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| Industry =Social Media
| Industry =Social Media
| Official Website =https://www.whatsapp.com/
| Official Website =https://www.whatsapp.com/
| Logo =QuestionMark.svg
| Logo =WhatsApp Logo green.svg
}}'''[[wikipedia:WhatsApp|WhatsApp]]''' (officially '''WhatsApp Messenger''') is an American instant messaging (IM) and voice-over-IP (VoIP) service owned by technology conglomerate [[Meta]].
}}'''[[wikipedia:WhatsApp|WhatsApp]]''' (officially '''WhatsApp Messenger''') is an American instant messaging (IM) and voice-over-IP (VoIP) service owned by technology conglomerate [[Meta]].


==Consumer impact summary==
==Consumer impact summary==


=== User Privacy ===
===User Privacy===
Collects and shares metadata, while rivaling apps intentionally collect less to avoid incursions on its users’ privacy.<ref>{{Cite web |last=Elkind |first=Peter |last2=Gillum |first2=Jack |last3=Silverman |first3=Craig |date=7 Sep 2021 |title=How Facebook Undermines Privacy Protections for Its 2 Billion WhatsApp Users |url=https://www.propublica.org/article/how-facebook-undermines-privacy-protections-for-its-2-billion-whatsapp-users |access-date=6 Mar 2025 |website=ProPublica}}</ref>
Collects and shares metadata, while competing apps intentionally collect less to avoid incursions on its users' privacy.<ref>{{Cite web |last=Elkind |first=Peter |last2=Gillum |first2=Jack |last3=Silverman |first3=Craig |date=7 Sep 2021 |title=How Facebook Undermines Privacy Protections for Its 2 Billion WhatsApp Users |url=https://www.propublica.org/article/how-facebook-undermines-privacy-protections-for-its-2-billion-whatsapp-users |url-status=live |archive-url=https://web.archive.org/web/20210907090516/https://www.propublica.org/article/how-facebook-undermines-privacy-protections-for-its-2-billion-whatsapp-users |archive-date=7 Sep 2021 |access-date=6 Mar 2025 |website=ProPublica}}</ref>


=== Market Control ===
===Market Control===
The combination of Facebook, WhatsApp and Instagram, all owned by Meta, serve billions of active users.<ref>{{Cite web |last=Dixon |first=Stacy Jo |date=10 Jul 2024 |title=Most popular social networks worldwide as of April 2024, by number of monthly active users |url=https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/ |access-date=6 Mar 2025 |website=Statista}}</ref>
The combination of [[Facebook]], WhatsApp and [[Instagram]], all owned by Meta, serve billions of active users.<ref>{{Cite web |last=Dixon |first=Stacy Jo |date=10 Jul 2024 |title=Most popular social networks worldwide as of April 2024, by number of monthly active users |url=https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/ |access-date=6 Mar 2025 |website=Statista |quote=''[...] Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram.''}}</ref>


==Incidents==
==Incidents==
This is a list of all consumer protection incidents this company is involved in. Any incidents not mentioned here can be found in the [[:Category:WhatsApp messenger|{{PAGENAME}} category]].
This is a list of all consumer protection incidents this company is involved in. Any incidents not mentioned here can be found in the [[:Category:WhatsApp messenger|{{PAGENAME}} category]].


=== Privacy policy update (2021) ===
===Introduction of advertising (2025)===
In June 2025, Meta announced that personalized ads would be introduced into WhatsApp world wide.<ref>{{Cite web |last=Scharon |first=Harding |date=2025-06-16 |title=Ads are “rolling out gradually” to WhatsApp |url=https://arstechnica.com/gadgets/2025/06/ads-are-rolling-out-gradually-to-whatsapp/ |access-date=2025-06-18 |website=Ars Technica}}</ref> This directly contradicts the promises made by Facebook in 2014 after it acquired the messenger ''("[…] And you can still count on absolutely no ads interrupting your communication.")''.<ref>{{Cite web |title=Facebook |url=https://blog.whatsapp.com/facebook?lang=en |access-date=2025-06-18 |website=WhatsApp Blog}}</ref> The personalized ads also make use of data from linked accounts on other meta platforms.<ref>{{Cite web |date=2025-06-16 |title=Helping You Find More Channels and Businesses on WhatsApp |url=https://about.fb.com/news/2025/06/helping-you-find-more-channels-businesses-on-whatsapp/ |access-date=2025-06-20 |website=Meta Newsroom}}</ref>
 
===Privacy policy update (2021)===
{{Main|WhatsApp updates privacy policy and millions of users flee the platform}}
{{Main|WhatsApp updates privacy policy and millions of users flee the platform}}
There was a widespread backlash over an upcoming privacy policy update, relating the data-sharing procedures with Facebook. It outlined how businesses who use WhatsApp for customer service may store logs of its chats on Facebook servers.<ref>{{Cite web |last=Statt |first=Nick |date=12 Jan 2021 |title=WhatsApp clarifies it’s not giving all your data to Facebook after surge in Signal and Telegram users |url=https://www.theverge.com/2021/1/12/22226792/whatsapp-privacy-policy-response-signal-telegram-controversy-clarification |url-status=live |archive-url=https://web.archive.org/web/20210112161057/https://www.theverge.com/2021/1/12/22226792/whatsapp-privacy-policy-response-signal-telegram-controversy-clarification |archive-date=12 Jan 2021 |access-date=6 Mar 2025 |website=The Verge}}</ref> The update received a broader concern, causing millions of users to flee the platform.<ref>{{Cite web |last=Hern |first=Alex |date=24 Jan 2021 |title=WhatsApp loses millions of users after terms update |url=https://www.theguardian.com/technology/2021/jan/24/whatsapp-loses-millions-of-users-after-terms-update |url-status=live |archive-url=https://web.archive.org/web/20210124165416/https://www.theguardian.com/technology/2021/jan/24/whatsapp-loses-millions-of-users-after-terms-update |archive-date=24 Jan 2021 |access-date=6 Mar 2025 |website=The Guardian}}</ref>
There was a widespread backlash over an upcoming privacy policy update, relating the data-sharing procedures with Facebook. It outlined how businesses who use WhatsApp for customer service may store logs of its chats on Facebook servers.<ref>{{Cite web |last=Statt |first=Nick |date=12 Jan 2021 |title=WhatsApp clarifies it’s not giving all your data to Facebook after surge in Signal and Telegram users |url=https://www.theverge.com/2021/1/12/22226792/whatsapp-privacy-policy-response-signal-telegram-controversy-clarification |url-status=live |archive-url=https://web.archive.org/web/20210112161057/https://www.theverge.com/2021/1/12/22226792/whatsapp-privacy-policy-response-signal-telegram-controversy-clarification |archive-date=12 Jan 2021 |access-date=6 Mar 2025 |website=The Verge}}</ref> The update received a broader concern, causing millions of users to flee the platform.<ref>{{Cite web |last=Hern |first=Alex |date=24 Jan 2021 |title=WhatsApp loses millions of users after terms update |url=https://www.theguardian.com/technology/2021/jan/24/whatsapp-loses-millions-of-users-after-terms-update |url-status=live |archive-url=https://web.archive.org/web/20210124165416/https://www.theguardian.com/technology/2021/jan/24/whatsapp-loses-millions-of-users-after-terms-update |archive-date=24 Jan 2021 |access-date=6 Mar 2025 |website=The Guardian}}</ref>
==Alternatives==
* [https://www.signal.org Signal] offers most of the same features, and while [[Signal data collection|not without some issues]], the app is open source, relies on Privacy by Design and is operated by a non-profit.
* [https://matrix.org/ Matrix] is more private and uses a federated design, but setup is slightly more involved than a commercial messenger.
* [https://telegram.org/ Telegram] is the most popular alternative and end-user friendly, but has been criticized for its minimalist approach to content moderation and, prior to a September 2024 policy change, its refusal to hand over user data to law enforcement upon request.<ref>{{Cite web |first=Lily |last=Jamali |title=Telegram will now provide some user data to authorities |url=https://www.bbc.com/news/articles/cvglp0xny3eo |website=BBC |date=23 Sep 2024 |access-date=22 Jul 2025 |url-status=live |archive-url=https://web.archive.org/web/20240923225048/https://www.bbc.com/news/articles/cvglp0xny3eo |archive-date=23 Sep 2024}}</ref>


==References==
==References==

Latest revision as of 18:23, 22 July 2025

WhatsApp
Basic information
Founded 2009
Legal structure Subsidiary
Industry Social Media
Official website https://www.whatsapp.com/

WhatsApp (officially WhatsApp Messenger) is an American instant messaging (IM) and voice-over-IP (VoIP) service owned by technology conglomerate Meta.

Consumer impact summary[edit | edit source]

User Privacy[edit | edit source]

Collects and shares metadata, while competing apps intentionally collect less to avoid incursions on its users' privacy.[1]

Market Control[edit | edit source]

The combination of Facebook, WhatsApp and Instagram, all owned by Meta, serve billions of active users.[2]

Incidents[edit | edit source]

This is a list of all consumer protection incidents this company is involved in. Any incidents not mentioned here can be found in the WhatsApp category.

Introduction of advertising (2025)[edit | edit source]

In June 2025, Meta announced that personalized ads would be introduced into WhatsApp world wide.[3] This directly contradicts the promises made by Facebook in 2014 after it acquired the messenger ("[…] And you can still count on absolutely no ads interrupting your communication.").[4] The personalized ads also make use of data from linked accounts on other meta platforms.[5]

Privacy policy update (2021)[edit | edit source]

Main article: WhatsApp updates privacy policy and millions of users flee the platform

There was a widespread backlash over an upcoming privacy policy update, relating the data-sharing procedures with Facebook. It outlined how businesses who use WhatsApp for customer service may store logs of its chats on Facebook servers.[6] The update received a broader concern, causing millions of users to flee the platform.[7]

Alternatives[edit | edit source]

  • Signal offers most of the same features, and while not without some issues, the app is open source, relies on Privacy by Design and is operated by a non-profit.
  • Matrix is more private and uses a federated design, but setup is slightly more involved than a commercial messenger.
  • Telegram is the most popular alternative and end-user friendly, but has been criticized for its minimalist approach to content moderation and, prior to a September 2024 policy change, its refusal to hand over user data to law enforcement upon request.[8]

References[edit | edit source]

  1. Elkind, Peter; Gillum, Jack; Silverman, Craig (7 Sep 2021). "How Facebook Undermines Privacy Protections for Its 2 Billion WhatsApp Users". ProPublica. Archived from the original on 7 Sep 2021. Retrieved 6 Mar 2025.
  2. Dixon, Stacy Jo (10 Jul 2024). "Most popular social networks worldwide as of April 2024, by number of monthly active users". Statista. Retrieved 6 Mar 2025. [...] Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram.
  3. Scharon, Harding (2025-06-16). "Ads are "rolling out gradually" to WhatsApp". Ars Technica. Retrieved 2025-06-18.
  4. "Facebook". WhatsApp Blog. Retrieved 2025-06-18.
  5. "Helping You Find More Channels and Businesses on WhatsApp". Meta Newsroom. 2025-06-16. Retrieved 2025-06-20.
  6. Statt, Nick (12 Jan 2021). "WhatsApp clarifies it's not giving all your data to Facebook after surge in Signal and Telegram users". The Verge. Archived from the original on 12 Jan 2021. Retrieved 6 Mar 2025.
  7. Hern, Alex (24 Jan 2021). "WhatsApp loses millions of users after terms update". The Guardian. Archived from the original on 24 Jan 2021. Retrieved 6 Mar 2025.
  8. Jamali, Lily (23 Sep 2024). "Telegram will now provide some user data to authorities". BBC. Archived from the original on 23 Sep 2024. Retrieved 22 Jul 2025.