+| Name = Brother Industries Ltd.
 | Type = Public
 | Founded = 1908
@@ Line 7: / Line 7: @@
 | Logo = Brother logo.svg
 }}
 [[wikipedia:Brother_Industries|'''Brother Industries, Ltd.''']] manufactures and sells communications and printing equipment in Japan, the Americas, Europe, Asia, Oceania, the Middle East, Africa, and internationally. It operates through Printing & Solutions, Machinery, Domino, Nissei, Personal & Home, and Network & Contents segments.
@@ Line 14: / Line 13: @@
 ==Consumer impact summary==
 ===DSF & DRM: a misuse of market power===
-Brother non-industrial printers & copiers hold the [https://www.statista.com/outlook/cmo/consumer-electronics/computing/printers-copiers/australia third largest market share] in the Asia Pacific region and are a popular choice for home and small business users. Brother's monochromatic, colour, multi-function, laser and inkjet printers offer a low-price entry and are sold at most large box retailers where consumables such as toners and cartridges are also readily available. [[File:Brother 01 banner.png|right|frameless|600x600px]]Within the printer category at the largest office and stationery retailer in Australia: [https://www.wesfarmers.com.au/our-businesses/officeworks Officeworks],  Brother is the [https://www.officeworks.com.au/shop/officeworks/c/technology/printers most represented brand]. Officeworks has 170 locations and largely dominates the market. This gives Brother a significant presence within the retail and on-line buying space and adds to the demand for servicing, repair and ink & toner replacements for their machines.
+[[File:Brother Refresh.png|thumb|247x247px]]
+Brother non-industrial printers & copiers hold the [https://www.statista.com/outlook/cmo/consumer-electronics/computing/printers-copiers/australia third largest market share] in the Asia Pacific region and are a popular choice for home and small business users. Brother's monochromatic, colour, multi-function, laser, and inkjet printers offer a low-price entry and are sold at most large box retailers, where consumables such as toners and cartridges are also readily available. Within the printer category at the largest office and stationery retailer in Australia, [https://www.wesfarmers.com.au/our-businesses/officeworks Officeworks], Brother is the [https://www.officeworks.com.au/shop/officeworks/c/technology/printers most represented brand].
 End users have reported that Brother has initiated various methods to limit or reduce functionality on many printers prior and during usage. This includes:
@@ Line 21: / Line 21: @@
 *'''[https://www.classaction.org/news/class-action-claims-brother-international-designed-laser-printers-to-require-premature-toner-replacement Reduction in print capacity]''' via software, firmware and hardware.
 *'''[https://www.reddit.com/r/printers/comments/18c1hmm/mfcl3750cdwmfcl3760cdw_vs_mf655cdw/ Disabling of functionality]''' via print counters, software and firmware.
-*'''Nagware''' screens or pop-ups indicating firmware or software should be updated (see case study below).
+*'''Nagware''' screens or pop-ups indicating firmware or software should be updated.
 *'''[https://forums.whirlpool.net.au/archive/35qvkyx3 Limited or obfuscated information]''' regarding effects of software or firmware update implementation.
-This follows similar practices from manufacturers like '''HP''' forcing a "[https://www.pcworld.com/article/1656073/these-hp-printers-can-be-upgraded-to-allow-third-party-printer-ink.html Dynamic Security Feature]" (DSF) and '''Dymo''' implementing "[https://www.onlinelabels.com/articles/alternative-label-printers-to-dymo Digital Rights Management]" (DRM) via firmware updates thus limiting the end user to officially sanctioned replacement parts only.
+This follows similar practices from manufacturers like '''HP''' forcing a "[https://www.pcworld.com/article/1656073/these-hp-printers-can-be-upgraded-to-allow-third-party-printer-ink.html Dynamic Security Feature]" (DSF) and '''Dymo''' implementing "[https://www.onlinelabels.com/articles/alternative-label-printers-to-dymo Digital Rights Management]" (DRM) via firmware updates, thus limiting the end user to officially sanctioned replacement parts.
 ==Incidents==
@@ Line 31: / Line 31: @@
 *'''[https://www.brother-usa.com/products/tn620 TN620]''' Laser Toner: [https://www.classaction.org/news/class-action-claims-brother-international-designed-laser-printers-to-require-premature-toner-replacement print counter reduces copy capacity]
 *'''[https://www.brother-usa.com/products/mfcl3750cdw MFC-3750CDW]''' All-in-One Printer: [https://forums.whirlpool.net.au/archive/35qvkyx3 3rd party cartridge rejection]
-*Ink won't work without charged battery in cartridge: [[Brother printer dcp 3550 cdw cartridges failure|'''Brother printer dcp 3550 cdw cartridges failure''']]
+*Cartridge Battery Prevents Ink Usage: '''[[DCP 3550 CDW Cartridge Failure|DCP 3550 CDW Cartridge Failure]]'''
-===Case Study: HL-L2395DW===
-We present here the following email transcript to clarify whether Brother acknowledges functionality alteration via firmware updates.
-====Start Transcript====
-_____________________
-'''Sent''': 27/01/2025 12:04pm
-'''Firmware Changelog: additional detail required prior to update'''
-Our business runs a print station with the HL-L2395DW model. Recently we have a "Firmware Update Available" notification on the LCD touchscreen but we cannot find any detailed information from Brother on what the update actually implements. As this machine is working as intended we are hesitant to confirm the update before understanding what features / benefits this may add and are looking for Brother to provide further information before proceeding.
-Could you please provide answers to the following questions:
-#''What features / benefits are added or reduced with this firmware?''
-#''Does the firmware change any privacy related policies such as the collection of our business data?''
-#''Does the firmware change the current functioning of the printer in any way?''
-#''Does the firmware limit or restrict the future functioning of the printer in any way?''
-#''Does the firmware limit or restrict the use of 3rd party consumables in any way? eg. toner, drum, etc.''
-#''Are we able to rollback to a previous firmware version if we find the new firmware unsuitable?''
-'''Received''': 28/01/25 5:31am from '''Customer Support Brother''' USA
-Dear (redacted),
-This email support is based in the USA. Firmware versions sometimes have regional variations, so we would recommend contacting [https://www.brother.com.au/en/support/contact Brother support in Australia].
-We rarely get more details than "Improvement to help with the performance of the machine".
-At your side,
-'''Mike'''
-Customer Care USA
-'''Sent''': 28/01/25 8:58am
-Emailed Brother Australia (through webpage) as per original and as per USA support advice.
-'''Received''': 28/01/25 4:38pm from '''Brother International''' (Aust)
-Hi (redacted),
-Thank you for your email.
-Upon checking on the resource that's available to us the only information regarding the update is just:
-*Improvement to help with the performance of the machine.
-I actually advise our customers '''that it's not necessary to update the firmware''' unless the machine is experiencing an issue, also because updating the firmware is very delicate and can damage the machine if there's a sudden power outage while updating.
-Since your machine is working fine, you should be good even you don't update to the latest firmware as this is just for some minor bug fixes (if there is) and minor performance improvement.
-Also to answer your questions:
-. What features / benefits are added or reduced with this firmware? '''Minor performance improvement'''
-. Does the firmware change any privacy related policies such as the collection of our business data? '''No'''
-. Does the firmware change the current functioning of the printer in any way? '''No'''
-. Does the firmware limit or restrict the future functioning of the printer in any way? '''No'''
-. Does the firmware limit or restrict the future servicing of the printer in any way? '''No'''
-. Does the firmware limit or restrict the use of 3rd party consumables in any way? eg. toner, drum, etc. '''No'''
-. Are we able to rollback to a previous firmware version if we find the new firmware unsuitable? '''Unfortunately, as of the moment No'''
-Hope I was able to answer your concern.
-'''John'''
-Customer Care Team
-_________________
-====End Transcript====
-As clarified above, there is no detail customer support can add as to what additional functionality (if any) is implemented in these firmware updates - there is currently no way to roll back an update should something change or not work.
-===Solution: AIR===
-Currently the most practical way to halt this type of deceptive manufacturer behaviour is to:
-#'''Abstain''' from supporting companies that are known to engage in anti-consumer practice.
-#'''Inform''' the community if the product you own is affected by any of the practices implemented by these companies.
-#'''Research''' BEFORE you buy, use or update your product.
 ==References==