Buy one, get one free: Difference between revisions

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A "'''[[wikipedia:Buy_one,_get_one_free|buy one, get one free]]'''" deal (abbreviated '''BOGO''') is a form of sales promotion wherein a second unit of a good is sold for free only if the first unit is bought at full price. This can be used as a deceptive means to encourage consumers to buy more goods than they otherwise would.<ref name=":0">{{Cite web |date=2018-12-20 |title=Why “Buy one, get one free” isn’t a great deal |url=https://www.youtube.com/watch?v=yOK3bF3jhXU |website=Vox}}</ref>

A "'''[[wikipedia:Buy_one,_get_one_free|buy one, get one free]]'''" deal (abbreviated '''BOGO''') is a form of sales promotion wherein a second unit of a good is sold for free only if the first unit is bought at full price. This can be used as a deceptive means to encourage consumers to buy more goods than they otherwise would.<ref name=":0">{{Cite web |date=2018-12-20 |title=Why “Buy one, get one free” isn’t a great deal |url=https://www.youtube.com/watch?v=yOK3bF3jhXU |archive-url=https://preservetube.com/watch?v=yOK3bF3jhXU |archive-date=2026-03-01 |access-date=2018-12-20 |website=Vox}}</ref>

==How it works==

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==Why it is a problem==

=== Overconsumption ===

===Overconsumption===

BOGO deals can be deceptive because they can result in consumers buying more of a product than they need. For example, if there is a BOGO deal on perishable meat, the consumer is encouraged to buy twice as much meat. Since this is more than they originally intended, some of the meat may perish before it can be used, harming the consumer and contributing to food waste.<ref>{{Cite web |date=2014-04-06 |title=Buy-one-get-one-free offers 'should be scrapped to cut food waste' |url=https://www.theguardian.com/business/2014/apr/06/buy-one-get-one-free-food-waste-supermarkets |access-date=2025-08-24 |website=The Guardian}}</ref><ref>{{Cite web |last=Piotrowski |first=Janis |date=2020-11-27 |title=Shop wisely: Better habits can prevent waste of precious resource |url=https://www.tallahassee.com/story/life/home-garden/2020/11/27/food-precious-resource-often-goes-waste/6406518002/ |access-date=2025-08-24 |website=Tallahassee Democrat}}</ref>

BOGO deals can be deceptive because they can result in consumers buying more of a product than they need. For example, if there is a BOGO deal on perishable meat, the consumer is encouraged to buy twice as much meat. Since this is more than they originally intended, some of the meat may perish before it can be used, harming the consumer and contributing to food waste.<ref>{{Cite web |date=2014-04-06 |title=Buy-one-get-one-free offers 'should be scrapped to cut food waste' |url=https://www.theguardian.com/business/2014/apr/06/buy-one-get-one-free-food-waste-supermarkets |archive-url=https://web.archive.org/web/20250725025804/https://www.theguardian.com/business/2014/apr/06/buy-one-get-one-free-food-waste-supermarkets |archive-date=2025-07-25 |access-date=2025-08-24 |website=The Guardian}}</ref><ref>{{Cite web |last=Piotrowski |first=Janis |date=2020-11-27 |title=Shop wisely: Better habits can prevent waste of precious resource |url=https://www.tallahassee.com/story/life/home-garden/2020/11/27/food-precious-resource-often-goes-waste/6406518002/ |archive-url=https://web.archive.org/web/20241126232627/https://eu.tallahassee.com/story/life/home-garden/2020/11/27/food-precious-resource-often-goes-waste/6406518002/ |archive-date=2024-11-26 |access-date=2025-08-24 |website=Tallahassee Democrat}}</ref>

=== Interaction with discounts ===

===Interaction with discounts===

In some cases, a BOGO deal may apply to an item which has a discount. Herein, the BOGO deal results in the consumer spending more money.<ref name=":0" />

== See also ==

* [[Dark pattern]]

==References==

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[[Category:Common terms]]

[[Category:Anti-consumer practices]]

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-A "'''[[wikipedia:Buy_one,_get_one_free|buy one, get one free]]'''" deal (abbreviated '''BOGO''') is a form of sales promotion wherein a second unit of a good is sold for free only if the first unit is bought at full price. This can be used as a deceptive means to encourage consumers to buy more goods than they otherwise would.<ref name=":0">{{Cite web |date=2018-12-20 |title=Why “Buy one, get one free” isn’t a great deal |url=https://www.youtube.com/watch?v=yOK3bF3jhXU |website=Vox}}</ref>
+A "'''[[wikipedia:Buy_one,_get_one_free|buy one, get one free]]'''" deal (abbreviated '''BOGO''') is a form of sales promotion wherein a second unit of a good is sold for free only if the first unit is bought at full price. This can be used as a deceptive means to encourage consumers to buy more goods than they otherwise would.<ref name=":0">{{Cite web |date=2018-12-20 |title=Why “Buy one, get one free” isn’t a great deal |url=https://www.youtube.com/watch?v=yOK3bF3jhXU |archive-url=https://preservetube.com/watch?v=yOK3bF3jhXU |archive-date=2026-03-01 |access-date=2018-12-20 |website=Vox}}</ref>
 ==How it works==
@@ Line 6: / Line 6: @@
 ==Why it is a problem==
-=== Overconsumption ===
+===Overconsumption===
-BOGO deals can be deceptive because they can result in consumers buying more of a product than they need. For example, if there is a BOGO deal on perishable meat, the consumer is encouraged to buy twice as much meat. Since this is more than they originally intended, some of the meat may perish before it can be used, harming the consumer and contributing to food waste.<ref>{{Cite web |date=2014-04-06 |title=Buy-one-get-one-free offers 'should be scrapped to cut food waste' |url=https://www.theguardian.com/business/2014/apr/06/buy-one-get-one-free-food-waste-supermarkets |access-date=2025-08-24 |website=The Guardian}}</ref><ref>{{Cite web |last=Piotrowski |first=Janis |date=2020-11-27 |title=Shop wisely: Better habits can prevent waste of precious resource |url=https://www.tallahassee.com/story/life/home-garden/2020/11/27/food-precious-resource-often-goes-waste/6406518002/ |access-date=2025-08-24 |website=Tallahassee Democrat}}</ref>
+BOGO deals can be deceptive because they can result in consumers buying more of a product than they need. For example, if there is a BOGO deal on perishable meat, the consumer is encouraged to buy twice as much meat. Since this is more than they originally intended, some of the meat may perish before it can be used, harming the consumer and contributing to food waste.<ref>{{Cite web |date=2014-04-06 |title=Buy-one-get-one-free offers 'should be scrapped to cut food waste' |url=https://www.theguardian.com/business/2014/apr/06/buy-one-get-one-free-food-waste-supermarkets |archive-url=https://web.archive.org/web/20250725025804/https://www.theguardian.com/business/2014/apr/06/buy-one-get-one-free-food-waste-supermarkets |archive-date=2025-07-25 |access-date=2025-08-24 |website=The Guardian}}</ref><ref>{{Cite web |last=Piotrowski |first=Janis |date=2020-11-27 |title=Shop wisely: Better habits can prevent waste of precious resource |url=https://www.tallahassee.com/story/life/home-garden/2020/11/27/food-precious-resource-often-goes-waste/6406518002/ |archive-url=https://web.archive.org/web/20241126232627/https://eu.tallahassee.com/story/life/home-garden/2020/11/27/food-precious-resource-often-goes-waste/6406518002/ |archive-date=2024-11-26 |access-date=2025-08-24 |website=Tallahassee Democrat}}</ref>
-=== Interaction with discounts ===
+===Interaction with discounts===
 In some cases, a BOGO deal may apply to an item which has a discount. Herein, the BOGO deal results in the consumer spending more money.<ref name=":0" />
+== See also ==
+* [[Dark pattern]]
 ==References==
@@ Line 16: / Line 20: @@
 [[Category:Common terms]]
+[[Category:Anti-consumer practices]]