Disney+ Ad Policy Change: Difference between revisions
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In January 2025, Disney+ updated its Subscriber Agreement to include provisions allowing advertisements in content across all subscription tiers, including those marketed as "no ads" or "ad free." | In January 2025, [[Disney|'''Disney+''']] updated its Subscriber Agreement to include provisions allowing advertisements in content across all subscription tiers, including those marketed as "no ads" or "ad free." | ||
==The Change== | ==The Change== | ||
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==Implementation== | ==Implementation== | ||
This policy affects all subscription tiers, including:<ref name="dplus-agreement" /> | This policy affects all subscription tiers, including:<ref name="dplus-agreement" /> | ||
* Premium ("ad-free") subscriptions | *Premium ("ad-free") subscriptions | ||
* Basic (with ads) subscriptions | *Basic (with ads) subscriptions | ||
* Bundle subscriptions that include Disney+ | *Bundle subscriptions that include Disney+ | ||
The modification was done via an update to the service's terms & conditions, with subscribers being bound by the new terms unless they cancel their subscription; even those who had signed up prior to the change. | The modification was done via an update to the service's terms & conditions, with subscribers being bound by the new terms unless they cancel their subscription; even those who had signed up prior to the change. | ||
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==Documentation== | ==Documentation== | ||
The policy can be found in:<ref name="dplus-agreement" /> | The policy can be found in:<ref name="dplus-agreement" /> | ||
* Disney+ Subscriber Agreement (Updated January 27, 2025) | *Disney+ Subscriber Agreement (Updated January 27, 2025) | ||
* Section 2(k) "Service Tiers With or Without Ads" | *Section 2(k) "Service Tiers With or Without Ads" | ||
This document defines several categories of advertising content that may appear in "no ads" or "ad-free" tiers: | This document defines several categories of advertising content that may appear in "no ads" or "ad-free" tiers: | ||
* Ads required by streaming rights or other limitations | *Ads required by streaming rights or other limitations | ||
* Ads in live/linear content and special events | *Ads in live/linear content and special events | ||
* Promotional content about Disney bundles | *Promotional content about Disney bundles | ||
* Branded content and product integrations | *Branded content and product integrations | ||
* Sponsorship messaging | *Sponsorship messaging | ||
==Impact on Consumer Rights== | ==Impact on Consumer Rights== | ||
This change is an example of modern consumer protection concerns:<ref name="dplus-agreement" /> | This change is an example of modern consumer protection concerns:<ref name="dplus-agreement" /> | ||
* Post-purchase modification of service terms | *Post-purchase modification of service terms | ||
* Alteration of a purchased service's fundamental characteristics | *Alteration of a purchased service's fundamental characteristics | ||
* Implementation through terms of service updates | *Implementation through terms of service updates | ||
* Affects existing subscribers who originally purchased under different terms | *Affects existing subscribers who originally purchased under different terms | ||
==Maybe of interest== | ==Maybe of interest== | ||
* [[Digital Service Modifications After Purchase]] | *[[Digital Service Modifications After Purchase]] | ||
* [[Streaming Service Terms of Service Changes]] | *[[Streaming Service Terms of Service Changes]] | ||
* [[Ad-Free Service Definition Changes]] | *[[Ad-Free Service Definition Changes]] | ||
* [[Post-Purchase Terms Modifications]] | *[[Post-Purchase Terms Modifications]] | ||
==References== | ==References== | ||
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[[Category:Incidents]] | [[Category:Incidents]] | ||
[[Category:Disney+]] | [[Category:Disney+]] | ||
[[Category:Terms of Service Changes]] | [[Category:Terms of Service Changes]] | ||