Memrise: Difference between revisions

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}}'''[[wikipedia:Memrise|Memrise]]''' is a British flashcard learning tool founded in 2010.<ref>{{cite web |title=TigerLaunch 2009 |url=http://www.princetoneclub.com/programs/tigerlaunch/tigerlaunch-2009/ |archive-url=https://web.archive.org/web/20111223100136/http://www.princetoneclub.com/programs/tigerlaunch/tigerlaunch-2009/ |archive-date=December 23, 2011 |website=princetoneclub.com}}</ref>

== Consumer impact summary ==

==Consumer impact summary==

==== Freedom ====

====Freedom====

The service allows users to update, or request the deletion of personal data in the user settings.<ref name=":0">{{Cite web |last=Memrise |title=Privacy Page |url=https://www.memrise.com/privacy |access-date=2025-06-17 |website=www.memrise.com |language=en}}</ref>

==== Privacy ====

====Privacy====

In the privacy policy of Memrise, it states that it will retain basic, identifiable data of a user if they request that their data is to be removed from marketing lists.<ref name=":0" />

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They also collect device data including the user's OS, system settings, network information and identifiers unique to its device.<ref name=":0" />

==== Business model ====

====Business model====

Memrise runs on a freemium model, relying on paid premium memberships for revenue.

Memrise runs on a freemium model, relying on paid premium memberships for revenue. In 2018, Memrise recieved ~$15.5m in venture capital series B funding from Octopus Ventures, Korelya Capital, Avalon Ventures and Balderton Capital.<ref>{{Cite web |date=2018-06-11 |title=AI-powered language learning startup Memrise raises $15.5m in series B funding |url=https://www.cityam.com/ai-powered-language-learning-startup-memrise-raises-155m/ |access-date=2025-06-18 |website=City AM |language=en-GB}}</ref><ref>{{Cite web |date=11 June 2018 |title=Memrise raises $15.5M as its AI-based language-learning app passes 35M users |url=https://techcrunch.com/2018/06/11/memrise-raises-15-5m-as-its-ai-based-language-learning-app-passes-35m-users/ |url-status=live |archive-url=https://web.archive.org/web/20200112205559/https://techcrunch.com/2018/06/11/memrise-raises-15-5m-as-its-ai-based-language-learning-app-passes-35m-users/ |archive-date=2020-01-12 |access-date=2020-01-12 |website=TechCrunch |language=en-US}}</ref>

==== Market control ====

====Market control====

Memrise has ~65M registered users.<ref>{{Cite web |date=2023-11-27 |title=Memrise Statistics: Revealing Revenue and User Insights - Cooljugator |url=https://cooljugator.com/blog/memrise-statistics/ |access-date=2025-06-17 |language=en-US}}</ref>

== Incidents ==

==Incidents==

=== Lifetime Subscription ===

===Lifetime Subscription===

Users have the ability to pay a one-off sum of money for a lifetime subscription of Memrise Pro. It gives the user access to premium features. However, under Memrise's terms and conditions, such a service lasts 100 years from the day of purchase, or until the service ceases to exist: "Lifetime subscription constitutes 100 years or until the date Memrise ceases to commercially offer the Services".<ref>{{Cite web |last=Memrise |title=Terms |url=https://www.memrise.com/terms |access-date=2025-06-17 |website=~~www.memrise.com~~ |language=en}}</ref>

Users have the ability to pay a one-off sum of money for a lifetime subscription of Memrise Pro. It gives the user access to premium features. However, under Memrise's terms and conditions, such a service lasts 100 years from the day of purchase, or until the service ceases to exist: "Lifetime subscription constitutes 100 years or until the date Memrise ceases to commercially offer the Services".<ref>{{Cite web |last=Memrise |title=Terms |url=https://www.memrise.com/terms |url-status=live |archive-url=https://web.archive.org/web/20250619170628/https://www.memrise.com/terms |archive-date=2025-06-19 |access-date=2025-06-19 |website=Memrise |language=en}}</ref>

However, on the payment site, it states in the FAQ that any user who buys a lifetime subscription will: "have Pro status forever."<ref>{{Cite web |title=Memrise Language Learning App - Subscription Plans |url=https://app.memrise.com/payment/plans |access-date=2025-06-17 |website=~~app.memrise.com~~}}</ref>

However, on the payment site, it states in the FAQ that any user who buys a lifetime subscription will: "have Pro status forever."<ref>{{Cite web |last=Memrise |title=Memrise Language Learning App - Subscription Plans |url=https://app.memrise.com/payment/plans |url-status=live |archive-url=https://web.archive.org/web/20250619170802/https://app.memrise.com/payment/plans |archive-date=2025-06-19 |access-date=2025-06-19 |website=Memrise}}</ref>

== ~~Products~~ ==

===Deprecation of User-Generated Content===

Memrise started as a crowdsourcing platform, allowing users to create and upload their own courses, as well as having courses of their own. However, over time, Memrise began to phase out community support. Around February 2019, Memrise announced plans to move community content to a different website platform;<ref name="Decks announcement">{{Cite web |date=2019-02-19 |title=Important Update: Upcoming changes to Memrise community-created courses |url=https://community.memrise.com/t/important-update-upcoming-changes-to-memrise-community-created-courses/33461 |url-status=dead |archive-url=https://web.archive.org/web/20201112015929/https://community.memrise.com/t/important-update-upcoming-changes-to-memrise-community-created-courses/33461/15 |archive-date=12 November 2020 |access-date=24 February 2019 |website=Memrise |language=en}}</ref> and that the new website would not have an app, nor allow for users to access the material offline.<ref name=":2">{{Cite web |date=2019-02-21 |title=The Creation of Decks and the Future of Memrise. |url=https://blog.memrise.com/2019/02/21/decksbymemrise/ |url-status=dead |archive-url=https://web.archive.org/web/20201111211130/https://blog.memrise.com/2019/02/21/decksbymemrise/ |archive-date=2020-11-11 |access-date=2019-02-24 |website=The Memrise Blog |language=en-GB}}</ref>

* Memrise ~~Pro~~

These plans garnered vocal backlash from users in the community, so on 25 February 2020, Memrise decided to undo the changes in response to the criticism.<ref>{{Cite web |date=2020-02-12 |title=Important announcement about Decks |url=https://community.memrise.com/t/important-announcement-about-decks/49470 |access-date=2020-05-03 |website=Memrise |language=en}}</ref> However, Memrise announced again in November 2023, of its plans to "sunset" user-generated courses.<ref>{{Cite web |date=13 November 2023 |title=Forum absence, outlook |url=https://community.memrise.com/t/forum-absence-outlook/87919/24 |access-date=2023-11-16 |website=Memrise |language=en}}</ref> The Memrise forums closed on 8 December 2023, to focus its support from community-created content, claiming that it was "hindering the core Memrise experience".<ref>{{Cite web |date=8 December 2023 |title=Closure of the Memrise Community Forum |url=https://memrise.zendesk.com/hc/en-us/articles/20736101603473-Closure-of-the-Memrise-Community-Forum |access-date=25 March 2024 |website=Memrise |language=en}}</ref><ref name=":1">{{Cite web |last=Kennedy |first=Shannon |date=2024-05-09 |title=Memrise is Doing Away with User-Generated Content… Now What? |url=https://eurolinguiste.com/memrise-is-doing-away-with-user-generated-content-now-what/ |access-date=2025-06-18 |website=Eurolinguiste |language=en-US}}</ref>

== References ==

In February 2024, Memrise again separated community courses to another website, which is inaccessible through the mobile app, preventing users from downloading the courses for offline accessibility. One of the selling points of Memrise Pro is the ability to download courses for offline access.<ref>{{Cite web |date=20 February 2024 |title=Changes to the Memrise app |url=https://www.memrise.com/blog/changes-to-the-memrise-app |access-date=25 March 2024 |website=Memrise |language=en}}</ref> Such changes were met with concerns, frustrations and criticism by users.<ref>{{Cite web |date=23 February 2024 |title=Why this is happening from the Memrise CEO |url=https://www.reddit.com/r/memrise/comments/1axye57/why_this_is_happening_from_the_memrise_ceo/ |access-date=25 March 2024 |website=Reddit |language=en}}</ref><ref>{{Cite web |date=23 February 2024 |title=Memrise CEO trying again |url=https://www.reddit.com/r/memrise/comments/1axdcgb/memrise_ceo_trying_again/ |access-date=25 March 2024 |website=Reddit |language=en}}</ref><ref name=":1" />

==Products==

*Memrise Pro

==See also==

*[[Duolingo]]

==References==

[[Category:{{PAGENAME}}]]

@@ Line 8: / Line 8: @@
 }}'''[[wikipedia:Memrise|Memrise]]''' is a British flashcard learning tool founded in 2010.<ref>{{cite web |title=TigerLaunch 2009 |url=http://www.princetoneclub.com/programs/tigerlaunch/tigerlaunch-2009/ |archive-url=https://web.archive.org/web/20111223100136/http://www.princetoneclub.com/programs/tigerlaunch/tigerlaunch-2009/ |archive-date=December 23, 2011 |website=princetoneclub.com}}</ref>
-== Consumer impact summary ==
+==Consumer impact summary==
-==== Freedom ====
+====Freedom====
 The service allows users to update, or request the deletion of personal data in the user settings.<ref name=":0">{{Cite web |last=Memrise |title=Privacy Page |url=https://www.memrise.com/privacy |access-date=2025-06-17 |website=www.memrise.com |language=en}}</ref>
-==== Privacy ====
+====Privacy====
 In the privacy policy of Memrise, it states that it will retain basic, identifiable data of a user if they request that their data is to be removed from marketing lists.<ref name=":0" />
@@ Line 20: / Line 20: @@
 They also collect device data including the user's OS, system settings, network information and identifiers unique to its device.<ref name=":0" />
-==== Business model ====
+====Business model====
-Memrise runs on a freemium model, relying on paid premium memberships for revenue.
+Memrise runs on a freemium model, relying on paid premium memberships for revenue. In 2018, Memrise recieved ~$15.5m in venture capital series B funding from Octopus Ventures, Korelya Capital, Avalon Ventures and Balderton Capital.<ref>{{Cite web |date=2018-06-11 |title=AI-powered language learning startup Memrise raises $15.5m in series B funding |url=https://www.cityam.com/ai-powered-language-learning-startup-memrise-raises-155m/ |access-date=2025-06-18 |website=City AM |language=en-GB}}</ref><ref>{{Cite web |date=11 June 2018 |title=Memrise raises $15.5M as its AI-based language-learning app passes 35M users |url=https://techcrunch.com/2018/06/11/memrise-raises-15-5m-as-its-ai-based-language-learning-app-passes-35m-users/ |url-status=live |archive-url=https://web.archive.org/web/20200112205559/https://techcrunch.com/2018/06/11/memrise-raises-15-5m-as-its-ai-based-language-learning-app-passes-35m-users/ |archive-date=2020-01-12 |access-date=2020-01-12 |website=TechCrunch |language=en-US}}</ref>
-==== Market control ====
+====Market control====
 Memrise has ~65M registered users.<ref>{{Cite web |date=2023-11-27 |title=Memrise Statistics: Revealing Revenue and User Insights - Cooljugator |url=https://cooljugator.com/blog/memrise-statistics/ |access-date=2025-06-17 |language=en-US}}</ref>
-== Incidents ==
+==Incidents==
-=== Lifetime Subscription ===
+===Lifetime Subscription===
-Users have the ability to pay a one-off sum of money for a lifetime subscription of Memrise Pro. It gives the user access to premium features. However, under Memrise's terms and conditions, such a service lasts 100 years from the day of purchase, or until the service ceases to exist: "Lifetime subscription constitutes 100 years or until the date Memrise ceases to commercially offer the Services".<ref>{{Cite web |last=Memrise |title=Terms |url=https://www.memrise.com/terms |access-date=2025-06-17 |website=www.memrise.com |language=en}}</ref>
+Users have the ability to pay a one-off sum of money for a lifetime subscription of Memrise Pro. It gives the user access to premium features. However, under Memrise's terms and conditions, such a service lasts 100 years from the day of purchase, or until the service ceases to exist: "Lifetime subscription constitutes 100 years or until the date Memrise ceases to commercially offer the Services".<ref>{{Cite web |last=Memrise |title=Terms |url=https://www.memrise.com/terms |url-status=live |archive-url=https://web.archive.org/web/20250619170628/https://www.memrise.com/terms |archive-date=2025-06-19 |access-date=2025-06-19 |website=Memrise |language=en}}</ref>
-However, on the payment site, it states in the FAQ that any user who buys a lifetime subscription will: "have Pro status forever."<ref>{{Cite web |title=Memrise Language Learning App - Subscription Plans |url=https://app.memrise.com/payment/plans |access-date=2025-06-17 |website=app.memrise.com}}</ref>
+However, on the payment site, it states in the FAQ that any user who buys a lifetime subscription will: "have Pro status forever."<ref>{{Cite web |last=Memrise |title=Memrise Language Learning App - Subscription Plans |url=https://app.memrise.com/payment/plans |url-status=live |archive-url=https://web.archive.org/web/20250619170802/https://app.memrise.com/payment/plans |archive-date=2025-06-19 |access-date=2025-06-19 |website=Memrise}}</ref>
-== Products ==
+===Deprecation of User-Generated Content===
+Memrise started as a crowdsourcing platform, allowing users to create and upload their own courses, as well as having courses of their own. However, over time, Memrise began to phase out community support. Around February 2019, Memrise announced plans to move community content to a different website platform;<ref name="Decks announcement">{{Cite web |date=2019-02-19 |title=Important Update: Upcoming changes to Memrise community-created courses |url=https://community.memrise.com/t/important-update-upcoming-changes-to-memrise-community-created-courses/33461 |url-status=dead |archive-url=https://web.archive.org/web/20201112015929/https://community.memrise.com/t/important-update-upcoming-changes-to-memrise-community-created-courses/33461/15 |archive-date=12 November 2020 |access-date=24 February 2019 |website=Memrise |language=en}}</ref> and that the new website would not have an app, nor allow for users to access the material offline.<ref name=":2">{{Cite web |date=2019-02-21 |title=The Creation of Decks and the Future of Memrise. |url=https://blog.memrise.com/2019/02/21/decksbymemrise/ |url-status=dead |archive-url=https://web.archive.org/web/20201111211130/https://blog.memrise.com/2019/02/21/decksbymemrise/ |archive-date=2020-11-11 |access-date=2019-02-24 |website=The Memrise Blog |language=en-GB}}</ref>
-* Memrise Pro
+These plans garnered vocal backlash from users in the community, so on 25 February 2020, Memrise decided to undo the changes in response to the criticism.<ref>{{Cite web |date=2020-02-12 |title=Important announcement about Decks |url=https://community.memrise.com/t/important-announcement-about-decks/49470 |access-date=2020-05-03 |website=Memrise |language=en}}</ref> However, Memrise announced again in November 2023, of its plans to "sunset" user-generated courses.<ref>{{Cite web |date=13 November 2023 |title=Forum absence, outlook |url=https://community.memrise.com/t/forum-absence-outlook/87919/24 |access-date=2023-11-16 |website=Memrise |language=en}}</ref> The Memrise forums closed on 8 December 2023, to focus its support from community-created content, claiming that it was "hindering the core Memrise experience".<ref>{{Cite web |date=8 December 2023 |title=Closure of the Memrise Community Forum |url=https://memrise.zendesk.com/hc/en-us/articles/20736101603473-Closure-of-the-Memrise-Community-Forum |access-date=25 March 2024 |website=Memrise |language=en}}</ref><ref name=":1">{{Cite web |last=Kennedy |first=Shannon |date=2024-05-09 |title=Memrise is Doing Away with User-Generated Content… Now What? |url=https://eurolinguiste.com/memrise-is-doing-away-with-user-generated-content-now-what/ |access-date=2025-06-18 |website=Eurolinguiste |language=en-US}}</ref>
-== References ==
+In February 2024, Memrise again separated community courses to another website, which is inaccessible through the mobile app, preventing users from downloading the courses for offline accessibility. One of the selling points of Memrise Pro is the ability to download courses for offline access.<ref>{{Cite web |date=20 February 2024 |title=Changes to the Memrise app |url=https://www.memrise.com/blog/changes-to-the-memrise-app |access-date=25 March 2024 |website=Memrise |language=en}}</ref> Such changes were met with concerns, frustrations and criticism by users.<ref>{{Cite web |date=23 February 2024 |title=Why this is happening from the Memrise CEO |url=https://www.reddit.com/r/memrise/comments/1axye57/why_this_is_happening_from_the_memrise_ceo/ |access-date=25 March 2024 |website=Reddit |language=en}}</ref><ref>{{Cite web |date=23 February 2024 |title=Memrise CEO trying again |url=https://www.reddit.com/r/memrise/comments/1axdcgb/memrise_ceo_trying_again/ |access-date=25 March 2024 |website=Reddit |language=en}}</ref><ref name=":1" />
+==Products==
+*Memrise Pro
+==See also==
+*[[Duolingo]]
+==References==
 <references />
 [[Category:{{PAGENAME}}]]