Peloton: Difference between revisions - Consumer_Action

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'''[[wikipedia:Peloton_Interactive|Peloton Interactive, Inc.]]''' is a wellness technology company specializing in connected exercise equipment and subscription-based fitness content. Headquartered in New York City, the company operates in the fitness and wellness industry and is best known for its internet-connected stationary bikes, treadmills, and fitness app. As of 2025, Peloton has a significant presence in North America and Europe, with a business model heavily reliant on subscription services.

==Consumer impact summary==

Peloton has faced significant criticism for policies perceived as undermining consumer rights, particularly through restrictive practices that challenge traditional notions of product ownership and resale rights.

== Incidents ==

Peloton’s policies reflect a larger trend in consumer markets where companies leverage digital connectivity to maintain post-sale control:

* 2024 [[Peloton Used Equipment Activation Fee~~]]:~~ The introduction of a fee for activating second-hand devices was criticized for undermining the [[~~First Sale Doctrine~~]] and restricting ownership rights.

*'''Erosion of ownership''': Practices such as activation fees and subscription locks limit consumer autonomy over purchased products.

* 2021 [[Peloton Removes Just Run Feature]]: Following multiple injuries and a fatality, Peloton introduced a new feature called Tread Lock as part of a safety recall, which required users to enter a passcode to secure their treadmills but also restricted access to the "Just Run" feature for non-subscribers

*'''Precedent for other industries''': Peloton’s approach sets a concerning precedent for post-sale control, with parallels in other industries.

*'''Consumer rights in the digital age''': The rise of devices reliant on cloud subscription services raises questions about consumer protection.

==Incidents==

===Peloton Used Equipment Activation Fee (2024) ===

In 2024, Peloton announced the introduction of a $95 USD / $125 CAD used-equipment activation fee for purchasers of second-hand Peloton devices in the U.S. and Canada. The introduction of a fee for activating second-hand devices was criticized for undermining the [[first-sale doctrine]] and restricting ownership rights.

== ~~Broader Implications~~ ==

===Removal of "Just Run" feature (2021) ===

~~Peloton’s policies reflect~~ a ~~larger trend in consumer markets where companies leverage digital connectivity~~ to ~~maintain post-sale control:~~

* '''Erosion of Ownership''': Practices such as activation fees and subscription locks limit consumer autonomy over purchased products.

Following multiple injuries and a fatality, Peloton introduced a new feature called Tread Lock as part of a safety recall, which required users to enter a passcode to secure their treadmills but also restricted access to the "Just Run" feature for non-subscribers. This feature was restored a few months after the restriction was introduced following widespread critisicm

* '''Precedent for Other Industries''': Peloton’s approach sets a ~~concerning precedent~~ for ~~post~~-~~sale control, with parallels in other industries~~.

* '''Consumer Rights in the ~~Digital Age''': The rise of devices reliant on cloud subscription services raises questions about consumer protection.~~

== See Also ==

==See Also==

* [[Subscription ~~Model~~]]

*[[Subscription service]]

== References ==

==References==

~~[[Category:Manufacturing companies]]~~

~~[[Category:Exercise equipment companies]]~~

[[Category:Peloton Interactive]]

~~[[Category:Wellness]]~~

~~[[Category:Technology]]~~

@@ Line 10: / Line 10: @@
 '''[[wikipedia:Peloton_Interactive|Peloton Interactive, Inc.]]''' is a wellness technology company specializing in connected exercise equipment and subscription-based fitness content. Headquartered in New York City, the company operates in the fitness and wellness industry and is best known for its internet-connected stationary bikes, treadmills, and fitness app. As of 2025, Peloton has a significant presence in North America and Europe, with a business model heavily reliant on subscription services.
+==Consumer impact summary==
 Peloton has faced significant criticism for policies perceived as undermining consumer rights, particularly through restrictive practices that challenge traditional notions of product ownership and resale rights.
-== Incidents ==
+Peloton’s policies reflect a larger trend in consumer markets where companies leverage digital connectivity to maintain post-sale control:
-* 2024 [[Peloton Used Equipment Activation Fee]]: The introduction of a fee for activating second-hand devices was criticized for undermining the [[First Sale Doctrine]] and restricting ownership rights.
+*'''Erosion of ownership''': Practices such as activation fees and subscription locks limit consumer autonomy over purchased products.
-* 2021 [[Peloton Removes Just Run Feature]]:  Following multiple injuries and a fatality, Peloton introduced a new feature called Tread Lock as part of a safety recall, which required users to enter a passcode to secure their treadmills but also restricted access to the "Just Run" feature for non-subscribers
+*'''Precedent for other industries''': Peloton’s approach sets a concerning precedent for post-sale control, with parallels in other industries.
+*'''Consumer rights in the digital age''': The rise of devices reliant on cloud subscription services raises questions about consumer protection.
+==Incidents==
+===Peloton Used Equipment Activation Fee (2024) ===
+{{Main|Peloton Used Equipment Activation Fee}}
+In 2024, Peloton announced the introduction of a $95 USD / $125 CAD used-equipment activation fee for purchasers of second-hand Peloton devices in the U.S. and Canada. The introduction of a fee for activating second-hand devices was criticized for undermining the [[first-sale doctrine]] and restricting ownership rights.
-== Broader Implications ==
+===Removal of "Just Run" feature (2021) ===
-Peloton’s policies reflect a larger trend in consumer markets where companies leverage digital connectivity to maintain post-sale control:
+{{Main|Peloton removes Just Run feature}}
-* '''Erosion of Ownership''': Practices such as activation fees and subscription locks limit consumer autonomy over purchased products.
+Following multiple injuries and a fatality, Peloton introduced a new feature called Tread Lock as part of a safety recall, which required users to enter a passcode to secure their treadmills but also restricted access to the "Just Run" feature for non-subscribers. This feature was restored a few months after the restriction was introduced following widespread critisicm
-* '''Precedent for Other Industries''': Peloton’s approach sets a concerning precedent for post-sale control, with parallels in other industries.
-* '''Consumer Rights in the Digital Age''': The rise of devices reliant on cloud subscription services raises questions about consumer protection.
-== See Also ==
+==See Also==
-* [[Subscription Model]]
+*[[Subscription service]]
-== References ==
+==References==
 <references />
-[[Category:Manufacturing companies]]
-[[Category:Exercise equipment companies]]
 [[Category:Peloton Interactive]]
-[[Category:Wellness]]
-[[Category:Technology]]