Dairy Queen

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Dairy Queen

Basic information
Founded	1940-06-22
Legal Structure	Subsidiary
Industry	Food
Also known as
Official website	http://dairyqueen.com/

International Dairy Queen, Inc., also referred as Dairy Queen, was founded in 6 June 1940 and is a American fast food restaurant chain. It is a subsidiary to Berkshire Hathaway Inc.

Consumer-impact summary

Users Privacy

According to their privacy policy, the company collects personal information that includes names, email addresses, phone numbers, IP address, browser type and version, device and page information only shared with third-party service providers.

User Freedom

Users can request deletion of any collected personal information.

Business Model

The company operates in a franchise system which sells a variety of frozen dairy products and hot and fried food items.

Incidents

This is a list of all consumer-protection incidents this company is involved in. Any incidents not mentioned here can be found in the Dairy Queen category.

Cybersecurity incident (2014)

Around August and October, unknown malicious attackers infiltrated Dairy Queen point of sale systems using backoff. The company learned about the vulnerability in August after receiving messages from authorities hinting at a possible malware attack, resulting in a investigation with collaboration from other franchise companies and law enforcement. Dairy Queen released a statement on October 9 that revealed 395 locations were affected, leaking customers names, credit/debit card number, and expiration dates. The exact number of customers affected is unknown, however a spokesman for Dairy Queen said the "number of unique cards affected were less than 600,000". Around the same time frame as the announcement, the company began notifying affected customers and offering 1 year credit monitoring services.

"International Dairy Queen, Inc. today confirmed that the systems of some DQ® locations and one Orange Julius® location in the U.S. had been infected with the widely-reported Backoff malware that is targeting retailers across the country.  The company previously indicated that it was investigating a possible malware intrusion that may have affected some payment cards used at certain DQ locations in the U.S.  Upon learning of the issue, the company conducted an extensive investigation and retained external forensic experts to help determine the facts.  Because nearly all DQ and Orange Julius locations are independently owned and operated, the company worked closely with affected franchise owners, as well as law enforcement authorities and the payment card brands, to assess the nature and scope of the issue.  The investigation revealed that a third-party vendor’s compromised account credentials were used to access systems at some locations. We are committed to working with and supporting our affected DQ and Orange Julius franchise owners to address this incident. Our customers continue to be our top priority."

Coupons not being redeemable (2018)

2018 Mobile App Advertisement Tweet

Mobile App Promotion Advertisement

Starting around June till December 17, Dairy Queen ran a advertising campaign promoting its mobile app that promises consumers who download and sign up within their app will receive a 15 minute code that redeems one free small sized Blizzard at participating locations. Numerous post online started surfacing of customers claiming the company didn't accept digital coupons, despite the app listing several locations as accepting digital coupons. This led to a customer filling a lawsuit against Dairy Queen on July 13, claiming the company falsely advertised the amount of stores participating in the promotion and costs relating to its Blizzard product.

Cybersecurity incident (2025)

On November 28, one of Dairy Queen location operators, Araneta Center Inc, was infected with a data breach compromising Dairy Queens Philippines website and Araneta Center. The incident was disclosed to the public on December 1 that details the company conducting an investigation and informing the National Privacy Commission and the Department of Trade and Industry. Its uncertain how many customer data was compromised, or what type of date was involved.

2025 Cybersecurity Incident Response on Facebook

Sharing users' website and app data without consent (2026)

In March, ClassAction, in collaboration with other attorneys, filed a mass arbitration claims against various companies over allegedly violating consumer privacy laws. In these claims, Dairy Queen is listed as one of these companies over allegedly installing tracking tools on its website that shares users information with sites such as Tiktok and Meta without consent.

Products

• Blizzard - cold dairy product known for its "upside down guarantee".

See also

• Burger King
• Crumbl