Consent-or-pay: Difference between revisions
Added archive URLs for 11 citation(s) using CRWCitationBot |
mNo edit summary |
||
| (4 intermediate revisions by 4 users not shown) | |||
| Line 1: | Line 1: | ||
'''Consent-or-pay''', also known as '''consent-or-okay''', is a business model implemented in response to the European Union's ''[[General Data Protection Regulation]]'' [[General Data Protection Regulation|(GDPR)]]. Under this model, users of a website are presented with a choice to either: | '''Consent-or-pay''', also known as '''consent-or-okay''', is a business model implemented in response to the European Union's ''[[General Data Protection Regulation]]'' [[General Data Protection Regulation|(GDPR)]]. Under this model, users of a website are presented with a choice to either: | ||
*'''Consent''' to the use of cookies and personal data for targeted advertising, | *'''Consent''' to the use of [[Web_cookie|cookies]] and personal data for targeted advertising, or | ||
*'''Pay''' a monthly fee to access the service without tracking. | *'''Pay''' a monthly fee to access the service without tracking. | ||
This practice has been the subject of debate among regulators, policymakers, and consumer advocates, with many viewing the practice as undermining the principle of meaningful consent within the General Data Protection Regulation. Consent-or-pay has been adopted by a number of large online platforms and news organizations. As of August 2025, 16 of the 50 largest UK news websites had implemented a consent-or-pay model.<ref name="Press Gazette">{{Cite web |first=Charlotte |last=Tobitt |title=Press Gazette, More UK news publishers are adopting 'consent or pay' advertising model |url=https://pressgazette.co.uk/marketing/consent-or-pay-uk-publishers-advertising-2025/ |url-access=limited |date=21 Aug 2025 |access-date=1 Sep 2025 |url-status=live |archive-url=https://web.archive.org/web/20250821204423/https://pressgazette.co.uk/marketing/consent-or-pay-uk-publishers-advertising-2025/ |archive-date=21 Aug 2025}}</ref> | |||
==Background== | ==Background== | ||
| Line 14: | Line 14: | ||
==How it works== | ==How it works== | ||
When a user visits a website, a pop-up | When a user visits a website, a pop-up window is displayed seeking users' consent. While traditional options were to '''Accept''' or '''Reject''' cookies, the consent-or-pay model presents users with the options to '''Accept''' or '''Pay'''. | ||
*The payment is typically a monthly fee (e.g. £1.99 per month). | *The payment is typically a monthly fee (e.g. £1.99 per month). | ||
| Line 37: | Line 37: | ||
==Meta investigation and fine== | ==Meta investigation and fine== | ||
Following an investigation by the European Commission, [[Meta]] was fined on 23 April 2025 for non-compliance with the [[Digital Markets Act]] (DMA). The investigation concluded that Meta's consent-or-pay model did not meet the DMA's requirements for reducing personalized data for targeted ads and did not allow for freely given consent.<ref>{{Cite web |date=30 Jun 2024 |title=Commission sends preliminary findings to Meta over its "Pay or Consent" model for breach of the Digital Markets Act |url=https://ec.europa.eu/commission/presscorner/detail/en/ip_24_3582 |website=European Commission |url-status=live |archive-url=http://web.archive.org/web/20251217051549/https://ec.europa.eu/commission/presscorner/detail/en/ip_24_3582 |archive-date=17 Dec 2025}}</ref> Meta was fined €228 million in April, and by July, the European Commission warned that the company could face additional daily fines if it continued to employ this model.<ref>{{Cite web |author=Foo Yun Chee |title=Meta may face daily fines over pay-or-consent model, EU warns |url=https://www.reuters.com/sustainability/boards-policy-regulation/meta-will-only-make-limited-changes-pay-or-consent-model-eu-says-2025-06-27/ |date=27 Jun 2025 |access-date=1 Sep 2025 |website=Reuters |url-status=live |archive-url=https://archive | Following an investigation by the European Commission, [[Meta]] was fined on 23 April 2025 for non-compliance with the [[Digital Markets Act]] (DMA). The investigation concluded that Meta's consent-or-pay model did not meet the DMA's requirements for reducing personalized data for targeted ads and did not allow for freely given consent.<ref>{{Cite web |date=30 Jun 2024 |title=Commission sends preliminary findings to Meta over its "Pay or Consent" model for breach of the Digital Markets Act |url=https://ec.europa.eu/commission/presscorner/detail/en/ip_24_3582 |website=European Commission |url-status=live |archive-url=http://web.archive.org/web/20251217051549/https://ec.europa.eu/commission/presscorner/detail/en/ip_24_3582 |archive-date=17 Dec 2025}}</ref> Meta was fined €228 million in April, and by July, the European Commission warned that the company could face additional daily fines if it continued to employ this model.<ref>{{Cite web |author=Foo Yun Chee |title=Meta may face daily fines over pay-or-consent model, EU warns |url=https://www.reuters.com/sustainability/boards-policy-regulation/meta-will-only-make-limited-changes-pay-or-consent-model-eu-says-2025-06-27/ |date=27 Jun 2025 |access-date=1 Sep 2025 |website=Reuters |url-status=live |archive-url=https://ghostarchive.org/archive/zHICl |archive-date=24 Feb 2026}}</ref> | ||
==Uses== | ==Uses== | ||
| Line 52: | Line 52: | ||
*Corriere della Sera | *Corriere della Sera | ||
*MeridioNews | *MeridioNews | ||
*Iltalehti<ref>{{Cite news |last=Partanen |first=Joonas |date=21 Oct 2025 |title=Iltalehti lisää yksityisyysasetuksen mainontaan |trans-title=Iltalehti adds a privacy setting to advertising |url=https://www.iltalehti.fi/kotimaa/a/bdb1b965-c706-4d18-b975-411aa90a38fc |url-status=live |access-date=21 Oct 2025 |work=Iltalehti |language=FI | *Iltalehti<ref>{{Cite news |last=Partanen |first=Joonas |date=21 Oct 2025 |title=Iltalehti lisää yksityisyysasetuksen mainontaan |trans-title=Iltalehti adds a privacy setting to advertising |url=https://www.iltalehti.fi/kotimaa/a/bdb1b965-c706-4d18-b975-411aa90a38fc |url-status=live |access-date=21 Oct 2025 |work=Iltalehti |language=FI |archive-url=http://web.archive.org/web/20251024080118/https://www.iltalehti.fi/kotimaa/a/bdb1b965-c706-4d18-b975-411aa90a38fc |archive-date=24 Oct 2025}}</ref><ref>{{Cite news |last=Heikkilä |first=Markus |last2=Heikkonen |first2=Tanja |last3=Aspeslagh |first3=Tiina |date=21 Oct 2025 |title=Iltalehti haluaa tarjota valinnanvapautta, mutta se maksaa |trans-title=Iltalehti wants to provide the freedom of choice, but it comes at a cost |url=https://yle.fi/a/74-20189545 |url-status=live |access-date=21 Oct 2025 |work=Yle |language=FI |archive-url=http://web.archive.org/web/20251214184509/https://yle.fi/a/74-20189545 |archive-date=14 Dec 2025}}</ref> | ||
===Other media outlets=== | ===Other media outlets=== | ||
| Line 58: | Line 58: | ||
<gallery mode="slideshow"> | <gallery mode="slideshow"> | ||
File: | File:MeridioNews consent-or-pay.png|alt=Screenshot of MeridioNews' consent-or-pay policy viewed on a mobile browser. (written in Italian)|Screenshot of MeridioNews' consent-or-pay policy appearing after rejecting cookies on [https://meridionews.it/piazzale-anita-garibaldi-ennesimo-raid-dei-vandali-la-provocazione-di-artale-mettiamo-una-garitta/ one of their articles] | ||
File: | File:MeridioNews consent-or-pay translated.png|alt=(machine-translated from Italian) screenshot of MeridioNews' consent-or-pay policy appearing after rejecting cookies on one of their articles, viewed from a mobile device|(machine-translated) screenshot of MeridioNews' consent-or-pay policy | ||
How-To Geek consent-or-pay.png|HowToGeek | |||
File: | File:How-To Geek premium ad.png|HowToGeek premium page | ||
</gallery> | </gallery> | ||
==Critical response== | ==Critical response== | ||
| Line 83: | Line 84: | ||
==See also== | ==See also== | ||
* [[Europe-based news sites enact consent-or-pay for data tracking]] | *[[Europe-based news sites enact consent-or-pay for data tracking]] | ||
* [https://noyb.eu/en/years-inactivity-pay-or-ok-cases-noyb-sues-german-dpas Years of inactivity in “Pay or OK” cases: noyb sues German DPAs] | *[https://noyb.eu/en/years-inactivity-pay-or-ok-cases-noyb-sues-german-dpas Years of inactivity in “Pay or OK” cases: noyb sues German DPAs] | ||
* [https://noyb.eu/en/noybs-pay-or-okay-report-how-companies-make-you-pay-privacy noyb's Pay or Okay report: how companies make you pay for privacy] | *[https://noyb.eu/en/noybs-pay-or-okay-report-how-companies-make-you-pay-privacy noyb's Pay or Okay report: how companies make you pay for privacy] | ||
* [https://digiday.com/media/personalization-diminished-gdpr-era-contextual-targeting-making-comeback/ ‘Personalization diminished’: In the GDPR era, contextual targeting is making a comeback] | *[https://digiday.com/media/personalization-diminished-gdpr-era-contextual-targeting-making-comeback/ ‘Personalization diminished’: In the GDPR era, contextual targeting is making a comeback] | ||
==References== | ==References== | ||