WKDA GmbH: Difference between revisions - Consumer_Action

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| Parent = AUTO1 Group

| Official Website = https://www.wirkaufendeinauto.de/

}}

|Logo=WKDA.gif}}

'''WKDA GmbH''' operates the website [https://www.wirkaufendeinauto.de/ wirkaufendeinauto.de], a German car-selling platform that advertises the ability to receive a final/guaranteed price for used vehicles online and implies an effortless process with minimal required input. The company runs video advertisements on YouTube targeting users in Germany. These ads suggest that users can receive a seemingly instant valuation directly on their device, simply by entering a few vehicle details.<ref name="ad1">[https://www.youtube.com/watch?v=2r-3LD_rcfA YouTube Ad #1] – "Ich bekam bequem online und super schnell einen garantierten Preis." (“I received a guaranteed price online, conveniently and super quickly”)</ref><ref name="ad2">[https://www.youtube.com/watch?v=niVxE3cp9LA YouTube Ad #2] – “Enter your car details online and you'll immediately receive the final sale price.”</ref><ref name="ad3">[https://www.youtube.com/watch?v=giuwr5NoMZY YouTube Ad #3] shows instant price display after only minimal input of basic details and no registration process.</ref><ref name="ad4">[https://www.youtube.com/watch?v=Vfm_vYylhdU YouTube Ad #4] shows the very first, basic inputs on a smartphone screen and a simple tap on the "Weiter" (“Next”) button instantly reveals the valuation price.</ref><ref name="ad5">[https://www.youtube.com/watch?v=jobJYpoo5G4 YouTube Ad #5] shows the very first, basic inputs on a smartphone screen and a simple tap on the "Weiter" (“Next”) button instantly reveals the valuation price.</ref><ref name="vid1">[https://www.youtube.com/watch?v=fYjEqNd3sC0 Video "Auto von Zuhause verkaufen"] – “Complete missing vehicle details '''after''' the online valuation”</ref>

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*In [https://www.youtube.com/watch?v=Vfm_vYylhdU Ad #4]<ref name="ad4"></ref> the very first, basic inputs are shown on a smartphone screen and a simple tap on the "Weiter" (“Next”) button instantly reveals the valuation price.

*In [https://www.youtube.com/watch?v=jobJYpoo5G4 Ad #5]<ref name="ad5"></ref> the very first, basic inputs are shown on a smartphone screen and a simple tap on the "Weiter" (“Next”) button instantly reveals the valuation price.

*In the [https://www.youtube.com/watch?v=fYjEqNd3sC0 Video "Auto von Zuhause verkaufen"]<ref name="vid1"></ref> the instructions say: ''"Ergänze '''nach''' der Online-Bewertung noch fehlende Fahrzeugdetails"'' (“Complete missing vehicle details '''after''' the online valuation”), with a smartphone screen showing ''"Online-Bewertung für deinen BMW 320i Touring – 13.650 €"'' (“Online valuation for your BMW 320i Touring - €13.650”) ~~right after filling out the first input form~~, indicating that the established terminology of "Online-Bewertung" means the user receives an instant (maybe automatic) valuation/price and that this happens '''before''' further details need to be provided (like some additional specifications, condition and finally photos). However, the video goes on to explain a more elaborate process and thereby contradicts the impression conveyed by the advertisement videos. While the video "Auto von Zuhause verkaufen"<ref name="vid1"></ref> states the process in more detail, it does not appear to be used as a YouTube ad and was only discovered during research for this article. Further this video clarifies that the vehicle must be physically brought to a branch location for verification, where employees assess whether the submitted information accurately reflects the car's actual condition, potentially affecting the quoted price. The presentation of a "final price" and "guaranteed price" in the ads creates the impression of a binding offer, when in fact the price still seems to be subject to verification and possible adjustment. While there is nothing wrong with ~~this process~~, this deepens the impression of misleading advertisement.

*In the [https://www.youtube.com/watch?v=fYjEqNd3sC0 Video "Auto von Zuhause verkaufen"]<ref name="vid1"></ref> the instructions say: ''"Ergänze '''nach''' der Online-Bewertung noch fehlende Fahrzeugdetails"'' (“Complete missing vehicle details '''after''' the online valuation”), with a smartphone screen showing ''"Online-Bewertung für deinen BMW 320i Touring – 13.650 €"'' (“Online valuation for your BMW 320i Touring - €13.650”), indicating that the established terminology of "Online-Bewertung" means the user receives an instant (maybe automatic) valuation/price and that this happens '''before''' further details need to be provided (like some additional specifications, condition and finally photos). However, the video goes on to explain a more elaborate process and thereby contradicts the impression conveyed by the advertisement videos. While the video "Auto von Zuhause verkaufen"<ref name="vid1"></ref> states the process in more detail, it does not appear to be used as a YouTube ad and was only discovered during research for this article. Further this video clarifies that the vehicle must be physically brought to a branch location for verification, where employees assess whether the submitted information accurately reflects the car's actual condition, potentially affecting the quoted price. The presentation of a "final price" and "guaranteed price" in the ads creates the impression of a binding offer, when in fact the price still seems to be subject to verification and possible adjustment. While in general there is nothing wrong with a price change on final inspection, this deepens the impression of misleading advertisement.

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*Initial confirmation emails contain no visible unsubscribe link, despite FAQ claims that every message includes a “'''hier abmelden'''” (“unsubscribe here”) option. The FAQ page (https://www.wirkaufendeinauto.de/faq/e-mail-abmelden/) describes an unsubscribe process involving footer links, but these are absent in the first email received.

*Attempting to log in requires email verification ~~again~~ and the received email containing a 6-digit verification code also contains the expected unsubscribe link, but this leads to a "403 Forbidden" error page.

*Attempting to log in requires another email verification and the received email, containing a 6-digit verification code, also contains the expected unsubscribe link, but this leads to a "403 Forbidden" error page.

*Only after receiving a marketing email — not part of the signup process — does a working unsubscribe link appear in the footer of that marketing email.

@@ Line 8: / Line 8: @@
 | Parent = AUTO1 Group
 | Official Website = https://www.wirkaufendeinauto.de/
-}}
+|Logo=WKDA.gif}}
 '''WKDA GmbH''' operates the website [https://www.wirkaufendeinauto.de/ wirkaufendeinauto.de], a German car-selling platform that advertises the ability to receive a final/guaranteed price for used vehicles online and implies an effortless process with minimal required input. The company runs video advertisements on YouTube targeting users in Germany. These ads suggest that users can receive a seemingly instant valuation directly on their device, simply by entering a few vehicle details.<ref name="ad1">[https://www.youtube.com/watch?v=2r-3LD_rcfA YouTube Ad #1] – "Ich bekam bequem online und super schnell einen garantierten Preis." (“I received a guaranteed price online, conveniently and super quickly”)</ref><ref name="ad2">[https://www.youtube.com/watch?v=niVxE3cp9LA YouTube Ad #2] – “Enter your car details online and you'll immediately receive the final sale price.”</ref><ref name="ad3">[https://www.youtube.com/watch?v=giuwr5NoMZY YouTube Ad #3] shows instant price display after only minimal input of basic details and no registration process.</ref><ref name="ad4">[https://www.youtube.com/watch?v=Vfm_vYylhdU YouTube Ad #4] shows the very first, basic inputs on a smartphone screen and a simple tap on the "Weiter" (“Next”) button instantly reveals the valuation price.</ref><ref name="ad5">[https://www.youtube.com/watch?v=jobJYpoo5G4 YouTube Ad #5] shows the very first, basic inputs on a smartphone screen and a simple tap on the "Weiter" (“Next”) button instantly reveals the valuation price.</ref><ref name="vid1">[https://www.youtube.com/watch?v=fYjEqNd3sC0 Video "Auto von Zuhause verkaufen"] – “Complete missing vehicle details '''after''' the online valuation”</ref>
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 *In [https://www.youtube.com/watch?v=Vfm_vYylhdU Ad #4]<ref name="ad4"></ref> the very first, basic inputs are shown on a smartphone screen and a simple tap on the "Weiter" (“Next”) button instantly reveals the valuation price.
 *In [https://www.youtube.com/watch?v=jobJYpoo5G4 Ad #5]<ref name="ad5"></ref> the very first, basic inputs are shown on a smartphone screen and a simple tap on the "Weiter" (“Next”) button instantly reveals the valuation price.
-*In the [https://www.youtube.com/watch?v=fYjEqNd3sC0 Video "Auto von Zuhause verkaufen"]<ref name="vid1"></ref> the instructions say: ''"Ergänze '''nach''' der Online-Bewertung noch fehlende Fahrzeugdetails"'' (“Complete missing vehicle details '''after''' the online valuation”), with a smartphone screen showing ''"Online-Bewertung für deinen BMW 320i Touring – 13.650 €"'' (“Online valuation for your BMW 320i Touring - €13.650”) right after filling out the first input form, indicating that the established terminology of "Online-Bewertung" means the user receives an instant (maybe automatic) valuation/price and that this happens '''before''' further details need to be provided (like some additional specifications, condition and finally photos). However, the video goes on to explain a more elaborate process and thereby contradicts the impression conveyed by the advertisement videos. While the video "Auto von Zuhause verkaufen"<ref name="vid1"></ref> states the process in more detail, it does not appear to be used as a YouTube ad and was only discovered during research for this article. Further this video clarifies that the vehicle must be physically brought to a branch location for verification, where employees assess whether the submitted information accurately reflects the car's actual condition, potentially affecting the quoted price. The presentation of a "final price" and "guaranteed price" in the ads creates the impression of a binding offer, when in fact the price still seems to be subject to verification and possible adjustment. While there is nothing wrong with this process, this deepens the impression of misleading advertisement.
+*In the [https://www.youtube.com/watch?v=fYjEqNd3sC0 Video "Auto von Zuhause verkaufen"]<ref name="vid1"></ref> the instructions say: ''"Ergänze '''nach''' der Online-Bewertung noch fehlende Fahrzeugdetails"'' (“Complete missing vehicle details '''after''' the online valuation”), with a smartphone screen showing ''"Online-Bewertung für deinen BMW 320i Touring – 13.650 €"'' (“Online valuation for your BMW 320i Touring - €13.650”), indicating that the established terminology of "Online-Bewertung" means the user receives an instant (maybe automatic) valuation/price and that this happens '''before''' further details need to be provided (like some additional specifications, condition and finally photos). However, the video goes on to explain a more elaborate process and thereby contradicts the impression conveyed by the advertisement videos. While the video "Auto von Zuhause verkaufen"<ref name="vid1"></ref> states the process in more detail, it does not appear to be used as a YouTube ad and was only discovered during research for this article. Further this video clarifies that the vehicle must be physically brought to a branch location for verification, where employees assess whether the submitted information accurately reflects the car's actual condition, potentially affecting the quoted price. The presentation of a "final price" and "guaranteed price" in the ads creates the impression of a binding offer, when in fact the price still seems to be subject to verification and possible adjustment. While in general there is nothing wrong with a price change on final inspection, this deepens the impression of misleading advertisement.
@@ Line 55: / Line 55: @@
 *Initial confirmation emails contain no visible unsubscribe link, despite FAQ claims that every message includes a “'''hier abmelden'''” (“unsubscribe here”) option. The FAQ page (https://www.wirkaufendeinauto.de/faq/e-mail-abmelden/) describes an unsubscribe process involving footer links, but these are absent in the first email received.
-*Attempting to log in requires email verification again and the received email containing a 6-digit verification code also contains the expected unsubscribe link, but this leads to a "403 Forbidden" error page.
+*Attempting to log in requires another email verification and the received email, containing a 6-digit verification code, also contains the expected unsubscribe link, but this leads to a "403 Forbidden" error page.
 *Only after receiving a marketing email — not part of the signup process — does a working unsubscribe link appear in the footer of that marketing email.