Box Tops for Education: Difference between revisions
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'''[[wikipedia:Box Tops for Education|Box Tops for Education]]''' is a school fundraising program founded by General Mills in 1996.<ref name="GMBlog">{{Cite web|url=https:/www.generalmills.com/news/stories/big-change-for-box-tops| | '''[[wikipedia:Box Tops for Education|Box Tops for Education]]''' is a school fundraising program founded by General Mills in 1996.<ref name="GMBlog">{{Cite web |date=2019-07-24 |title=Big change for Box Tops |url=https://www.generalmills.com/news/stories/big-change-for-box-tops |url-status=live |archive-url=https://web.archive.org/web/20241228131439/https://www.generalmills.com/news/stories/big-change-for-box-tops |archive-date=2024-12-28 |access-date=2025-04-21 |work=General Mills}}</ref> In 2019, the program transitioned from cutting the logos from products to digitally scanning receipts, with all previous box tops being made nonredeemable.<ref name="today">{{Cite web|url=https://www.today.com/parents/there-s-whole-new-way-collect-box-tops-education-t159507|title=There's a whole new way to collect Box Tops for Education|first=Kerry|last=Breen|work=Today|date=2019-07-24|access-date=2025-04-21|archive-url=https://web.archive.org/web/20240521181827/https://www.today.com/parents/there-s-whole-new-way-collect-box-tops-education-t159507|archive-date=2024-05-21|url-status=live}}</ref> | ||
==Consumer-impact summary== | ==Consumer-impact summary== | ||
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===Transition to digital redemption (''2019'')=== | ===Transition to digital redemption (''2019'')=== | ||
{{Main|Box Tops transition to digital redemption}} | {{Main|Box Tops transition to digital redemption}} | ||
[[File:Box Top example 2025.jpg|thumb|right|alt=|Box Tops since July 2019]] | |||
On July 24, 2019, the program transitioned from cutting the logos from products to digitally scanning receipts in order to "modernize the program for the next generation of participants".<ref name="GMBlog" /> To redeem box tops on eligible products, parents must download the "Box Tops" app on their phone and scan their receipt within 2 weeks of purchase.<ref name="today" /> For many, this can be seen as a privacy concern, as the full receipt must be scanned and sent to servers, which can contain location information, payment method, and other items purchased.<ref name="atlantic">{{Cite web|url=https://www.theatlantic.com/family/archive/2021/04/box-tops-education-struggles-after-switch-app/618532/|title=Box Tops for Education Struggles After Switch to an App|first=Lora|last=Kelley|work=The Atlantic|date=2021-04-16|access-date=2025-04-21|archive-url=https://web.archive.org/web/20250325021815/https://www.theatlantic.com/family/archive/2021/04/box-tops-education-struggles-after-switch-app/618532/|archive-date=2025-03-25|url-status=live}}</ref> Many also believed the app takes the participation away from kids and find the new process confusing, with school Box Top coordinators seeing a decrease in participation after the app's introduction, primarily with grandparents and workers at local businesses.<ref name="atlantic" /> | On July 24, 2019, the program transitioned from cutting the logos from products to digitally scanning receipts in order to "modernize the program for the next generation of participants".<ref name="GMBlog" /> To redeem box tops on eligible products, parents must download the "Box Tops" app on their phone and scan their receipt within 2 weeks of purchase.<ref name="today" /> For many, this can be seen as a privacy concern, as the full receipt must be scanned and sent to servers, which can contain location information, payment method, and other items purchased.<ref name="atlantic">{{Cite web|url=https://www.theatlantic.com/family/archive/2021/04/box-tops-education-struggles-after-switch-app/618532/|title=Box Tops for Education Struggles After Switch to an App|first=Lora|last=Kelley|work=The Atlantic|date=2021-04-16|access-date=2025-04-21|archive-url=https://web.archive.org/web/20250325021815/https://www.theatlantic.com/family/archive/2021/04/box-tops-education-struggles-after-switch-app/618532/|archive-date=2025-03-25|url-status=live}}</ref> Many also believed the app takes the participation away from kids and find the new process confusing, with school Box Top coordinators seeing a decrease in participation after the app's introduction, primarily with grandparents and workers at local businesses.<ref name="atlantic" /> | ||