Hyundai

Hyundai

Basic information
Founded	1967
Legal Structure	Public
Industry	Automotive Manufacturing
Also known as
Official website	https://hyundai.com/

Hyundai Motor Company, commonly referred to as Hyundai, is a South Korean multinational automotive manufacturer headquartered in Seoul. Founded in 1967 by Chung Ju-yung, Hyundai is one of the largest car manufacturers in the world, producing a wide range of vehicles, including sedans, SUVs, trucks, and electric vehicles.

Hyundai has also been accused of selling customer's telemetry data to third-party Verisk which then performed risk assessments and generated reports that insurance companies purchased for drivers.

Consumer protection and right to repair

Hyundai customers were quoted $56,000 CAD for a new battery pack plus labor cost. This figure has sparked controversy, as it effectively makes replacement economically unfeasible. Hyundai tried to blame the misquote on one "independent" dealer, despite the fact that multiple sources have confirmed identical pricing across authorized dealerships.

Keyless entry exploit

In August 2025, a flaw was discovered in the security of Hyundai's wireless communications protocol which allows hackers with a "Game Boy-style" device to access the Ioniq 5 and gain physical access to the vehicle without the owner's consent. Hyundai is offering to fix this flaw in their production software for customers who pay a £49 charge.

Background

Keyless entry systems and push-button start systems in cars are becoming increasingly prevalent, offering drivers greater convenience and enhanced features like remote start. While these systems enhance the user experience, they have also introduced new security challenges, with criminals developing ways to exploit vulnerabilities. These systems have long been vulnerable to relay attacks, a broader issue in the automotive industry documented by security researchers. Previous incidents (e.g., Kia “USB hacks” and BMW relay thefts) illustrate a systemic security problem across the industry.

Hyundai's response

Hyundai put out a statement on their website:

All vehicles produced by Hyundai are developed and certified in accordance with all applicable security and regulatory standards in place at the time of production and sale, including the applied security systems installed.

Recently, evolving security threats, including the use of unauthorised electronic devices to bypass vehicle locking systems have become more prevalent in the UK. This is an industry-wide issue and Hyundai is providing appropriate responses in line with industry practices.

As part of the Company’s commitment to supporting our customers, we are able to offer a subsidised software and hardware upgrade for a customer contribution of £49.

Hyundai’s statement frames the £49 charge as part of their “commitment to supporting customers,” describing the fix as a “subsidised upgrade.” However, this phrasing shifts attention away from the underlying issue—that customers are being asked to pay to address a security vulnerability in the company’s product. While the cost may be reduced, the language used makes it less clear that responsibility for the expense has been placed on owners rather than covered by the manufacturer.

Customer backlash

Many consumers have expressed sharp frustration and disillusionment over Hyundai's handling of the Ioniq 5 keyless theft vulnerability. One notable case involves a digital security expert, whose Ioniq 5 was stolen in under 20 seconds using a handheld emulator device disguising itself as a Game Boy. The owner says Hyundai had warned him of other modifications the vehicle required, but failed to alert him and other motorists that its security systems were compromised.