Consent-or-pay: Difference between revisions
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'''Consent-or-pay''', also known as '''consent-or-okay''', is a business model implemented in response to the European Union's ''[[General Data Protection Regulation]]'' [[General Data Protection Regulation|(GDPR)]]. Under this model, users of a website are presented with a choice to either: | '''Consent-or-pay''', also known as '''consent-or-okay''', is a business model implemented in response to the European Union's ''[[General Data Protection Regulation]]'' [[General Data Protection Regulation|(GDPR)]]. Under this model, users of a website are presented with a choice to either: | ||
*'''Consent''' to the use of cookies and personal data for targeted advertising, '''or''' | *'''Consent''' to the use of [[Web_cookie|cookies]] and personal data for targeted advertising, '''or''' | ||
*'''Pay''' a monthly fee to access the service without tracking. | *'''Pay''' a monthly fee to access the service without tracking. | ||
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==Meta investigation and fine== | ==Meta investigation and fine== | ||
Following an investigation by the European Commission, [[Meta]] was fined on 23 April 2025 for non-compliance with the [[Digital Markets Act]] (DMA). The investigation concluded that Meta's consent-or-pay model did not meet the DMA's requirements for reducing personalized data for targeted ads and did not allow for freely given consent.<ref>{{Cite web |date=30 Jun 2024 |title=Commission sends preliminary findings to Meta over its "Pay or Consent" model for breach of the Digital Markets Act |url=https://ec.europa.eu/commission/presscorner/detail/en/ip_24_3582 |website=European Commission |url-status=live |archive-url=http://web.archive.org/web/20251217051549/https://ec.europa.eu/commission/presscorner/detail/en/ip_24_3582 |archive-date=17 Dec 2025}}</ref> Meta was fined €228 million in April, and by July, the European Commission warned that the company could face additional daily fines if it continued to employ this model.<ref>{{Cite web |author=Foo Yun Chee |title=Meta may face daily fines over pay-or-consent model, EU warns |url=https://www.reuters.com/sustainability/boards-policy-regulation/meta-will-only-make-limited-changes-pay-or-consent-model-eu-says-2025-06-27/ |date=27 Jun 2025 |access-date=1 Sep 2025 |website=Reuters |url-status=live |archive-url=https://archive | Following an investigation by the European Commission, [[Meta]] was fined on 23 April 2025 for non-compliance with the [[Digital Markets Act]] (DMA). The investigation concluded that Meta's consent-or-pay model did not meet the DMA's requirements for reducing personalized data for targeted ads and did not allow for freely given consent.<ref>{{Cite web |date=30 Jun 2024 |title=Commission sends preliminary findings to Meta over its "Pay or Consent" model for breach of the Digital Markets Act |url=https://ec.europa.eu/commission/presscorner/detail/en/ip_24_3582 |website=European Commission |url-status=live |archive-url=http://web.archive.org/web/20251217051549/https://ec.europa.eu/commission/presscorner/detail/en/ip_24_3582 |archive-date=17 Dec 2025}}</ref> Meta was fined €228 million in April, and by July, the European Commission warned that the company could face additional daily fines if it continued to employ this model.<ref>{{Cite web |author=Foo Yun Chee |title=Meta may face daily fines over pay-or-consent model, EU warns |url=https://www.reuters.com/sustainability/boards-policy-regulation/meta-will-only-make-limited-changes-pay-or-consent-model-eu-says-2025-06-27/ |date=27 Jun 2025 |access-date=1 Sep 2025 |website=Reuters |url-status=live |archive-url=https://ghostarchive.org/archive/zHICl |archive-date=24 Feb 2026}}</ref> | ||
==Uses== | ==Uses== | ||
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*Corriere della Sera | *Corriere della Sera | ||
*MeridioNews | *MeridioNews | ||
*Iltalehti<ref>{{Cite news |last=Partanen |first=Joonas |date=21 Oct 2025 |title=Iltalehti lisää yksityisyysasetuksen mainontaan |trans-title=Iltalehti adds a privacy setting to advertising |url=https://www.iltalehti.fi/kotimaa/a/bdb1b965-c706-4d18-b975-411aa90a38fc |url-status=live |access-date=21 Oct 2025 |work=Iltalehti |language=FI | *Iltalehti<ref>{{Cite news |last=Partanen |first=Joonas |date=21 Oct 2025 |title=Iltalehti lisää yksityisyysasetuksen mainontaan |trans-title=Iltalehti adds a privacy setting to advertising |url=https://www.iltalehti.fi/kotimaa/a/bdb1b965-c706-4d18-b975-411aa90a38fc |url-status=live |access-date=21 Oct 2025 |work=Iltalehti |language=FI |archive-url=http://web.archive.org/web/20251024080118/https://www.iltalehti.fi/kotimaa/a/bdb1b965-c706-4d18-b975-411aa90a38fc |archive-date=24 Oct 2025}}</ref><ref>{{Cite news |last=Heikkilä |first=Markus |last2=Heikkonen |first2=Tanja |last3=Aspeslagh |first3=Tiina |date=21 Oct 2025 |title=Iltalehti haluaa tarjota valinnanvapautta, mutta se maksaa |trans-title=Iltalehti wants to provide the freedom of choice, but it comes at a cost |url=https://yle.fi/a/74-20189545 |url-status=live |access-date=21 Oct 2025 |work=Yle |language=FI |archive-url=http://web.archive.org/web/20251214184509/https://yle.fi/a/74-20189545 |archive-date=14 Dec 2025}}</ref> | ||
===Other media outlets=== | ===Other media outlets=== | ||
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<gallery mode="slideshow"> | <gallery mode="slideshow"> | ||
File: | File:MeridioNews consent-or-pay.png|alt=Screenshot of MeridioNews' consent-or-pay policy viewed on a mobile browser. (written in Italian)|Screenshot of MeridioNews' consent-or-pay policy appearing after rejecting cookies on [https://meridionews.it/piazzale-anita-garibaldi-ennesimo-raid-dei-vandali-la-provocazione-di-artale-mettiamo-una-garitta/ one of their articles] | ||
File: | File:MeridioNews consent-or-pay translated.png|alt=(machine-translated from Italian) screenshot of MeridioNews' consent-or-pay policy appearing after rejecting cookies on one of their articles, viewed from a mobile device|(machine-translated) screenshot of MeridioNews' consent-or-pay policy | ||
How-To Geek consent-or-pay.png|HowToGeek | |||
File: | File:How-To Geek premium ad.png|HowToGeek premium page | ||
</gallery> | </gallery> | ||
==Critical response== | ==Critical response== | ||
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==See also== | ==See also== | ||
* [[Europe-based news sites enact consent-or-pay for data tracking]] | *[[Europe-based news sites enact consent-or-pay for data tracking]] | ||
* [https://noyb.eu/en/years-inactivity-pay-or-ok-cases-noyb-sues-german-dpas Years of inactivity in “Pay or OK” cases: noyb sues German DPAs] | *[https://noyb.eu/en/years-inactivity-pay-or-ok-cases-noyb-sues-german-dpas Years of inactivity in “Pay or OK” cases: noyb sues German DPAs] | ||
* [https://noyb.eu/en/noybs-pay-or-okay-report-how-companies-make-you-pay-privacy noyb's Pay or Okay report: how companies make you pay for privacy] | *[https://noyb.eu/en/noybs-pay-or-okay-report-how-companies-make-you-pay-privacy noyb's Pay or Okay report: how companies make you pay for privacy] | ||
* [https://digiday.com/media/personalization-diminished-gdpr-era-contextual-targeting-making-comeback/ ‘Personalization diminished’: In the GDPR era, contextual targeting is making a comeback] | *[https://digiday.com/media/personalization-diminished-gdpr-era-contextual-targeting-making-comeback/ ‘Personalization diminished’: In the GDPR era, contextual targeting is making a comeback] | ||
==References== | ==References== | ||