Data brokers: Difference between revisions
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'''Data brokers''' are companies that collect, aggregate, analyze, and sell personal information about consumers without having a direct relationship with those individuals.<ref>{{cite web |url=https://www.ftc.gov/reports/data-brokers-call-transparency-accountability-report-federal-trade-commission-may-2014 |title=Data Brokers: A Call for Transparency and Accountability: A Report of the Federal Trade Commission |publisher=Federal Trade Commission |date=May 2014 |access-date=2025-05-07}}</ref> These companies operate largely behind the scenes of the digital economy, accumulating vast databases of consumer information from both public and private sources to create detailed profiles used primarily for marketing, risk assessment, and other business purposes. | '''[[wikipedia:Data_broker|Data brokers]]''' are companies that collect, aggregate, analyze, and sell personal information about consumers without having a direct relationship with those individuals.<ref>{{cite web |url=https://www.ftc.gov/reports/data-brokers-call-transparency-accountability-report-federal-trade-commission-may-2014 |title=Data Brokers: A Call for Transparency and Accountability: A Report of the Federal Trade Commission |publisher=Federal Trade Commission |date=May 2014 |access-date=2025-05-07}}</ref> These companies operate largely behind the scenes of the digital economy, accumulating vast databases of consumer information from both public and private sources to create detailed profiles used primarily for marketing, risk assessment, and other business purposes. | ||
==How they work== | ==How they work== | ||
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==See also== | ==See also== | ||
* [[LiveRamp]] | *[[LiveRamp]] | ||
==References== | ==References== | ||
<references /> | <references /> | ||
[[Category:Common terms]] | |||