Peloton: Difference between revisions - Consumer_Action

(5 intermediate revisions by 2 users not shown)

Line 10:

'''[[wikipedia:Peloton_Interactive|Peloton Interactive, Inc.]]''' is a wellness technology company specializing in connected exercise equipment and subscription-based fitness content. Headquartered in New York City, the company operates in the fitness and wellness industry and is best known for its internet-connected stationary bikes, treadmills, and fitness app. As of 2025, Peloton has a significant presence in North America and Europe, with a business model heavily reliant on subscription services.

==Consumer impact summary==

Peloton has faced significant criticism for policies perceived as undermining consumer rights, particularly through restrictive practices that challenge traditional notions of product ownership and resale rights.

Peloton’s policies reflect a larger trend in consumer markets where companies leverage digital connectivity to maintain post-sale control:

*'''Erosion of ownership''': Practices such as activation fees and subscription locks limit consumer autonomy over purchased products.

*'''Precedent for other industries''': Peloton’s approach sets a concerning precedent for post-sale control, with parallels in other industries.

*'''Consumer rights in the digital age''': The rise of devices reliant on cloud subscription services raises questions about consumer protection.

==Incidents==

*2024 [[Peloton Used Equipment Activation Fee]]: The introduction of a fee for activating second-hand devices was criticized for undermining the [[first-sale doctrine]] and restricting ownership rights.

*2021 [[Peloton Removes Just Run Feature]]: Following multiple injuries and a fatality, Peloton introduced a new feature called Tread Lock as part of a safety recall, which required users to enter a passcode to secure their treadmills but also restricted access to the "Just Run" feature for non-subscribers

==~~Broader Implications~~==

===Peloton Used Equipment Activation Fee (2024) ===

~~Peloton’s policies reflect~~ a ~~larger trend in consumer markets where companies leverage digital connectivity to maintain post~~-~~sale control:~~

*'''Erosion of ~~Ownership''': Practices such as activation fees~~ and ~~subscription locks limit consumer autonomy over purchased products~~.

In 2024, Peloton announced the introduction of a $95 USD / $125 CAD used-equipment activation fee for purchasers of second-hand Peloton devices in the U.S. and Canada. The introduction of a fee for activating second-hand devices was criticized for undermining the [[first-sale doctrine]] and restricting ownership rights.

*'''Precedent for ~~Other Industries''': Peloton’s approach sets a concerning precedent~~ for ~~post~~-sale ~~control, with parallels in other industries~~.

*'''Consumer Rights in the ~~Digital Age''': The rise of devices reliant on cloud subscription services raises questions about consumer protection~~.

===Removal of "Just Run" feature (2021) ===

Following multiple injuries and a fatality, Peloton introduced a new feature called Tread Lock as part of a safety recall, which required users to enter a passcode to secure their treadmills but also restricted access to the "Just Run" feature for non-subscribers. This feature was restored a few months after the restriction was introduced following widespread critisicm

==See Also==

*[[Subscription ~~Model~~]]

*[[Subscription service]]

==References==

~~[[Category:Manufacturing companies]]~~

~~[[Category:Exercise equipment companies]]~~

[[Category:Peloton Interactive]]

@@ Line 10: / Line 10: @@
 '''[[wikipedia:Peloton_Interactive|Peloton Interactive, Inc.]]''' is a wellness technology company specializing in connected exercise equipment and subscription-based fitness content. Headquartered in New York City, the company operates in the fitness and wellness industry and is best known for its internet-connected stationary bikes, treadmills, and fitness app. As of 2025, Peloton has a significant presence in North America and Europe, with a business model heavily reliant on subscription services.
+==Consumer impact summary==
 Peloton has faced significant criticism for policies perceived as undermining consumer rights, particularly through restrictive practices that challenge traditional notions of product ownership and resale rights.
+Peloton’s policies reflect a larger trend in consumer markets where companies leverage digital connectivity to maintain post-sale control:
+*'''Erosion of ownership''': Practices such as activation fees and subscription locks limit consumer autonomy over purchased products.
+*'''Precedent for other industries''': Peloton’s approach sets a concerning precedent for post-sale control, with parallels in other industries.
+*'''Consumer rights in the digital age''': The rise of devices reliant on cloud subscription services raises questions about consumer protection.
 ==Incidents==
-*2024 [[Peloton Used Equipment Activation Fee]]: The introduction of a fee for activating second-hand devices was criticized for undermining the [[first-sale doctrine]] and restricting ownership rights.
-*2021 [[Peloton Removes Just Run Feature]]:  Following multiple injuries and a fatality, Peloton introduced a new feature called Tread Lock as part of a safety recall, which required users to enter a passcode to secure their treadmills but also restricted access to the "Just Run" feature for non-subscribers
-==Broader Implications==
+===Peloton Used Equipment Activation Fee (2024) ===
-Peloton’s policies reflect a larger trend in consumer markets where companies leverage digital connectivity to maintain post-sale control:
+{{Main|Peloton Used Equipment Activation Fee}}
-*'''Erosion of Ownership''': Practices such as activation fees and subscription locks limit consumer autonomy over purchased products.
+In 2024, Peloton announced the introduction of a $95 USD / $125 CAD used-equipment activation fee for purchasers of second-hand Peloton devices in the U.S. and Canada. The introduction of a fee for activating second-hand devices was criticized for undermining the [[first-sale doctrine]] and restricting ownership rights.
-*'''Precedent for Other Industries''': Peloton’s approach sets a concerning precedent for post-sale control, with parallels in other industries.
-*'''Consumer Rights in the Digital Age''': The rise of devices reliant on cloud subscription services raises questions about consumer protection.
+===Removal of "Just Run" feature (2021) ===
+{{Main|Peloton removes Just Run feature}}
+Following multiple injuries and a fatality, Peloton introduced a new feature called Tread Lock as part of a safety recall, which required users to enter a passcode to secure their treadmills but also restricted access to the "Just Run" feature for non-subscribers. This feature was restored a few months after the restriction was introduced following widespread critisicm
 ==See Also==
-*[[Subscription Model]]
+*[[Subscription service]]
 ==References==
 <references />
-[[Category:Manufacturing companies]]
-[[Category:Exercise equipment companies]]
 [[Category:Peloton Interactive]]