Avid Technology: Difference between revisions

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Avid Technology has announced a partnership with [[wikipedia:Google_Cloud_Platform|Google Cloud]] in a multi-year contract to bring Google [[wikipedia:Google_Gemini|Gemini]] and [[wikipedia:Vertex_AI|Vertex]] models into an integrated workflow with Media Composer and Avid Content Core, a [[Software as a service|SaaS]] cloud service for media asset management.<ref>{{Cite web |date=16 Apr 2026 |title=Avid and Google Cloud Announce Partnership to Bring Agentic AI to Media Production |url=https://www.avid.com/press-room/2026/04/avid-and-google-bring-agentic-ai-to-media-production |url-status=live |access-date=19 Apr 2026 |website=Avid.com}}</ref>

This poses the danger that raw audio and video material ~~of actors~~ and ~~documentary interview subjects, including moments before~~ and ~~after~~ a ~~take, off~~-~~the~~-~~record statements,~~ and ~~raw non~~-~~anonymized recordings of interviewees who speak on the conditon of anonymity for safety reasons, such as whistleblowers, are automatically sent to Google servers without their consent.~~

This poses the danger that raw audio and video material may be subject to privacy issues associated with Google Cloud and Gemini/Vertex; critical for sensitive media under security by the dub stage and evolving cloud workflows.<ref>{{Cite web |last=Tehrani |first=Cyrus |date=3 Feb 2026 |title=Google Gemini security risks and privacy concerns explained |url=https://concentric.ai/google-gemini-security-risks/ |url-status=live |access-date=23 Apr 2026 |website=Cocentric AI}}</ref><ref>{{Cite web |first= |date=21 Apr 2026 |title=Building a future-ready security strategy: Lessons from leading studios |url=https://blogs.autodesk.com/media-and-entertainment/2026/04/21/building-a-future-ready-security-strategy-lessons-from-leading-studios/ |url-status=live |access-date=23 Apr 2026 |website=Autodesk}}</ref>

With direct integration into Media Composer, concerns that Gemini may be able to automate editing tasks previously done by manual review questions whether this partnership may replace video editors operating at any level of production. Additionally, generative tools included in the integration may bring the criticism and risks associated with generative tools in mass media production.

With direct integration into Media Composer, concerns that Gemini may be able to automate editing tasks previously done by manual review questions whether this partnership may replace video editors operating at any level of production. Additionally, generative tools included in the integration may bring the criticism and risks associated with generative tools in mass media production.<ref>{{Cite web |date=19 Apr 2026 |title=Avid makes a deal with Google for a new AI tool |url=https://duc.avid.com/showthread.php?t=433718 |url-status=live |access-date=23 Apr 2026 |website=Avid Pro Audio Community (DUC)}}</ref>

==Policies==

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===Software Product Model===

All Avid Software Products are using a subscription-based or a perpetual + support plan model. Those which have expired support plans for perpetual users cannot upgrade their software version past bug fix releases for their current given year and major release. Renewal contracts for perpetual users are usually fixed in 1-3 year renewals, requiring constant purchasing unless the user lapses every few years.<ref name=":0">{{Cite web |date=22 Apr 2026 |title=Pro Tools - Music Software |url=https://www.avid.com/pro-tools |url-status=live |access-date=22 Apr 2026 |website=Avid.com}}</ref><ref>{{Cite web |date=17 Sep 2025 |title=Software Updates + Support Plan upgrades FAQs |url=https://kb.avid.com/pkb/articles/FAQ/FAQs-1-Year-Upgrade-with-Software-Updates-Support-Plan |url-status=live |access-date=22 Apr 2026 |website=Avid Knowledge Base}}</ref>

===Education Software Policy===

All Avid Software Products that are labeled and sold as "Educational", "Academic", or similar use case versions cannot be used for commercial use. A full priced, non educational license is required for all use cases. Additionally, users cannot apply any special-price education software redemption or renewal codes to a commercial version of the same product, and the users will require a refund to purchase the full-price version.<ref>{{Cite web |date=June 2024 |title=End User License Terms for Avid Software - Avid Technology |url=https://www.avid.com/legal/end-user-license-terms-for-avid-software |url-status=live |access-date=24 Apr 2026 |website=Avid.com}}</ref>

===Avid Advantage Support System===

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Onsite Support

|Onsite Support,

[https://edge.sitecorecloud.io/avidtech-d6a2e9a9/media/files/legal/avid-designated-support-expert-offer-description.pdf?sc_lang=en Dedicated Support

[https://edge.sitecorecloud.io/avidtech-d6a2e9a9/media/files/legal/avid-designated-support-expert-offer-description.pdf?sc_lang=en Dedicated Support Expert], [https://www.avid.com/support/avid-service-account-manager Avid Service Account Manager]

Expert,] [https://www.avid.com/support/avid-service-account-manager Avid Service

Account Manager]

|-

|Self-Help Options

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|All

|}

===Hardware Restrictions===

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===Proprietary Solutions===

These are proprietary solutions:<ref>{{Cite web |date=28 Feb 2025 |title=Trademarks & Other Notices - Avid Technology |url=https://www.avid.com/legal/trademarks-and-other-notices |url-status=live |access-date=24 Apr 2026 |website=Avid.com}}</ref>

*'''DigiLink Mini''' - HD/HDX Family digital interface connector<ref>{{Cite web |date=22 Apr 2026 |title=DigiLink Cables |url=https://www.avid.com/products/DigiLink-Cables |url-status=live |access-date=22 Apr 2026 |website=Avid.com}}</ref>

*'''DigiLink/DigiLink Mini''' - HD/HDX Family digital interface connector<ref>{{Cite web |date=22 Apr 2026 |title=DigiLink Cables |url=https://www.avid.com/products/DigiLink-Cables |url-status=live |access-date=22 Apr 2026 |website=Avid.com}}</ref>

*'''EUCON [Extended User Control]''' - Closed system of software and hardware integration, 3rd parties may integrate EUCON components into their applications but Avid manufactures the hardware and software control is one sided (EUCON controls software, but software cannot)<ref>{{Cite web |date=22 Apr 2026 |title=What is EUCON |url=https://www.avid.com/pro-tools/control-surfaces/what-is-eucon |url-status=live |access-date=22 Apr 2026 |website=Avid.com}}</ref>

*'''Avid DNx codec [formerly DNxHD ~~and~~ DNxHR]''' - Lossy post-production codec used for multi-gen video compositing with reduced storage and bandwidth limits; tailored for the pro video space in cinematography and broadcast<ref>{{Cite web |date=21 Apr 2026 |title=Avid DNx naming scheme and data rates |url=https://kb.avid.com/pkb/articles/en_US/Knowledge/Avid-DNx-naming-scheme-and-data-rates |url-status=live |access-date=22 Apr 2026 |website=Avid Knowledge Base}}</ref> <small>[''Note: Download the whitepaper linked in the cite for full info on DNx'']</small>

*'''Avid DNx codec [formerly DNxHD, DNxHR, DNxIO]''' - Lossy post-production codec used for multi-gen video compositing with reduced storage and bandwidth limits; tailored for the pro video space in cinematography and broadcast<ref>{{Cite web |date=21 Apr 2026 |title=Avid DNx naming scheme and data rates |url=https://kb.avid.com/pkb/articles/en_US/Knowledge/Avid-DNx-naming-scheme-and-data-rates |url-status=live |access-date=22 Apr 2026 |website=Avid Knowledge Base}}</ref> <small>[<- ''Note: Download the whitepaper linked in the cite for full info on DNx'']</small><ref>{{Cite web |date=20 Nov 2024 |title=Avid DNxHD® List of Patent Rights - Avid Technology |url=https://www.avid.com/legal/avid-dnxhd-list-of-patent-rights |url-status=live |access-date=24 Apr 2026 |website=Avid.com}}</ref>

*'''AAX Plugin Format [Avid Audio eXtention]''' - Exclusive plugin container format for Pro Tools and Media Composer, no compatibility with VST or AU plugins natively<ref>{{Cite web |date=2026-04-03 |title=AAX (Avid Audio Extension) – Definition & Detailed Explanation – Audio Software Glossary |url=https://audiodramaproduction.com/audio-software-glossary/aax-avid-audio-extension/ |url-status=live |access-date=22 Apr 2026 |website=AudioDramaProduction.com}}</ref>

*'''Open Media Framework Interchange (OMF/OMFI)''' - Platform-independent interchange format for transferring digital media and effect metadata across software applications. Despite being listed as "open", it is developed and under license from Avid and intended to be used to transfer media to Pro Tools and Media Composer. Now superseded by the independent [[wikipedia:Advanced_Authoring_Format|Advanced Authoring Format (AAF)]] standard<ref>{{Cite web |date=18 Sep 1997 |title=OMF Interchange Specification Version 2.1 |url=https://www.cubase.it/wp/wp-content/uploads/2014/12/omfspec21.pdf |url-status=live |access-date=27 Apr 2026 |website=Cubase.it}}</ref>

===Strict End of Life Policy===

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=====Pro Tools Systems=====

*Hardware

*Hardware<ref group="note"> Avid MBOX Studio is listed on the Avid.com website as a hardware feature page [https://www.avid.com/products/mbox-studio here], however the hardware is declared End of Sale so it is not listed here. Will be removed when the page is updated. </ref>

**Pro Tools HDX Core

**Pro Tools | HDX Core

**Pro Tools | MTRX II

**Pro Tools | MTRX Studio

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**Wolftech News - Toolset for production planning, resource management, and process streamlining for time-sensitive productions

==Notes==

==References==

[[Category:{{PAGENAME}}]]

@@ Line 37: / Line 37: @@
 Avid Technology has announced a partnership with [[wikipedia:Google_Cloud_Platform|Google Cloud]] in a multi-year contract to bring Google [[wikipedia:Google_Gemini|Gemini]] and [[wikipedia:Vertex_AI|Vertex]] models into an integrated workflow with Media Composer and Avid Content Core, a [[Software as a service|SaaS]] cloud service for media asset management.<ref>{{Cite web |date=16 Apr 2026 |title=Avid and Google Cloud Announce Partnership to Bring Agentic AI to Media Production |url=https://www.avid.com/press-room/2026/04/avid-and-google-bring-agentic-ai-to-media-production |url-status=live |access-date=19 Apr 2026 |website=Avid.com}}</ref>
-This poses the danger that raw audio and video material of actors and documentary interview subjects, including moments before and after a take, off-the-record statements, and raw non-anonymized recordings of interviewees who speak on the conditon of anonymity for safety reasons, such as whistleblowers, are automatically sent to Google servers without their consent.
+This poses the danger that raw audio and video material may be subject to privacy issues associated with Google Cloud and Gemini/Vertex; critical for sensitive media under security by the dub stage and evolving cloud workflows.<ref>{{Cite web |last=Tehrani |first=Cyrus |date=3 Feb 2026 |title=Google Gemini security risks and privacy concerns explained |url=https://concentric.ai/google-gemini-security-risks/ |url-status=live |access-date=23 Apr 2026 |website=Cocentric AI}}</ref><ref>{{Cite web |first= |date=21 Apr 2026 |title=Building a future-ready security strategy: Lessons from leading studios |url=https://blogs.autodesk.com/media-and-entertainment/2026/04/21/building-a-future-ready-security-strategy-lessons-from-leading-studios/ |url-status=live |access-date=23 Apr 2026 |website=Autodesk}}</ref>
-With direct integration into Media Composer, concerns that Gemini may be able to automate editing tasks previously done by manual review questions whether this partnership may replace video editors operating at any level of production. Additionally, generative tools included in the integration may bring the criticism and risks associated with generative tools in mass media production.
+With direct integration into Media Composer, concerns that Gemini may be able to automate editing tasks previously done by manual review questions whether this partnership may replace video editors operating at any level of production. Additionally, generative tools included in the integration may bring the criticism and risks associated with generative tools in mass media production.<ref>{{Cite web |date=19 Apr 2026 |title=Avid makes a deal with Google for a new AI tool |url=https://duc.avid.com/showthread.php?t=433718 |url-status=live |access-date=23 Apr 2026 |website=Avid Pro Audio Community (DUC)}}</ref>
 ==Policies==
@@ Line 46: / Line 46: @@
 ===Software Product Model===
 All Avid Software Products are using a subscription-based or a perpetual + support plan model. Those which have expired support plans for perpetual users cannot upgrade their software version past bug fix releases for their current given year and major release. Renewal contracts for perpetual users are usually fixed in 1-3 year renewals, requiring constant purchasing unless the user lapses every few years.<ref name=":0">{{Cite web |date=22 Apr 2026 |title=Pro Tools - Music Software |url=https://www.avid.com/pro-tools |url-status=live |access-date=22 Apr 2026 |website=Avid.com}}</ref><ref>{{Cite web |date=17 Sep 2025 |title=Software Updates + Support Plan upgrades FAQs |url=https://kb.avid.com/pkb/articles/FAQ/FAQs-1-Year-Upgrade-with-Software-Updates-Support-Plan |url-status=live |access-date=22 Apr 2026 |website=Avid Knowledge Base}}</ref>
+===Education Software Policy===
+All Avid Software Products that are labeled and sold as "Educational", "Academic", or similar use case versions cannot be used for commercial use. A full priced, non educational license is required for all use cases. Additionally, users cannot apply any special-price education software redemption or renewal codes to a commercial version of the same product, and the users will require a refund to purchase the full-price version.<ref>{{Cite web |date=June 2024 |title=End User License Terms for Avid Software - Avid Technology |url=https://www.avid.com/legal/end-user-license-terms-for-avid-software |url-status=live |access-date=24 Apr 2026 |website=Avid.com}}</ref>
 ===Avid Advantage Support System===
@@ Line 123: / Line 126: @@
 Onsite Support
 |Onsite Support,
-[https://edge.sitecorecloud.io/avidtech-d6a2e9a9/media/files/legal/avid-designated-support-expert-offer-description.pdf?sc_lang=en Dedicated Support
+[https://edge.sitecorecloud.io/avidtech-d6a2e9a9/media/files/legal/avid-designated-support-expert-offer-description.pdf?sc_lang=en Dedicated Support Expert], [https://www.avid.com/support/avid-service-account-manager Avid Service Account Manager]
-Expert,] [https://www.avid.com/support/avid-service-account-manager Avid Service
-Account Manager]
 |-
 |Self-Help Options
@@ Line 137: / Line 138: @@
 |All
 |}
 ===Hardware Restrictions===
@@ Line 144: / Line 146: @@
 ===Proprietary Solutions===
+These are proprietary solutions:<ref>{{Cite web |date=28 Feb 2025 |title=Trademarks & Other Notices - Avid Technology |url=https://www.avid.com/legal/trademarks-and-other-notices |url-status=live |access-date=24 Apr 2026 |website=Avid.com}}</ref>
-*'''DigiLink Mini''' - HD/HDX Family digital interface connector<ref>{{Cite web |date=22 Apr 2026 |title=DigiLink Cables |url=https://www.avid.com/products/DigiLink-Cables |url-status=live |access-date=22 Apr 2026 |website=Avid.com}}</ref>
+*'''DigiLink/DigiLink Mini''' - HD/HDX Family digital interface connector<ref>{{Cite web |date=22 Apr 2026 |title=DigiLink Cables |url=https://www.avid.com/products/DigiLink-Cables |url-status=live |access-date=22 Apr 2026 |website=Avid.com}}</ref>
 *'''EUCON [Extended User Control]''' - Closed system of software and hardware integration, 3rd parties may integrate EUCON components into their applications but Avid manufactures the hardware and software control is one sided (EUCON controls software, but software cannot)<ref>{{Cite web |date=22 Apr 2026 |title=What is EUCON |url=https://www.avid.com/pro-tools/control-surfaces/what-is-eucon |url-status=live |access-date=22 Apr 2026 |website=Avid.com}}</ref>
-*'''Avid DNx codec [formerly DNxHD and DNxHR]''' - Lossy post-production codec used for multi-gen video compositing with reduced storage and bandwidth limits; tailored for the pro video space in cinematography and broadcast<ref>{{Cite web |date=21 Apr 2026 |title=Avid DNx naming scheme and data rates |url=https://kb.avid.com/pkb/articles/en_US/Knowledge/Avid-DNx-naming-scheme-and-data-rates |url-status=live |access-date=22 Apr 2026 |website=Avid Knowledge Base}}</ref> <small>[''Note: Download the whitepaper linked in the cite for full info on DNx'']</small>
+*'''Avid DNx codec [formerly DNxHD, DNxHR, DNxIO]''' - Lossy post-production codec used for multi-gen video compositing with reduced storage and bandwidth limits; tailored for the pro video space in cinematography and broadcast<ref>{{Cite web |date=21 Apr 2026 |title=Avid DNx naming scheme and data rates |url=https://kb.avid.com/pkb/articles/en_US/Knowledge/Avid-DNx-naming-scheme-and-data-rates |url-status=live |access-date=22 Apr 2026 |website=Avid Knowledge Base}}</ref> <small>[<- ''Note: Download the whitepaper linked in the cite for full info on DNx'']</small><ref>{{Cite web |date=20 Nov 2024 |title=Avid DNxHD® List of Patent Rights - Avid Technology |url=https://www.avid.com/legal/avid-dnxhd-list-of-patent-rights |url-status=live |access-date=24 Apr 2026 |website=Avid.com}}</ref>
 *'''AAX Plugin Format [Avid Audio eXtention]''' - Exclusive plugin container format for Pro Tools and Media Composer, no compatibility with VST or AU plugins natively<ref>{{Cite web |date=2026-04-03 |title=AAX (Avid Audio Extension) – Definition & Detailed Explanation – Audio Software Glossary |url=https://audiodramaproduction.com/audio-software-glossary/aax-avid-audio-extension/ |url-status=live |access-date=22 Apr 2026 |website=AudioDramaProduction.com}}</ref>
+*'''Open Media Framework Interchange (OMF/OMFI)''' - Platform-independent interchange format for transferring digital media and effect metadata across software applications. Despite being listed as "open", it is developed and under license from Avid and intended to be used to transfer media to Pro Tools and Media Composer. Now superseded by the independent [[wikipedia:Advanced_Authoring_Format|Advanced Authoring Format (AAF)]] standard<ref>{{Cite web |date=18 Sep 1997 |title=OMF Interchange Specification Version 2.1 |url=https://www.cubase.it/wp/wp-content/uploads/2014/12/omfspec21.pdf |url-status=live |access-date=27 Apr 2026 |website=Cubase.it}}</ref>
 ===Strict End of Life Policy===
@@ Line 160: / Line 163: @@
 =====Pro Tools Systems=====
-*Hardware
+*Hardware<ref group="note"> Avid MBOX Studio is listed on the Avid.com website as a hardware feature page [https://www.avid.com/products/mbox-studio here], however the hardware is declared End of Sale so it is not listed here. Will be removed when the page is updated. </ref>
-**Pro Tools HDX Core
+**Pro Tools | HDX Core
 **Pro Tools | MTRX II
 **Pro Tools | MTRX Studio
@@ Line 246: / Line 249: @@
 **Wolftech News - Toolset for production planning, resource management, and process streamlining for time-sensitive productions
+==Notes==
+<references group="note" />
 ==References==
 {{Reflist}}
 [[Category:{{PAGENAME}}]]