Smartwool: Difference between revisions

Smartwool
Basic information
Founded	1994
Legal Structure
Industry	Clothing
Also known as
Official website	https://smartwool.com

← Older edit

VisualWikitext

Latest revision as of 22:12, 9 March 2026

❗Article Status Notice: This Article is a stub

This article is underdeveloped, and needs additional work to meet the wiki's Content Guidelines and be in line with our Mission Statement for comprehensive coverage of consumer protection issues. Learn more ▼

Smartwool is an American clothing company founded in 1994 that specializes in outdoor clothing made from Merino wool.

Consumer impact summary

Smartwool has attempted to insert forced arbitration in the terms of use of their products, making pursuing legal action against them as a customer next to impossible.

Incidents

Forced arbitration with Smartwool socks (2024)

Main article: Smartwool adds forced arbitration to EULA

On 29 March 2024, Smartwool emailed customers in their database and automatically applied forced arbitration to their terms of service. Smartwool sent out an email to users that opts you into this agreement without an option to decline through email or their website. The only opt-out process that involves sending a physical letter either through priority mail or by hand-delivering a letter to their headquarters.

References

@@ Line 1: / Line 1: @@
-{{InfoboxProductLine
+{{StubNotice}}
-| Title = Smartwool
+{{CompanyCargo
-| Release Year = 1994
+| Founded = 1994
-| Product Type = Clothing
+| Industry = Clothing
-| In Production = Yes
+| Website = https://smartwool.com
-| Official Website = https://www.smartwool.com/
 | Logo = Smartwool logo.svg
 }}
-Smartwool is an American clothing company founded in 1994 that specializes in outdoor clothing made from Merino wool.
+'''{{Wplink|Smartwool}}''' is an American clothing company founded in 1994 that specializes in outdoor clothing made from Merino wool.
-On March 29th, 2024, Smartwool emailed customers in their database and automatically applied [[Forced Arbitration|forced arbitration]] to their terms of service. Smartwool sent out an email to users that opts you into this agreement without an option to decline via email or their website. Smartwool provided a process to opt out that involves sending a physical letter via priority mail or hand delivering a letter to their headquarters.[[File:Smartwool Email.png|thumb|Smartwool email advising consumers of changes to arbitration agreement and process for sending USPS Priority Mail or hand delivery within 30 days.]]
+==Consumer impact summary==
+Smartwool has attempted to insert [[forced arbitration]] in the [[terms of use]] of their products, making pursuing legal action against them as a customer next to impossible.
+==Incidents==
+===Forced arbitration with Smartwool socks (2024)===
+{{Main|Smartwool adds forced arbitration to EULA}}
-=== New Terms of Use ===
+On 29 March 2024, Smartwool emailed customers in their database and automatically applied forced arbitration to their terms of service. Smartwool sent out an email to users that opts you into this agreement without an option to decline through email or their website. The only opt-out process that involves sending a physical letter either through priority mail or by hand-delivering a letter to their headquarters.
-The new Smartwool terms of use includes the following related to forced arbitration:
-* '''Revised our process for resolving disputes you may have with us, including a new arbitration process to efficiently manage multiple and similar claims.'''
+==References==
+{{Reflist}}
-Users who wanted to opt out were provided the following ways to opt out:
+[[Category:{{PAGENAME}}]]
+[[Category:Clothing companies]]
-'''Your opt-out notice must be sent to General Counsel at the address below via USPS Priority Mail or hand delivery within 30 days of receiving this notice, and shall include your name, address, and the same email address you used to create an account with us and an unequivocal statement that you wish to opt out of the updated Terms of Use. Opt-out notices sent via email will not be effective.'''
+[[Category:Companies using forced arbitration clauses]]
-Smartwool advises that with no other action, you will be forced into the new terms via this email by stating at the end that without a response, they will assume you have agreed to these changes and proceed with out confirmation.
-'''By using our website and services after this date, you confirm that you have reviewed and agreed to our updated Terms of Use.'''
-== See Also ==
-* [[Forced Arbitration]]
-[[Category:Companies]]
-[[Category:Forced Arbitration]]
-[[Category:Consumer Products Companies]]