Keurig: Difference between revisions
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{{ | {{CompanyCargo | ||
|Description=American maker of pod-based coffee machines. In 2014, they experimented with DRM in Keurig 2.0 machines. | |||
| | |Founded=1998 | ||
| | |Industry=Coffee | ||
| | |Logo=Keurig.svg | ||
| | |ParentCompany= | ||
| | |Type=Public | ||
|Website=https://www.keurig.com/ | |||
}} | }} | ||
'''[[wikipedia:Keurig|Keurig]]''' is a coffee maker brand founded in 1998 by Chris Stevens<ref name="ND">{{Cite web|url=https://law.nd.edu/news-events/news/keurig-co-founder-talks-about-intellectual-property-and-entrepreneurship/|title=Keurig Co-Founder Talks about Intellectual Property and Entrepreneurship|first=Kevin|last=Allen|date=2017-03-02|access-date=2025-03-21|work=University of Notre Dame|archive-url=https://web.archive.org/web/20240729011936/https://law.nd.edu/news-events/news/keurig-co-founder-talks-about-intellectual-property-and-entrepreneurship/|archive-date=2024-07-29|url-status=live}}</ref>, with the K-Cups by John Sylvan.<ref>{{Cite web|url=https://www.cbc.ca/news/business/k-cup-creator-john-sylvan-regrets-inventing-keurig-coffee-pod-system-1.2982660|title=K-Cup creator John Sylvan regrets inventing Keurig coffee pod system|first=Pete|last=Evans|date=2015-03-05|work=CBC|access-date=2025-03-21|archive-url=https://web.archive.org/web/20250311222730/https://www.cbc.ca/news/business/k-cup-creator-john-sylvan-regrets-inventing-keurig-coffee-pod-system-1.2982660|archive-date=2025-03-11|url-status=live}}</ref> The company was bought in 2008 by Green Mountain Coffee Roasters.<ref name="ND" /> It was later merged into the Dr. Pepper Snapple brand to form "Keurig Dr Pepper".<ref>{{Cite web|url=https://www.keurigdrpepper.com/about-us/|title=About us|work=Keurig Dr Pepper|access-date=2025-03-21|archive-url=https://web.archive.org/web/20250317113040/https://www.keurigdrpepper.com/about-us/|archive-date=2025-03-17|url-status=live}}</ref> | '''[[wikipedia:Keurig|Keurig]]''' is a coffee maker brand founded in 1998 by Chris Stevens<ref name="ND">{{Cite web|url=https://law.nd.edu/news-events/news/keurig-co-founder-talks-about-intellectual-property-and-entrepreneurship/|title=Keurig Co-Founder Talks about Intellectual Property and Entrepreneurship|first=Kevin|last=Allen|date=2017-03-02|access-date=2025-03-21|work=University of Notre Dame|archive-url=https://web.archive.org/web/20240729011936/https://law.nd.edu/news-events/news/keurig-co-founder-talks-about-intellectual-property-and-entrepreneurship/|archive-date=2024-07-29|url-status=live}}</ref>, with the K-Cups by John Sylvan.<ref>{{Cite web|url=https://www.cbc.ca/news/business/k-cup-creator-john-sylvan-regrets-inventing-keurig-coffee-pod-system-1.2982660|title=K-Cup creator John Sylvan regrets inventing Keurig coffee pod system|first=Pete|last=Evans|date=2015-03-05|work=CBC|access-date=2025-03-21|archive-url=https://web.archive.org/web/20250311222730/https://www.cbc.ca/news/business/k-cup-creator-john-sylvan-regrets-inventing-keurig-coffee-pod-system-1.2982660|archive-date=2025-03-11|url-status=live}}</ref> The company was bought in 2008 by Green Mountain Coffee Roasters.<ref name="ND" /> It was later merged into the Dr. Pepper Snapple brand to form "Keurig Dr Pepper".<ref>{{Cite web|url=https://www.keurigdrpepper.com/about-us/|title=About us|work=Keurig Dr Pepper|access-date=2025-03-21|archive-url=https://web.archive.org/web/20250317113040/https://www.keurigdrpepper.com/about-us/|archive-date=2025-03-17|url-status=live}}</ref> | ||
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Keurig depends on the sale of cheap coffee makers and licensed K-Cups at higher prices to make a profit.<ref name="Verge">{{Cite web|url=https://www.theverge.com/2015/2/5/7986327/keurigs-attempt-to-drm-its-coffee-cups-totally-backfired|title=Keurig’s attempt to ‘DRM’ its coffee cups totally backfired|first=Josh|last=Dzieza|work=TheVerge|date=2015-02-05|access-date=2025-03-21|archive-url=https://web.archive.org/web/20250306161920/https://www.theverge.com/2015/2/5/7986327/keurigs-attempt-to-drm-its-coffee-cups-totally-backfired|archive-date=2025-03-06|url-status=live}}</ref> | Keurig depends on the sale of cheap coffee makers and licensed K-Cups at higher prices to make a profit.<ref name="Verge">{{Cite web|url=https://www.theverge.com/2015/2/5/7986327/keurigs-attempt-to-drm-its-coffee-cups-totally-backfired|title=Keurig’s attempt to ‘DRM’ its coffee cups totally backfired|first=Josh|last=Dzieza|work=TheVerge|date=2015-02-05|access-date=2025-03-21|archive-url=https://web.archive.org/web/20250306161920/https://www.theverge.com/2015/2/5/7986327/keurigs-attempt-to-drm-its-coffee-cups-totally-backfired|archive-date=2025-03-06|url-status=live}}</ref> | ||
====Market control==== | ====Market control==== | ||
Keurig produces one of the most popular coffee brewers in North America, as in 2024, shipments for brewers in the United States totaled 10.4 million (+7.3% year-over-year).<ref>{{Cite web|url=https://news.keurigdrpepper.com/2025-02-25-Keurig-Dr-Pepper-Reports-Q4-and-Full-Year-2024-Results-and-Provides-2025-Outlook|title=Keurig Dr Pepper Reports Q4 and Full Year 2024 Results and Provides 2025 Outlook|date=2025-02-25|work=Keurig Dr Pepper|access-date=2025-03-27|archive-url=https://web.archive.org/web/20250328004622/https://news.keurigdrpepper.com/2025-02-25-Keurig-Dr-Pepper-Reports-Q4-and-Full-Year-2024-Results-and-Provides-2025-Outlook|archive-date=2025-03-28|url-status=live}}</ref> It has been reported Keurig's userbase is about 40 million in 2024.<ref>{{Cite web|url=https://www.fooddive.com/news/keurig-coffee-evolution-from-single-serve-novelty-to-brewer-of-coffeehouse/701854/|title=Inside Keurig’s evolution from single-serve novelty to coffee powerhouse|date=2024-02- | Keurig produces one of the most popular coffee brewers in North America, as in 2024, shipments for brewers in the United States totaled 10.4 million (+7.3% year-over-year).<ref>{{Cite web|url=https://news.keurigdrpepper.com/2025-02-25-Keurig-Dr-Pepper-Reports-Q4-and-Full-Year-2024-Results-and-Provides-2025-Outlook|title=Keurig Dr Pepper Reports Q4 and Full Year 2024 Results and Provides 2025 Outlook|date=2025-02-25|work=Keurig Dr Pepper|access-date=2025-03-27|archive-url=https://web.archive.org/web/20250328004622/https://news.keurigdrpepper.com/2025-02-25-Keurig-Dr-Pepper-Reports-Q4-and-Full-Year-2024-Results-and-Provides-2025-Outlook|archive-date=2025-03-28|url-status=live}}</ref> It has been reported Keurig's userbase is about 40 million in 2024.<ref>{{Cite web|url=https://www.fooddive.com/news/keurig-coffee-evolution-from-single-serve-novelty-to-brewer-of-coffeehouse/701854/|title=Inside Keurig’s evolution from single-serve novelty to coffee powerhouse|date=2024-02-12|first=Christopher|last=Doering|work=Food Dive|access-date=2025-03-27|archive-url=https://web.archive.org/web/20240304124851/https://www.fooddive.com/news/keurig-coffee-evolution-from-single-serve-novelty-to-brewer-of-coffeehouse/701854/|archive-date=2024-03-04|url-status=live}}</ref> | ||
==Incidents== | ==Incidents== | ||
This is a list of all consumer-protection incidents this company is involved in. Any incidents not mentioned here can be found in the [[:Category:{{FULLPAGENAME}}|{{PAGENAME}} category]]. | This is a list of all consumer-protection incidents this company is involved in. Any incidents not mentioned here can be found in the [[:Category:{{FULLPAGENAME}}|{{PAGENAME}} category]]. | ||
===K-Cup DRM (''2014'')=== | ===K-Cup DRM (''2014'')=== | ||
In June 2014, Keurig announced the 2.0 release of coffee makers that were quoted as being the “future of brewing”, though these coffee makers would [[DRM|scan each K-Cup for a special ink mark]].<ref name="Verge" /> While a spokesperson said the technology "allows the machine to optimize brew temperature for different types of cups, and to tell the difference between carafe-size cups and regular ones", an engineer confirmed the technology was based on "anti-counterfeiting technology used by the US Mint".<ref name="Verge" /> This had been an idea since 2012, as some important patents were expiring and would cause an influx of other branded K-Cups.<ref name="Wired">{{Cite web|url=https://www.wired.com/2015/05/keurig-k-cup-drm/|title=Keurig’s My K-Cup Retreat Shows We Can Beat DRM|first=Brian|last=Barrett|date=2015-05-08|work=Wired|access-date=2025-03-21|archive-url=https://web.archive.org/web/20150509083141/https://www.wired.com/2015/05/keurig-k-cup-drm/|archive-date=2015-05-09|url-status=dead}}</ref> As a result, third party companies and individuals sued Keurig for anti-competitive behavior, which caused the cancellation of 2.0 K-Cups and a return of the "My K-Cup" system.<ref name="Wired" /> Since 2015, there has not been any cases of DRM in Keurig products.<ref>{{Cite web|url=https://www.reddit.com/r/keurig/comments/182ywxy/do_new_machines_still_do_the_drm/|title=Do new machines still do the “DRM”? |author=[deleted]|date=2023-11-24|work=Reddit|access-date=2025-03-21|archive-url=https://archive. | In June 2014, Keurig announced the 2.0 release of coffee makers that were quoted as being the “future of brewing”, though these coffee makers would [[DRM|scan each K-Cup for a special ink mark]].<ref name="Verge" /> While a spokesperson said the technology "allows the machine to optimize brew temperature for different types of cups, and to tell the difference between carafe-size cups and regular ones", an engineer confirmed the technology was based on "anti-counterfeiting technology used by the US Mint".<ref name="Verge" /> This had been an idea since 2012, as some important patents were expiring and would cause an influx of other branded K-Cups.<ref name="Wired">{{Cite web|url=https://www.wired.com/2015/05/keurig-k-cup-drm/|title=Keurig’s My K-Cup Retreat Shows We Can Beat DRM|first=Brian|last=Barrett|date=2015-05-08|work=Wired|access-date=2025-03-21|archive-url=https://web.archive.org/web/20150509083141/https://www.wired.com/2015/05/keurig-k-cup-drm/|archive-date=2015-05-09|url-status=dead}}</ref> As a result, third party companies and individuals sued Keurig for anti-competitive behavior, which caused the cancellation of 2.0 K-Cups and a return of the "My K-Cup" system.<ref name="Wired" /> Since 2015, there has not been any cases of DRM in Keurig products.<ref>{{Cite web|url=https://www.reddit.com/r/keurig/comments/182ywxy/do_new_machines_still_do_the_drm/|title=Do new machines still do the “DRM”? |author=[deleted]|date=2023-11-24|work=Reddit|access-date=2025-03-21|archive-url=https://web.archive.org/web/20260222222327/https://old.reddit.com/r/keurig/comments/182ywxy/do_new_machines_still_do_the_drm/|archive-date=22 Feb 2026|url-status=live}}</ref> | ||
Since then, there have been guides on how to bypass the digital rights management (DRM) for those who own a 2.0 machine.<ref>{{Cite web|url=https://www.rockpapercoffee.com/news/details/get-around-the-keurig-20-drm-restrictions.html|title=How to Get around the Keurig 2.0 DRM Restrictions|first=Jeniffer|last=Abel|date=2019-03-05|work=Rock Paper Coffee|access-date=2025-03-21|archive-url=https://web.archive.org/web/20241204210652/https://www.rockpapercoffee.com/news/details/get-around-the-keurig-20-drm-restrictions.html|archive-date=2024-12-04|url-status=live}}</ref> | Since then, there have been guides on how to bypass the digital rights management (DRM) for those who own a 2.0 machine.<ref>{{Cite web|url=https://www.rockpapercoffee.com/news/details/get-around-the-keurig-20-drm-restrictions.html|title=How to Get around the Keurig 2.0 DRM Restrictions|first=Jeniffer|last=Abel|date=2019-03-05|work=Rock Paper Coffee|access-date=2025-03-21|archive-url=https://web.archive.org/web/20241204210652/https://www.rockpapercoffee.com/news/details/get-around-the-keurig-20-drm-restrictions.html|archive-date=2024-12-04|url-status=live}}</ref> | ||
==Products== | ==Products== | ||
*Keurig 525<ref>{{Cite web|url=https://www.reddit.com/r/Coffee/comments/j6rsrb/keurig_drm_in_2020/|title=Keurig DRM in 2020|author=u/LargeValuesOfTwo|date=2020-10-07|access-date=2025-03-21|work=Reddit|archive-url=https:// | *Keurig 525<ref>{{Cite web|url=https://www.reddit.com/r/Coffee/comments/j6rsrb/keurig_drm_in_2020/|title=Keurig DRM in 2020|author=u/LargeValuesOfTwo|date=2020-10-07|access-date=2025-03-21|work=Reddit|archive-url=http://web.archive.org/web/20230611134033/https://old.reddit.com/r/Coffee/comments/j6rsrb/keurig_drm_in_2020/|archive-date=11 Jun 2023|url-status=live}}</ref> | ||
==References== | ==References== | ||