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== '''<big>Quick Introduction & Background</big>''' ==
{{InfoboxCompany
[https://www.smartwool.com/ Smartwool] is an American clothing company that specializes in outdoor clothing made from Merino wool.
| Name = Smartwool
| Type = Subsidiary
| Founded = 1994
| Industry = Clothing
| Official Website = https://smartwool.com
| Logo = Smartwool logo.svg
}}


On March 29th, 2024, Smartwool emailed customers in their database and automatically applied [[Forced Arbitration|forced arbitration]] to their terms of service. Smartwool sent out an email to users that opts you into this agreement without an option to decline via email or their website. Smartwool provided a process to opt out that involves sending a physical letter via priority mail or hand delivering a letter to their headquarters.
'''[[Wikipedia:Smartwool|Smartwool]]''' is an American clothing company founded in 1994 that specializes in outdoor clothing made from Merino wool.
[[File:Smartwool Email.png|thumb|Smartwool email advising consumers of changes to arbitration agreement and process for sending USPS Priority Mail or hand delivery within 30 days.]]
==Consumer impact summary==
 
Smartwool has attempted to insert forced arbitration in the terms of use of their products making pursuing legal action against them as a customer next to impossible.
=== New Terms of Use ===
The new Smartwool terms of use includes the following related to forced arbitration:
==Incidents==
 
===Forced arbitration with Smartwool socks (2024)===
* '''Revised our process for resolving disputes you may have with us, including a new arbitration process to efficiently manage multiple and similar claims.'''
{{Hatnote|Read more here: [[Forced arbitration with Smartwool socks]]}}
 
On March 29, 2024, Smartwool emailed customers in their database and automatically applied [[Forced Arbitration|forced arbitration]] to their terms of service. Smartwool sent out an email to users that opts you into this agreement without an option to decline via email or their website but with an opt-out process that involves sending a physical letter via priority mail or hand delivering a letter to their headquarters.
Users who wanted to opt out were provided the following ways to opt out:
[[Category:Smartwool]]
 
'''Your opt-out notice must be sent to General Counsel at the address below via USPS Priority Mail or hand delivery within 30 days of receiving this notice, and shall include your name, address, and the same email address you used to create an account with us and an unequivocal statement that you wish to opt out of the updated Terms of Use. Opt-out notices sent via email will not be effective.'''
 
Smartwool advises that with no other action, you will be forced into the new terms via this email by stating at the end that without a response, they will assume you have agreed to these changes and proceed with out confirmation.
 
'''By using our website and services after this date, you confirm that you have reviewed and agreed to our updated Terms of Use.'''
 
[[Category:''Forced Arbitration'']]
 
== See Also ==
 
* [[Forced Arbitration]]

Latest revision as of 20:52, 5 March 2025

Smartwool
Basic information
Founded 1994
Type Subsidiary
Industry Clothing
Official website https://smartwool.com


Smartwool is an American clothing company founded in 1994 that specializes in outdoor clothing made from Merino wool.

Consumer impact summary[edit | edit source]

Smartwool has attempted to insert forced arbitration in the terms of use of their products making pursuing legal action against them as a customer next to impossible.

Incidents[edit | edit source]

Forced arbitration with Smartwool socks (2024)[edit | edit source]

On March 29, 2024, Smartwool emailed customers in their database and automatically applied forced arbitration to their terms of service. Smartwool sent out an email to users that opts you into this agreement without an option to decline via email or their website but with an opt-out process that involves sending a physical letter via priority mail or hand delivering a letter to their headquarters.