Google LSA terms of service change: Difference between revisions

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These changes affect the privacy of businesses and consumers alike due to the ambiguity regarding the specific data collected, when it is collected, and how it can be used by Google. Concern exists that data collection might go further beyond what is explicitly stated in the TOS, meaning that this data won't just be anonymized and used to improve Google's algorithms, but also to expand the hidden profiles of Google users with highly sensitive information.<ref>{{Cite web |last=Conrad |first=Saam |date=2025-04-24 |title=Google asserts ownership of all advertiser assets in Local Services Ads |url=https://searchengineland.com/google-asset-ownership-local-services-ads-454561 |url-status=live |website=Search Engine Land |archive-url=http://web.archive.org/web/20251230040625/https://searchengineland.com/google-asset-ownership-local-services-ads-454561 |archive-date=30 Dec 2025}}</ref>

Many businesses in sectors which require confidentiality, such as legal services, insurance agencies and medical service providers may not be aware that they may need to re-assess their participation in the program. They may either agree to the new TOS and thereby abandon their duty of confidentiality or to stop using the service entirely, which would leave them at a competitive disadvantage.<ref>{{Cite web |last=Konigsberg |first=Josh |date=2025-06-13 |title=What Lawyers Need to Know About the New Google Local Service Ads Policy |url=https://lawfirmmarketingpros.com/what-lawyers-need-to-know-about-the-new-google-local-service-ads-policy/ |url-status=live |website=Law Firm Marketing Pros}}</ref><ref>{{Cite web |last=Apple |first=Marc |date=2025-04-30 |title=Google Quietly Claims Ownership of Your Law Firm’s LSA Data |url=https://forwardpush.com/blog/google-quietly-claims-ownership-of-your-law-firms-lsa-call-data/ |url-status=live |website=Forward Push |archive-url=http://web.archive.org/web/20251231113307/https://forwardpush.com/blog/google-quietly-claims-ownership-of-your-law-firms-lsa-call-data/ |archive-date=31 Dec 2025}}</ref>

Many businesses in sectors which require confidentiality, such as legal services, insurance agencies and medical service providers may not be aware that they may need to re-assess their participation in the program. They may either agree to the new TOS and thereby abandon their duty of confidentiality or to stop using the service entirely, which would leave them at a competitive disadvantage.<ref>{{Cite web |last=Konigsberg |first=Josh |date=2025-06-13 |title=What Lawyers Need to Know About the New Google Local Service Ads Policy |url=https://lawfirmmarketingpros.com/what-lawyers-need-to-know-about-the-new-google-local-service-ads-policy/ |url-status=live |website=Law Firm Marketing Pros |archive-url=http://web.archive.org/web/20250916000750/https://lawfirmmarketingpros.com/what-lawyers-need-to-know-about-the-new-google-local-service-ads-policy/ |archive-date=16 Sep 2025}}</ref><ref>{{Cite web |last=Apple |first=Marc |date=2025-04-30 |title=Google Quietly Claims Ownership of Your Law Firm’s LSA Data |url=https://forwardpush.com/blog/google-quietly-claims-ownership-of-your-law-firms-lsa-call-data/ |url-status=live |website=Forward Push |archive-url=http://web.archive.org/web/20251231113307/https://forwardpush.com/blog/google-quietly-claims-ownership-of-your-law-firms-lsa-call-data/ |archive-date=31 Dec 2025}}</ref>

==References==

[[Category:Google]]

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 These changes affect the privacy of businesses and consumers alike due to the ambiguity regarding the specific data collected, when it is collected, and how it can be used by Google. Concern exists that data collection might go further beyond what is explicitly stated in the TOS, meaning that this data won't just be anonymized and used to improve Google's algorithms, but also to expand the hidden profiles of Google users with highly sensitive information.<ref>{{Cite web |last=Conrad |first=Saam |date=2025-04-24 |title=Google asserts ownership of all advertiser assets in Local Services Ads |url=https://searchengineland.com/google-asset-ownership-local-services-ads-454561 |url-status=live |website=Search Engine Land |archive-url=http://web.archive.org/web/20251230040625/https://searchengineland.com/google-asset-ownership-local-services-ads-454561 |archive-date=30 Dec 2025}}</ref>
-Many businesses in sectors which require confidentiality, such as legal services, insurance agencies and medical service providers may not be aware that they may need to re-assess their participation in the program. They may either agree to the new TOS and thereby abandon their duty of confidentiality or to stop using the service entirely, which would leave them at a competitive disadvantage.<ref>{{Cite web |last=Konigsberg |first=Josh |date=2025-06-13 |title=What Lawyers Need to Know About the New Google Local Service Ads Policy |url=https://lawfirmmarketingpros.com/what-lawyers-need-to-know-about-the-new-google-local-service-ads-policy/ |url-status=live |website=Law Firm Marketing Pros}}</ref><ref>{{Cite web |last=Apple |first=Marc |date=2025-04-30 |title=Google Quietly Claims Ownership of Your Law Firm’s LSA Data |url=https://forwardpush.com/blog/google-quietly-claims-ownership-of-your-law-firms-lsa-call-data/ |url-status=live |website=Forward Push |archive-url=http://web.archive.org/web/20251231113307/https://forwardpush.com/blog/google-quietly-claims-ownership-of-your-law-firms-lsa-call-data/ |archive-date=31 Dec 2025}}</ref>
+Many businesses in sectors which require confidentiality, such as legal services, insurance agencies and medical service providers may not be aware that they may need to re-assess their participation in the program. They may either agree to the new TOS and thereby abandon their duty of confidentiality or to stop using the service entirely, which would leave them at a competitive disadvantage.<ref>{{Cite web |last=Konigsberg |first=Josh |date=2025-06-13 |title=What Lawyers Need to Know About the New Google Local Service Ads Policy |url=https://lawfirmmarketingpros.com/what-lawyers-need-to-know-about-the-new-google-local-service-ads-policy/ |url-status=live |website=Law Firm Marketing Pros |archive-url=http://web.archive.org/web/20250916000750/https://lawfirmmarketingpros.com/what-lawyers-need-to-know-about-the-new-google-local-service-ads-policy/ |archive-date=16 Sep 2025}}</ref><ref>{{Cite web |last=Apple |first=Marc |date=2025-04-30 |title=Google Quietly Claims Ownership of Your Law Firm’s LSA Data |url=https://forwardpush.com/blog/google-quietly-claims-ownership-of-your-law-firms-lsa-call-data/ |url-status=live |website=Forward Push |archive-url=http://web.archive.org/web/20251231113307/https://forwardpush.com/blog/google-quietly-claims-ownership-of-your-law-firms-lsa-call-data/ |archive-date=31 Dec 2025}}</ref>
 ==References==
 {{reflist}}
 [[Category:Google]]