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{{Main|Kroger Grocery store electronic shelf labels & facial recognition}}
{{Main|Kroger Grocery store electronic shelf labels & facial recognition}}
Kroger introduced electronic shelf labels and facial recognition cameras across various stores citing it was for improving customer experience and lower prices. However, customers have raised concerns about price manipulation, privacy violations, and potential discrimination.
Kroger introduced electronic shelf labels and facial recognition cameras across various stores citing it was for improving customer experience and lower prices. However, customers have raised concerns about price manipulation, privacy violations, and potential discrimination.
=== Overcharging customers who paid discounted items (2025) ===
Consumer Report, the Guardian, and the Food & Environment Reporting Network released a report on 14 May after conducting an 3 month long investigation into several Kroger stores in the U.S. that revealed several products expired tags were out of date by at least 10 days and were overpriced by around $1.70. Kroger initially responded by saying the investigation was inaccurate. A few weeks later on 29 May, the company announced hiring over 15,000 employees to "enhance the customer experience". Additionally, after publication, employees claimed they were ordered by managers to correct price tags in a matter of days, however the company claims it was false and that it "hasn't issued any orders".<ref>{{Cite web |last=Kravitz |first=Derek |date=14 May 2025 |title=Kroger Stores Overcharging Shoppers on Sale Items, CR Price Check Finds |url=https://www.consumerreports.org/money/questionable-business-practices/kroger-stores-overcharging-shoppers-on-sale-items-a9659540552/ |url-status=live |access-date=4 April 2026 |website=Consumer Reports}}</ref><ref>{{Cite web |last=Cunningham |first=Mary |date=16 May 2025 |title=Kroger overcharges customers for items marked as being on sale, Consumer Reports finds |url=https://www.cbsnews.com/news/krogers-price-tags-overcharges-consumer-reports/ |url-status=live |access-date=4 April 2026 |website=CBS News}}</ref><ref>{{Cite web |last=Hudson |first=Michael |last2=Kravitz |first2=Derek |last3=Ross |first3=Theodore |date=14 May 2025 |title=‘Customers are being duped’: how murky grocery sales tactics are squeezing some Kroger shoppers |url=https://www.theguardian.com/us-news/ng-interactive/2025/may/14/kroger-supermarket-sales-tactics |url-status=live |access-date=4 April 2026 |website=The Guardian}}</ref><blockquote>''"The characterization of widespread pricing concerns is blatantly false. the complaint noted by Consumer Reports included a few dozen examples across several years out of billions of customers transactions annually. While any error is unacceptable, the characterization of widespread pricing concerns is patently false"''<ref>{{Cite web |date=15 May 2025 |title=Investigation finds some Kroger stores are overcharging customers |url=https://www.youtube.com/watch?v=iJDYWADkgJ0 |url-status=live |access-date=4 April 2026 |website=Youtube}}</ref></blockquote>


===Kroger Loyalty Programs Collects extensive amount of customers data (''2025'')===
===Kroger Loyalty Programs Collects extensive amount of customers data (''2025'')===
{{Incomplete section}}
An investigation from Consumer Report detailed Kroger extensive usage and gathering of customers signed up into Kroger's loyalty card program, containing customers income level purchase history, educational level, household size, ethnicity, pet ownership, and online behavioral data, adding it then is sold to data brokers, tobacco companies, and healthcare technology companies.<ref>{{Cite web |last=Kravitz |first=Derek |date=21 May 2025 |title=Inside Kroger's Secret Shopper Profiles: Why You May Be Paying More Than Your Neighbors |url=https://www.consumerreports.org/money/questionable-business-practices/kroger-secret-grocery-shopper-loyalty-profiles-unfair-a1011215563/ |url-status=live |access-date=29 March 2026 |website=Consumer Reports}}</ref><ref>{{Cite web |date=21 May 2025 |title=Consumer Reports investigation uncovers Kroger’s widespread data collection of loyalty program members to create secret shopper profiles |url=https://www.consumerreports.org/media-room/press-releases/2025/05/consumer-reports-investigation-uncovers-krogers-widespread-data-collection-of-loyalty-program-members-to-create-secret-shopper-profiles/ |url-status=live |access-date=30 March 2026 |website=Consumer Reports}}</ref><ref>{{Cite web |last=Hori |first=Adrian |date=25 May 2025 |title=Kroger’s Data Practices Under Fire: Consumer Reports Exposes Privacy Violations and Discriminatory Pricing |url=https://captaincompliance.com/education/krogers-data-practices-under-fire-consumer-reports-exposes-privacy-violations-and-discriminatory-pricing/ |url-status=live |access-date=30 March 2026 |website=Captain Compliance}}</ref><ref>{{Cite web |date=23 October 2025 |title=Consumer Reports investigates the true costs of loyalty programs |url=http://www.youtube.com/watch?v=a5umCJXbvQM |url-status=live |access-date=4 April 2026 |website=Youtube}}</ref>


==Lawsuits==
==Lawsuits==