Stellantis In Car Advertisements

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On February 7th, 2024, TechStory.in reported that Jeep 4xe owners are now seeing full screen pop-up advertisements on the displays of their vehicle's infotainment systems.

Background

The controversy surrounding Stellantis' infotainment advertisements is part of a larger trend in the automotive industry, where manufacturers have been experimenting with subscription-based features and monetization of vehicle services. In recent years, BMW introduced charges for heated seats, while Mercedes placed performance enhancements behind paywalls. Now, Stellantis' decision to integrate advertisements into vehicle interfaces has reignited debates over consumer rights and ownership expectations.

Incident

Stellantis, the multinational automotive manufacturer and parent company of Jeep, Dodge, Chrysler, and Ram, has come under scrutiny following the introduction of full-screen pop-up advertisements on its in-vehicle infotainment systems. This feature, which has been met with widespread criticism, disrupts driver experience by displaying ads whenever the vehicle comes to a stop.

Reports indicate that Jeep owners, in particular, have been subjected to advertisements for Mopar’s extended warranty services. These ads require manual dismissal before users can resume normal system operation, such as checking GPS navigation or adjusting media settings.

Stellantis' response

Stellantis, through its "JeepCares" representative, acknowledged the implementation of these ads, citing an agreement with SiriusXM. The company suggested that users simply dismiss the ads by tapping the provided close button. However, concerns remain regarding the forced nature of these interruptions and their frequency.