Insta360: Difference between revisions
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{{ | {{CompanyCargo | ||
| | |Description=Chinese tech company known for 360-degree cameras. | ||
|Founded=2015 | |||
| Founded = 2015 | |Industry=Cameras, Electronics | ||
| Industry = | |Logo=Insta360_Logo.png | ||
| | |ParentCompany= | ||
|Type=Public | |||
}}[[wikipedia:Insta360|'''Insta360''']] is a Chinese technology company headquartered in Shenzhen, Guangdong, China, with offices in Los Angeles, Tokyo, and Berlin. Founded in 2015 by JK Liu, Insta360 specializes in designing and manufacturing 360-degree cameras, action cameras, editing software for mobile and desktop, and stereoscopic 180-degree cameras for virtual reality (VR) content creation. | |Website=https://www.insta360.com/ | ||
}} | |||
[[wikipedia:Insta360|'''Insta360''']] is a Chinese technology company headquartered in Shenzhen, Guangdong, China, with offices in Los Angeles, Tokyo, and Berlin. Founded in 2015 by JK Liu, Insta360 specializes in designing and manufacturing 360-degree cameras, action cameras, editing software for mobile and desktop, and stereoscopic 180-degree cameras for virtual reality (VR) content creation. | |||
==Consumer impact summary== | ==Consumer impact summary== | ||
===Freedom=== | ===Freedom=== | ||
Same as with some [[DJI]] products, this manufacturer's devices require an initial connection to a proprietary app in order to be usable. DJI allows only five power-on cycles before requiring activation through their DJI Mimo app for cameras like the Osmo Action series and Pocket 3.<ref>{{Cite web |title=Activating Your Handheld Products |url=https://support.dji.com/help/content?customId=01700006759&spaceId=17&re=US&lang=en&documentType=&paperDocType=ARTICLE |url-status=live |website=DJI Support}}</ref> | Same as with some [[DJI]] products, this manufacturer's devices require an initial connection to a proprietary app in order to be usable. DJI allows only five power-on cycles before requiring activation through their DJI Mimo app for cameras like the Osmo Action series and Pocket 3.<ref>{{Cite web |title=Activating Your Handheld Products |url=https://support.dji.com/help/content?customId=01700006759&spaceId=17&re=US&lang=en&documentType=&paperDocType=ARTICLE |url-status=live |website=DJI Support |archive-url=http://web.archive.org/web/20251117220641/https://support.dji.com/help/content?customId=01700006759&spaceId=17&re=US&lang=en&documentType=&paperDocType=ARTICLE |archive-date=17 Nov 2025}}</ref> | ||
In contrast, manufacturers like <s>AKASO</s> and SJCAM maintain more consumer-friendly approaches, allowing their cameras to operate without app activation. Their apps provide remote control and advanced features but remain optional enhancements rather than mandatory requirements. | In contrast, manufacturers like <s>AKASO</s> and SJCAM maintain more consumer-friendly approaches, allowing their cameras to operate without app activation. Their apps provide remote control and advanced features but remain optional enhancements rather than mandatory requirements. | ||
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===User Service Agreement requiring promotion of Chinese interests regardless of user country=== | ===User Service Agreement requiring promotion of Chinese interests regardless of user country=== | ||
As of writing in 2025, the current version isn't as different compared to similar agreements by other digital companies, but it cannot be ruled out whether under the current user service agreement they would still enforce the aspects of prior user service agreements and disable user accounts and applications if those were considered as breached. Since an user account and an application was/is required for continued use of the products, termination of such would effectively terminate the hardware too. | As of writing in 2025, the current version isn't as different compared to similar agreements by other digital companies, but it cannot be ruled out whether under the current user service agreement they would still enforce the aspects of prior user service agreements and disable user accounts and applications if those were considered as breached. Since an user account and an application was/is required for continued use of the products, termination of such would effectively terminate the hardware too (see also [[Forced account]]). | ||
As with many other digital hardware purchases, the buyer is required to accept privacy policies and user service agreements ''after'' the sale has taken place. It is up to the seller or retailer whether the buyer can return the product if they consider the terms of software unacceptable. Additionally the buyer must potentially deal with return postage fees and extra hassle, so the company is essentially forcing the user service agreement with the cost of the hard to return product as leverage. | As with many other digital hardware purchases, the buyer is required to accept privacy policies and user service agreements ''after'' the sale has taken place. It is up to the seller or retailer whether the buyer can return the product if they consider the terms of software unacceptable. Additionally the buyer must potentially deal with return postage fees and extra hassle, so the company is essentially forcing the user service agreement with the cost of the hard to return product as leverage. | ||
====Insta360 user service agreement during 2023==== | ====Insta360 user service agreement during 2023==== | ||
<blockquote><i> | |||
=====7. INTELLECTUAL PROPERTY RIGHTS STATEMENT===== | |||
7.9 '''You agree to comply with''' the following laws and regulations in the course of using our Platform Services: '''the Law of the People's Republic of China on Keeping Confidentiality of State Secrets''', Copyright Law of the People's Republic of China, Regulations of the People's Republic of China for Safety Protection of Computer Information Systems, Regulations for the Protection of Computer Software, Regulations on the Protection of the Right to Network Dissemination of Information and other laws and regulations relating to computer and Internet regulations. In any case, once we reasonably believe that your behavior may violate the above-mentioned laws and regulations, we may take the relevant default handling measures in section 11 at any time and without prior notice. | |||
</i></blockquote> | |||
Section 7 imposes compliance with the Law of the People's Republic of China. In further sections of the agreement the requirement is further expanded to cover any and all laws and regulations that may be relevant to a region or situation. | |||
It was mentioned that if either agreeing party of this agreement breached it, "''the breaching party shall compensate the defending party for the damage''".<ref name=":0">{{Cite web |last=Insta360 |date= |title=Insta360 User Service Agreement |url=https://www.insta360.com/support/supportcourse?post_id=9146&locale=en |url-status=deviated |archive-url=https://web.archive.org/web/20230720011823/https://www.insta360.com/support/supportcourse?post_id=9146&locale=en |archive-date=2023-07-20 |access-date=}}</ref> | It was mentioned that if either agreeing party of this agreement breached it, "''the breaching party shall compensate the defending party for the damage''".<ref name=":0">{{Cite web |last=Insta360 |date= |title=Insta360 User Service Agreement |url=https://www.insta360.com/support/supportcourse?post_id=9146&locale=en |url-status=deviated |archive-url=https://web.archive.org/web/20230720011823/https://www.insta360.com/support/supportcourse?post_id=9146&locale=en |archive-date=2023-07-20 |access-date=}}</ref> | ||
<blockquote><i> | |||
=====8. USER BEHAVIOR SPECIFICATION <br>8.1 PROHIBITED CONTENT===== | |||
(2) ''endangers national unity | You understand and warrant that the content you upload, post or transmit on our Platform (including information such as your user name) does not contain content that: | ||
* (2) '''endangers national unity''', sovereignty and territorial integrity of People's Republic of China or of any other country, | |||
(3) | * (3) leaks state secrets, endangers national security or '''damages national honor and interests''' of People's Republic of China or of any other country, | ||
* (4) incites ethnic hatred, ethnic discrimination, '''undermining national unity''', or infringing on ethnic customs or habits of People's Republic of China or of any other country, | |||
(5) ''undermines national religious policies, promoting cults and superstition'' | * (5) '''undermines national religious policies, promoting cults and superstition''' of People's Republic of China or of any other country, | ||
* (6) '''disturbs social order and destabilizing society''' of People's Republic of China or of any other country, | |||
(6) ''disturbs social order'' | * (7) induces minors to commit crimes and exaggerating violence, obscenity, pornography, gambling, murder, and terrorist activities, | ||
* (8) insults or slandering others, '''infringing''' on the privacy of citizens and '''other legitimate rights and interests of others''', or | |||
(8) ''infringing on' | * (9) Other contents prohibited by relevant laws, administrative regulations and state regulations. | ||
</i></blockquote> | |||
Section 8 again mandated that any content user may transmit trough their application does not contain content critical of the People's Republic of China. If these rules were breached, the company reserves the right to terminate services and to report the user to relevant government departments.<ref name=":0" /> Effectively bricking the hardware as a result. | |||
In the document under section 12. titled "Special agreement", it is mentioned that the services are delivered from China and it is up to the user to make sure it complies according to their local law. | In the document under section 12. titled "Special agreement", it is mentioned that the services are delivered from China and it is up to the user to make sure it complies according to their local law. | ||
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===Embedded advertising=== | ===Embedded advertising=== | ||
Certain Insta360 devices, such as the [[Insta360 X5]], feature a persistent notification bar button in the camera's interface that promotes Insta360+, a paid cloud service, even for non-subscribers. This promotional element cannot be disabled or hidden, representing what critics call an unprecedented level of advertising intrusion in hardware that users have already purchased.<ref>{{Cite web |last=Ried |first=Erwin |date=30 Apr 2025 |title=I bought the X5... the cloud360+ stuff is getting out of control! It's destroying the app and the firmware, why it needs to be everywhere? I get it, I see how it can be useful but CAN I PLEASE HIDE IT OR DISABLE IT? Instead of a sync to cloud button, can I have something useful there? 🥲 I moved away from GoPro because how annoying and slow they made their apps... But now I am starting to think on DJI when they release their 360 if insta360 continues messing the app so much |url=https://www.facebook.com/groups/Insta360OneCommunity/permalink/9513988438690999/ |url-status=live |access-date=1 May 2025 |website=[[Facebook]]}}</ref> | Certain Insta360 devices, such as the [[Insta360 X5]], feature a persistent notification bar button in the camera's interface that promotes Insta360+, a paid cloud service, even for non-subscribers. This promotional element cannot be disabled or hidden, representing what critics call an unprecedented level of advertising intrusion in hardware that users have already purchased.<ref>{{Cite web |last=Ried |first=Erwin |date=30 Apr 2025 |title=I bought the X5... the cloud360+ stuff is getting out of control! It's destroying the app and the firmware, why it needs to be everywhere? I get it, I see how it can be useful but CAN I PLEASE HIDE IT OR DISABLE IT? Instead of a sync to cloud button, can I have something useful there? 🥲 I moved away from GoPro because how annoying and slow they made their apps... But now I am starting to think on DJI when they release their 360 if insta360 continues messing the app so much |url=https://www.facebook.com/groups/Insta360OneCommunity/permalink/9513988438690999/ |url-status=live |access-date=1 May 2025 |website=[[Facebook]] |archive-url=http://web.archive.org/web/20250708182918/https://www.facebook.com/groups/Insta360OneCommunity/permalink/9513988438690999/ |archive-date=8 Jul 2025}}</ref> | ||
===User complaints=== | ===User complaints=== | ||
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*Missing critical filming opportunities due to activation failures | *Missing critical filming opportunities due to activation failures | ||
*No alternative desktop activation method | *No alternative desktop activation method | ||
*Forced acceptance of data collection and advertising policies<ref>{{Cite web |title=Insta360 Reviews |url=https://www.trustpilot.com/review/www.insta360.com?page=10 |url-status=live |website=Trustpilot}}</ref> | *Forced acceptance of data collection and advertising policies<ref>{{Cite web |title=Insta360 Reviews |url=https://www.trustpilot.com/review/www.insta360.com?page=10 |url-status=live |website=Trustpilot |archive-url=http://web.archive.org/web/20250825125456/https://www.trustpilot.com/review/www.insta360.com?page=10 |archive-date=25 Aug 2025}}</ref> | ||
*Uses proprietary desktop and mobile editors | |||
**Uses MPEG-4! - Can stitch with FFmpeg if correct settings used. (edit page when correct settings found.) | |||
==Mandatory app activation requirements== | ==Mandatory app activation requirements== | ||
All recent Insta360 camera models require mandatory activation through the Insta360 mobile app before they can record any video or take photos.<ref>{{Cite web |title=Activation - X3 Support |url=https://onlinemanual.insta360.com/x3/en-us/camera/firstuse/activation |url-status=live |website=Insta360}}</ref><ref>{{Cite web |title=Activation - X4 Support |url=https://onlinemanual.insta360.com/x4/en-us/camera/firstuse/activation |url-status=live |website=Insta360}}</ref><ref>{{Cite web |title=Activation - X5 Support |url=https://onlinemanual.insta360.com/x5/en-us/camera/firstuse/activation |url-status=live |website=Insta360}}</ref> This activation process demands: | All recent Insta360 camera models require mandatory activation through the Insta360 mobile app before they can record any video or take photos.<ref>{{Cite web |title=Activation - X3 Support |url=https://onlinemanual.insta360.com/x3/en-us/camera/firstuse/activation |url-status=live |website=Insta360 |archive-url=http://web.archive.org/web/20250824085856/https://onlinemanual.insta360.com/x3/en-us/camera/firstuse/activation |archive-date=24 Aug 2025}}</ref><ref>{{Cite web |title=Activation - X4 Support |url=https://onlinemanual.insta360.com/x4/en-us/camera/firstuse/activation |url-status=live |website=Insta360 |archive-url=http://web.archive.org/web/20260116151003/https://onlinemanual.insta360.com/x4/en-us/camera/firstuse/activation |archive-date=16 Jan 2026}}</ref><ref>{{Cite web |title=Activation - X5 Support |url=https://onlinemanual.insta360.com/x5/en-us/camera/firstuse/activation |url-status=live |website=Insta360 |archive-url=http://web.archive.org/web/20251030055735/https://onlinemanual.insta360.com/x5/en-us/camera/firstuse/activation |archive-date=30 Oct 2025}}</ref> This activation process demands: | ||
*An active internet connection | *An active internet connection | ||
*A compatible smartphone (iOS or Android) | *A compatible smartphone (iOS or Android) | ||
*Account creation with Insta360 | *Account creation with Insta360 | ||
*Agreement to data collection policies<ref>{{Cite web |title=Insta360+ (U.S.) Privacy Policy |url=https://www.insta360.com/support/supportcourse?post_id=20791 |url-status=live |website=Insta360}}</ref> | *Agreement to data collection policies<ref>{{Cite web |title=Insta360+ (U.S.) Privacy Policy |url=https://www.insta360.com/support/supportcourse?post_id=20791 |url-status=live |website=Insta360 |archive-url=http://web.archive.org/web/20260205012724/https://www.insta360.com/support/supportcourse?post_id=20791 |archive-date=5 Feb 2026}}</ref> | ||
Without completing this activation process, cameras costing hundreds of dollars are non-functional for their primary purpose of recording video or taking photos. No desktop activation alternative exists at the time of writing, leaving users with incompatible smartphones or those in areas without reliable internet unable to use their purchased devices.<ref>{{Cite web |title=ONE R won't work without activation |url=https://forums.insta360.com/section/14/post/6990/ |url-status=live |website=Insta360 Community Forum}}</ref><ref>{{Cite web |title=How to activate Insta360 One R without App? |url=https://forums.insta360.com/section/14/post/7916/ |url-status=live |website=Insta360 Community Forum}}</ref> | Without completing this activation process, cameras costing hundreds of dollars are non-functional for their primary purpose of recording video or taking photos. No desktop activation alternative exists at the time of writing, leaving users with incompatible smartphones or those in areas without reliable internet unable to use their purchased devices.<ref>{{Cite web |title=ONE R won't work without activation |url=https://forums.insta360.com/section/14/post/6990/ |url-status=live |website=Insta360 Community Forum |archive-url=http://web.archive.org/web/20250817042722/https://forums.insta360.com/section/14/post/6990/ |archive-date=17 Aug 2025}}</ref><ref>{{Cite web |title=How to activate Insta360 One R without App? |url=https://forums.insta360.com/section/14/post/7916/ |url-status=live |website=Insta360 Community Forum |archive-url=http://web.archive.org/web/20250817213328/https://forums.insta360.com/section/14/post/7916/ |archive-date=17 Aug 2025}}</ref> | ||
===Activation process=== | ===Activation process=== | ||
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#Connect their cameras via WiFi and Bluetooth | #Connect their cameras via WiFi and Bluetooth | ||
#Confirm the connection on the camera's touchscreen | #Confirm the connection on the camera's touchscreen | ||
#Maintain an internet connection throughout the entire process<ref>{{Cite web |title=3 Activation - ONE X2 Support |url=https://onlinemanual.insta360.com/onex2/en-us/camera/activate |url-status=live |website=Insta360}}</ref> | #Maintain an internet connection throughout the entire process<ref>{{Cite web |title=3 Activation - ONE X2 Support |url=https://onlinemanual.insta360.com/onex2/en-us/camera/activate |url-status=live |website=Insta360 |archive-url=http://web.archive.org/web/20260116143559/https://onlinemanual.insta360.com/onex2/en-us/camera/activate |archive-date=16 Jan 2026}}</ref> | ||
This has led to widespread complaints from professional videographers who have missed critical filming opportunities and travelers who discovered they couldn't activate their cameras while abroad. | This has led to widespread complaints from professional videographers who have missed critical filming opportunities and travelers who discovered they couldn't activate their cameras while abroad. | ||
===Historical context=== | ===Historical context=== | ||
This requirement marks a fundamental departure from how digital cameras have operated since their inception. From the first Kodak digital prototype in 1975 through the sophisticated DSLRs of the 2010s, cameras functioned as completely standalone devices. Users could unbox a camera, insert a memory card, and immediately begin shooting without any external dependencies or internet connections.<ref>{{Cite web |title=Digital camera - Wikipedia |url=https://en.wikipedia.org/wiki/Digital_camera |url-status=live |website=Wikipedia}}</ref> | This requirement marks a fundamental departure from how digital cameras have operated since their inception. From the first Kodak digital prototype in 1975 through the sophisticated DSLRs of the 2010s, cameras functioned as completely standalone devices. Users could unbox a camera, insert a memory card, and immediately begin shooting without any external dependencies or internet connections.<ref>{{Cite web |title=Digital camera - Wikipedia |url=https://en.wikipedia.org/wiki/Digital_camera |url-status=live |website=Wikipedia |archive-url=http://web.archive.org/web/20260212062240/https://en.wikipedia.org/wiki/Digital_camera |archive-date=12 Feb 2026}}</ref> | ||
The shift toward app-dependent cameras began around 2018-2020, primarily with action cameras and 360-degree cameras. This change wasn't driven by technical necessity but rather by evolving business models that prioritize: | The shift toward app-dependent cameras began around 2018-2020, primarily with action cameras and 360-degree cameras. This change wasn't driven by technical necessity but rather by evolving business models that prioritize: | ||
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*Personal information including email addresses | *Personal information including email addresses | ||
The Insta360 privacy policy acknowledges that personal data may be transferred to servers in Hong Kong and other countries, subject to different privacy protections than users' home jurisdictions.<ref>{{Cite web |title=Insta360 Connect Privacy Policy |url=https://www.insta360.com/support/supportcourse?post_id=20779 |url-status=live |website=Insta360}}</ref> | The Insta360 privacy policy acknowledges that personal data may be transferred to servers in Hong Kong and other countries, subject to different privacy protections than users' home jurisdictions.<ref>{{Cite web |title=Insta360 Connect Privacy Policy |url=https://www.insta360.com/support/supportcourse?post_id=20779 |url-status=live |website=Insta360 |archive-url=http://web.archive.org/web/20260213001708/https://www.insta360.com/support/supportcourse?post_id=20779 |archive-date=13 Feb 2026}}</ref> | ||
===Insta360 ONE X2 security vulnerability (''Jan. 2022'')=== | ===Insta360 ONE X2 security vulnerability (''Jan. 2022'')=== | ||
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*Potentially create "wormable" attacks where one compromised camera could attack others | *Potentially create "wormable" attacks where one compromised camera could attack others | ||
Despite Insta360's claims in August 2022 that the issue had been addressed, independent testing in September 2022 confirmed the vulnerability remained exploitable on firmware version 1.0.59_build1.<ref>{{Cite web |last=Petkauskas |first=Vilius |date=2022-08-31 |title=Insta360 vulnerability allows unauthorized access to user photos |url=https://cybernews.com/news/insta360-vulnerability-allows-unauthorized-access-to-user-photos/#:~:text=A%20software%20flaw%20discovered%20seven,X2%20device%20in%20January%202022 |url-status=live}}</ref><ref>{{Cite web |last=Spadafora |first=Anthony |date=2022-08-31 |title=Own an Insta360 camera? This flaw could let anyone access your photos and videos |url=https://www.tomsguide.com/news/own-an-insta360-camera-this-flaw-could-let-anyone-access-your-photos-and-videos |url-status=live}}</ref><ref>{{Cite web |last=Limer |first=Eric |date=2022-08-29 |title=Vulnerability in Insta360 Cameras Lets Anyone Download Your Photos |url=https://petapixel.com/2022/08/29/vulnerability-in-insta360-cameras-lets-anyone-download-your-photos/ |url-status=live}}</ref><ref>{{Cite web |last=Haile |first=Allen |date=2022-09-06 |title=ScrewX2 and the Insta360 WiFi security hole |url=https://subethasoftware.com/2022/09/06/screwx2-and-the-insta360-wifi-security-hole/ |url-status=live |website=Sub-Etha Software}}</ref> | Despite Insta360's claims in August 2022 that the issue had been addressed, independent testing in September 2022 confirmed the vulnerability remained exploitable on firmware version 1.0.59_build1.<ref>{{Cite web |last=Petkauskas |first=Vilius |date=2022-08-31 |title=Insta360 vulnerability allows unauthorized access to user photos |url=https://cybernews.com/news/insta360-vulnerability-allows-unauthorized-access-to-user-photos/#:~:text=A%20software%20flaw%20discovered%20seven,X2%20device%20in%20January%202022 |url-status=live |archive-url=http://web.archive.org/web/20250923072505/https://cybernews.com/news/insta360-vulnerability-allows-unauthorized-access-to-user-photos/ |archive-date=23 Sep 2025}}</ref><ref>{{Cite web |last=Spadafora |first=Anthony |date=2022-08-31 |title=Own an Insta360 camera? This flaw could let anyone access your photos and videos |url=https://www.tomsguide.com/news/own-an-insta360-camera-this-flaw-could-let-anyone-access-your-photos-and-videos |url-status=live |archive-url=http://web.archive.org/web/20251210214146/https://www.tomsguide.com/news/own-an-insta360-camera-this-flaw-could-let-anyone-access-your-photos-and-videos |archive-date=10 Dec 2025}}</ref><ref>{{Cite web |last=Limer |first=Eric |date=2022-08-29 |title=Vulnerability in Insta360 Cameras Lets Anyone Download Your Photos |url=https://petapixel.com/2022/08/29/vulnerability-in-insta360-cameras-lets-anyone-download-your-photos/ |url-status=live |archive-url=http://web.archive.org/web/20251030035742/https://petapixel.com/2022/08/29/vulnerability-in-insta360-cameras-lets-anyone-download-your-photos/ |archive-date=30 Oct 2025}}</ref><ref>{{Cite web |last=Haile |first=Allen |date=2022-09-06 |title=ScrewX2 and the Insta360 WiFi security hole |url=https://subethasoftware.com/2022/09/06/screwx2-and-the-insta360-wifi-security-hole/ |url-status=live |website=Sub-Etha Software |archive-url=http://web.archive.org/web/20251017164437/https://subethasoftware.com/2022/09/06/screwx2-and-the-insta360-wifi-security-hole/ |archive-date=17 Oct 2025}}</ref> | ||
===Content Creator controversy (''2024'')=== | ===Content Creator controversy (''2024'')=== | ||
In 2024, Insta360 faced backlash for allegedly asking content creators not to disclose sponsored content. PetaPixel's investigation described this as "a severe violation of trust and, no less, a crime." The company later admitted to inadequate training that led to these practices.<ref>{{Cite web |last=Hilliard |first=Jaron |date=2024-05-06 |title=Insta360 Under Fire: What the Company Did to Lose Trust and How It Hopes to Win it Back |url=https://petapixel.com/2024/05/06/insta360-under-fire-what-the-company-did-to-lose-trust-and-how-it-hopes-to-win-it-back/ |url-status=live}}</ref> | In 2024, Insta360 faced backlash for allegedly asking content creators not to disclose sponsored content. PetaPixel's investigation described this as "a severe violation of trust and, no less, a crime." The company later admitted to inadequate training that led to these practices.<ref>{{Cite web |last=Hilliard |first=Jaron |date=2024-05-06 |title=Insta360 Under Fire: What the Company Did to Lose Trust and How It Hopes to Win it Back |url=https://petapixel.com/2024/05/06/insta360-under-fire-what-the-company-did-to-lose-trust-and-how-it-hopes-to-win-it-back/ |url-status=live |archive-url=http://web.archive.org/web/20251001164420/https://petapixel.com/2024/05/06/insta360-under-fire-what-the-company-did-to-lose-trust-and-how-it-hopes-to-win-it-back/ |archive-date=1 Oct 2025}}</ref> | ||
==Products== | ==Products== | ||