Ford ad patent: Difference between revisions
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In February 2023 '''[[Ford]]''' filed a patent<ref>{{Cite web |date=23 Feb 2023 |title=IN-VEHICLE ADVERTISEMENT PRESENTATION SYSTEMS AND METHODS |url=https://patents.justia.com/patent/20240289844 |url-status=live |access-date=29 Mar 2025 |website=Justia Patents |archive-url=http://web.archive.org/web/20250708193151/https://patents.justia.com/patent/20240289844 |archive-date=8 Jul 2025}}</ref> for in-vehicle advertisement presentation systems. A copy of the patent can be found here:<ref>[[:File:Us-20240289844-a1 i.pdf]]</ref> | In February 2023 '''[[Ford]]''' filed a patent<ref>{{Cite web |date=23 Feb 2023 |title=IN-VEHICLE ADVERTISEMENT PRESENTATION SYSTEMS AND METHODS |url=https://patents.justia.com/patent/20240289844 |url-status=live |access-date=29 Mar 2025 |website=Justia Patents |archive-url=http://web.archive.org/web/20250708193151/https://patents.justia.com/patent/20240289844 |archive-date=8 Jul 2025}}</ref> for in-vehicle advertisement presentation systems. A copy of the patent can be found here:<ref>[[:File:Us-20240289844-a1 i.pdf]] ([https://megalodon.jp/2026-0326-0254-31/https://consumerrights.wiki:443/images/e/ee/Us-20240289844-a1_i.pdf Archived])</ref> | ||
These could combine historical user data with audio signals coming from the vehicle in order to serve personalized ads through the vehicle's human-machine interface (HMI). A key objective is to optimize the type of ads and their presentation in the context of the ongoing trip and eventual conversations, in order to maximize the number of ads each user is willing to be exposed to and avoid [[advertising overload]]. To quote a statement from the patent's overview: <blockquote>Such systems and methods further provide the opposite force to a user's natural inclination to seek minimal or no ads.</blockquote> | These could combine historical user data with audio signals coming from the vehicle in order to serve personalized ads through the vehicle's human-machine interface (HMI). A key objective is to optimize the type of ads and their presentation in the context of the ongoing trip and eventual conversations, in order to maximize the number of ads each user is willing to be exposed to and avoid [[advertising overload]]. To quote a statement from the patent's overview: <blockquote>Such systems and methods further provide the opposite force to a user's natural inclination to seek minimal or no ads.</blockquote> | ||