Ferrari: Difference between revisions

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==Consumer-impact summary==

~~{{Ph-C-CIS}}User Freedom~~

Ferrari has ~~a history of limiting~~ freedom ~~of items~~ that customers have purchased on the grounds of trademark infringement

===User Freedom===

Ferrari has limited the freedom to customize their vehicles that customers have purchased on the grounds of trademark infringement. Examples of this practice include high-profile clients who have been placed on a “ban list” for modifying their vehicles.

Ferrari also prevents customers from selling their vehicles within a certain time frame.

===User Privacy===

===Business Model===

Ferrari’s primary business model is selling luxury vehicles to consumers. Ferrari uses the money to develop racing vehicles for use in competitions.

===Market Control===

Ferrari is intentionally an extremely exclusive brand which prevents it from achieving a majority market control. Ferrari’s automotive niche is located in the luxury sports car area, which is also dominated by companies like Lamborghini, Bugatti, Mclaren, and Ashton Martin.

==Incidents==

===Deadmau5's Purrari (''2014'')===

In 2014, Canadian electronic music producer Deadmau5 (Joel Zimmerman) drew international attention for customizing his Ferrari 458 Italia with a colorful Nyan Cat–themed vinyl wrap, custom floor mats, and modified Ferrari badging that read “Purrari.” The car, which he prominently used in events such as the Gumball 3000 rally and in his online “Coffee Run” video series, became popularly known by the nickname ''Purrari''. Ferrari, however, objected to the modifications, particularly the parody badging and branding, arguing that they infringed on its trademarks and diluted the brand’s image. Ferrari North America issued a cease-and-desist letter demanding the removal of the custom elements. Deadmau5 complied, removing the wrap and “Purrari” logos before offering the car for sale. The dispute, widely reported in automotive and music media, highlighted Ferrari’s aggressive defense of its brand identity and its broader history of restricting unauthorized customizations or resales of its vehicles, even when carried out by high-profile owners.<ref>{{Cite web|url=https://www.autoevolution.com/news/ferrari-demanded-deadmau5-to-lose-the-nyan-wrap-85812.html|title=Ferrari Demanded Deadmau5 to Lose the Nyan Wrap}}</ref>

In 2014, Canadian electronic music producer Deadmau5 (Joel Zimmerman) drew international attention for customizing his Ferrari 458 Italia with a colorful Nyan Cat–themed vinyl wrap, custom floor mats, and modified Ferrari badging that read “Purrari.” The car, which he prominently used in events such as the Gumball 3000 rally and in his online “Coffee Run” video series, became popularly known by the nickname ''Purrari''. Ferrari, however, objected to the modifications, particularly the parody badging and branding, arguing that they infringed on its trademarks and diluted the brand’s image. Ferrari North America issued a cease-and-desist letter demanding the removal of the custom elements. Deadmau5 complied, removing the wrap and “Purrari” logos before offering the car for sale. The dispute, widely reported in automotive and music media, highlighted Ferrari’s aggressive defense of its brand identity and its broader history of restricting unauthorized customizations or resales of its vehicles, even when carried out by high-profile owners.<ref>{{Cite web|url=https://www.autoevolution.com/news/ferrari-demanded-deadmau5-to-lose-the-nyan-wrap-85812.html|title=Ferrari Demanded Deadmau5 to Lose the Nyan Wrap |archive-url=http://web.archive.org/web/20240701075011/https://www.autoevolution.com/news/ferrari-demanded-deadmau5-to-lose-the-nyan-wrap-85812.html |archive-date=1 Jul 2024}}</ref>

===Example incident two (''date'')===

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==See also==

*[[Ford]]

*[[Honda]]

*[[Toyota]]

*[[Tesla]]

*[[Lamborghini]]

@@ Line 10: / Line 10: @@
 ==Consumer-impact summary==
-{{Ph-C-CIS}}User Freedom
-Ferrari has a history of limiting freedom of items that customers have purchased on the grounds of trademark infringement
+===User Freedom===
+Ferrari has limited the freedom to customize their vehicles that customers have purchased on the grounds of trademark infringement. Examples of this practice include high-profile clients who have been placed on a “ban list” for modifying their vehicles.
+Ferrari also prevents customers from selling their vehicles within a certain time frame.
+===User Privacy===
+{{Incomplete section}}
+===Business Model===
+Ferrari’s primary business model is selling luxury vehicles to consumers. Ferrari uses the money to develop racing vehicles for use in competitions.
+===Market Control===
+Ferrari is intentionally an extremely exclusive brand which prevents it from achieving a majority market control. Ferrari’s automotive niche is located in the luxury sports car area, which is also dominated by companies like Lamborghini, Bugatti, Mclaren, and Ashton Martin.
 ==Incidents==
 ===Deadmau5's Purrari (''2014'')===
-In 2014, Canadian electronic music producer Deadmau5 (Joel Zimmerman) drew international attention for customizing his Ferrari 458 Italia with a colorful Nyan Cat–themed vinyl wrap, custom floor mats, and modified Ferrari badging that read “Purrari.” The car, which he prominently used in events such as the Gumball 3000 rally and in his online “Coffee Run” video series, became popularly known by the nickname ''Purrari''. Ferrari, however, objected to the modifications, particularly the parody badging and branding, arguing that they infringed on its trademarks and diluted the brand’s image. Ferrari North America issued a cease-and-desist letter demanding the removal of the custom elements. Deadmau5 complied, removing the wrap and “Purrari” logos before offering the car for sale. The dispute, widely reported in automotive and music media, highlighted Ferrari’s aggressive defense of its brand identity and its broader history of restricting unauthorized customizations or resales of its vehicles, even when carried out by high-profile owners.<ref>{{Cite web|url=https://www.autoevolution.com/news/ferrari-demanded-deadmau5-to-lose-the-nyan-wrap-85812.html|title=Ferrari Demanded Deadmau5 to Lose the Nyan Wrap}}</ref>
+In 2014, Canadian electronic music producer Deadmau5 (Joel Zimmerman) drew international attention for customizing his Ferrari 458 Italia with a colorful Nyan Cat–themed vinyl wrap, custom floor mats, and modified Ferrari badging that read “Purrari.” The car, which he prominently used in events such as the Gumball 3000 rally and in his online “Coffee Run” video series, became popularly known by the nickname ''Purrari''. Ferrari, however, objected to the modifications, particularly the parody badging and branding, arguing that they infringed on its trademarks and diluted the brand’s image. Ferrari North America issued a cease-and-desist letter demanding the removal of the custom elements. Deadmau5 complied, removing the wrap and “Purrari” logos before offering the car for sale. The dispute, widely reported in automotive and music media, highlighted Ferrari’s aggressive defense of its brand identity and its broader history of restricting unauthorized customizations or resales of its vehicles, even when carried out by high-profile owners.<ref>{{Cite web|url=https://www.autoevolution.com/news/ferrari-demanded-deadmau5-to-lose-the-nyan-wrap-85812.html|title=Ferrari Demanded Deadmau5 to Lose the Nyan Wrap |archive-url=http://web.archive.org/web/20240701075011/https://www.autoevolution.com/news/ferrari-demanded-deadmau5-to-lose-the-nyan-wrap-85812.html |archive-date=1 Jul 2024}}</ref>
 ===Example incident two (''date'')===
@@ Line 27: / Line 41: @@
 ==See also==
 *[[Ford]]
+*[[Honda]]
+*[[Toyota]]
+*[[Tesla]]
 *[[Lamborghini]]