Colgate: Difference between revisions
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{{InfoboxCompany | {{InfoboxCompany | ||
| Name = {{PAGENAME}} | | Name = {{PAGENAME}} | ||
| Type = Public | | Type = Public | ||
| Founded = 1806 | | Founded = 1806 | ||
| Industry = Dental care | | Industry = Dental care | ||
| Official Website = https://colgate.com | | Official Website = https://colgate.com | ||
| Logo = Colgate.svg | | Logo = Colgate.svg | ||
}} | }} | ||
[[wikipedia:Colgate-Palmolive|Colgate]] is a dental health company founded in 1806. | [[wikipedia:Colgate-Palmolive|Colgate]] is a dental health company founded in 1806.<ref>{{Cite web|url=https://www.colgate.com/en-us/mission/history-and-purpose|title=Our Mission|work=Colgate|access-date=2025-03-25|archive-url=https://web.archive.org/web/20250318020415/https://www.colgate.com/en-us/mission/history-and-purpose|archive-date=2025-03-18|url-status=live}}</ref> | ||
==Consumer-impact summary== | ==Consumer-impact summary== | ||
{{ | ====Freedom==== | ||
Users can submit data requests and delete their account through the Colgate Connect application. | |||
====Privacy==== | |||
According to the Colgate privacy policy, the data of users is shared with affiliates such as Kolibree with this data including First and last name, Postal address, Telephone number, Email address, Profile picture, and Social media account ID.<ref>{{Cite web|url=https://shop.colgate.com/app-privacy|title=Privacy Policy|work=Colgate|access-date=2025-04-08|date=2023-01-01|archive-url=https://web.archive.org/web/20250125214534/https://shop.colgate.com/app-privacy|archive-date=2025-01-25|url-status=live}}</ref> This data is held for "as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law" and can be deleted by emailing Colgate and Kolibree individually. | |||
====Business model==== | |||
Colgate primarily sells traditional toothbrushes, toothpaste, mouthwash, and whitening strips. With the hum line of toothbrushes, they are sold at a cheaper price in return for more expensive toothbrush heads. | |||
====Market control==== | |||
In 2020, over 139.37 million people used Colgate toothpaste.<ref>{{Cite web|url=https://www.alpinewhite.com/en/article/toothpaste-statistics/|title=Revealing toothpaste statistics: usage, market dynamics, and consumer trends|first=Andrea|last=Seraina|date=2024-04-03|work=Alphine White|access-date=2025-04-08|archive-url=https://web.archive.org/web/20240915143814/https://www.alpinewhite.com/en/article/toothpaste-statistics/|archive-date=2024-09-15|url-status=live}}</ref> | |||
==Incidents== | ==Incidents== | ||
===Removal of app features (2024)=== | ===Removal of app features (2024)=== | ||
In October 2024, users of the "Colgate Connect" (previously "hum") application received pop-up notifications regarding the deprecation of previously existing features, such as "GoPirate!" and "mind your speed".<ref>https://x.com/ChickenLover_YT/status/1846675967369986129</ref> In December, more features were removed such as "test your angles" and "whitening reminders".<ref name="appstore">https://apps.apple.com/us/app/colgate-connect/id1505852279</ref> Around this time, the "hum" brand of toothbrushes were quietly | In October 2024, users of the "Colgate Connect" (previously "hum") application received pop-up notifications regarding the deprecation of previously existing features, such as "GoPirate!" and "mind your speed".<ref>{{Cite web|url=https://x.com/ChickenLover_YT/status/1846675967369986129|title=That moment when your toothbrush app removes over half of its brushing activities for no clear reason. This includes: *Mind Your Speed *Test Your Angles *GoPirate whats happening @Colgate?|author=@ChickenLover_YT|work=Twitter|date=2024-10-16|access-date=2025-03-25|archive-url=https://archive.ph/JFJRB|archive-date=2025-03-25|url-status=dead}}</ref> In December, more features were removed such as "test your angles" and "whitening reminders".<ref name="appstore">{{Cite web|url=https://apps.apple.com/us/app/colgate-connect/id1505852279|title=Colgate Connect on the App Store|work=Apple|access-date=2025-03-25|archive-url=https://web.archive.org/web/20250311165224/https://apps.apple.com/us/app/colgate-connect/id1505852279|archive-date=2025-03-11|url-status=live}}</ref> Around this time, the "hum" brand of toothbrushes were quietly discontinued, with existing users not being aware of where to get new brush heads.<ref>{{Cite web|url=https://www.reddit.com/r/Teethcare/comments/1exr297/is_colgate_hum_being_discontinuedphased_out/|title=Is Colgate Hum being discontinued/phased out?|author=u/MiniJoules|work=Reddit|date=2024-08-21|access-date=2025-03-25|archive-url=https://archive.ph/6V4Ha|archive-date=2025-03-17|url-status=live}}</ref> Most of the app features did not rely on a constant connection to servers, which made the removal of the app's features more confusing to its users.<ref>{{Cite web|url=https://play.google.com/store/apps/details?id=com.colgate.hum|title=Colgate Connect - Apps on Google Play|work=Google Play|access-date=2025-03-25|archive-url=https://web.archive.org/web/20250311165146/https://play.google.com/store/apps/details?id=com.colgate.hum|archive-date=2025-03-11|url-status=live}}</ref> | ||
<gallery> | <gallery> | ||
File:Colgate Connect Screenshot | File:Colgate Connect Screenshot 3.jpg|App from 2021 | ||
File:Colgate Connect Screenshot | File:Colgate Connect Screenshot 1.jpg|Popup for GoPirate! deprecation | ||
File:Colgate Connect Screenshot | File:Colgate Connect Screenshot 4.jpg|With GoPirate! | ||
File:Colgate Connect Screenshot | File:Colgate Connect Screenshot 2.jpg|Aftermath of GoPirate! removal | ||
File:Colgate Connect Screenshot 5.jpg | File:Colgate Connect Screenshot 5.jpg|App update notes | ||
File:Colgate Connect Screenshot 6.jpg | File:Colgate Connect Screenshot 6.jpg|Popup for Journal deprecation | ||
</gallery> | </gallery> | ||
==Products== | ==Products== | ||
*hum (2020)<ref>{{Cite web|url=https://www.wired.com/review/colgate-hum-smart-toothbrush/|title=Review: Colgate Hum|first=Medea|last=Giordano|work=Wired|date=2020-08-25|access-date=2025-03-25|archive-url=https://web.archive.org/web/20250226085740/https://www.wired.com/review/colgate-hum-smart-toothbrush/|archive-date=2025-02-26|url-status=live}}</ref> | |||
*hum kids (2021)<ref>{{Cite web|url=https://shop.colgate.com/products/hum-kids-smart-battery-powered-toothbrush|title=hum Kids Smart Battery Powered Electric Toothbrush - Colgate|work=Colgate|access-date=2025-03-25|archive-url=https://web.archive.org/web/20250317012053/https://shop.colgate.com/products/hum-kids-smart-battery-powered-toothbrush|archive-date=2025-03-17|url-status=live}}</ref> | |||
*hum (2020)<ref>https://www.wired.com/review/colgate-hum-smart-toothbrush/</ref> | |||
*hum kids (2021)<ref>https://shop.colgate.com/products/hum-kids-smart-battery-powered-toothbrush | |||
== | |||
==References== | ==References== |